As these lively essays attest, the modern self has always been open to spiritual doubles, to others of one kind or another, to ghostly presences that seem uncannily at home amidst the intimate reaches of ordinary existence, notwithstanding the norms of liberal individualism (Comaroff and Comaroff 2016:125). This fact has become ever more overtly acknowledged as the global reorganization of economy and society in the late twentieth century unsettled the architecture of Euro-centric civil order and its secular orthodoxies.
Author: Jean Comaroff
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Uncanny Returns
Liberal modern personhood presumes a coherent, indivisible subject. Yet there is plentiful evidence to suggest that selfhood in modern times is often experienced as inchoate: as split, doubled, even overtaken by the haunting presence of intimate others, benevolent or benign. Steeling the individual against instability and fracture has been the enduring task of the grand normalizing institutions of public care and correction, of schools, hospitals, prisons. It has also been the mandate of the more intimate, domestic processes that cultivate the “second nature” of affective individualism (Elias 1939; Foucault 1978). Salient, too, has been the privatization of religion, its focus on an ever more personalized notion of faith and salvation in an otherwise dispirited world.
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Vigilantism And The Paradoxes Of Sovereignty
In October 2015, Lubabalo Vellem was arrested in Masiphumelele,1 a townshrlip of some 40,000 people some twenty-five miles south of Cape Town. Many of its residents are migrants from elsewhere in the country or the African continent at large.
Vellem, aged 35, was accused of instigating “mob justice” in the wake of what was taken to be the drug-related rape and murder of a fellow resident, 14-year old Amani Pula. A popular soccer player, Pula had been set upon while waiting for the morning transport to school.
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The Dis/Appearing Body of Labor in Modern
The Laboring Body
The laboring body is a curious thing: in the modern sense of homo faber, it connotes the psycho-physical activity through which human beings produce their modes of life, and in doing so, produce themselves as substantial sensuous, value producing beings. If, in Western thought, the capacity for mindful work sets humankind apart as distinctive species, the endless need to generate their subsistence ensures that laboring bodies are incessantly immersed in a wider universe, both of living and of inanimate forms. For they must act upon this environment to sustain themselves, thereby making nature into their own “inorganic body,” to cite Marx’s suggestive phrase (Butler 2019:5). The more alienated human beings become from their own labor, the more reciprocally damaging is their mutual interdependence, and the more unstable appears the margin between them.
The laboring body is a curious thing: in the modern sense of homo faber,
it connotes the psycho-physical activity through which human beings produce
their modes of life, and in doing so, produce themselves as substantial,
sensuous, value producing beings. If, in Western thought, the capacity for
mindful work sets humankind apart as distinctive species, the endless need to
generate their subsistence ensures that laboring bodies are incessantly
immersed in a wider universe, both of living and of inanimate forms. For they
must act upon this environment to sustain themselves, thereby making nature
into their own “inorganic body,” to cite Marx’s suggestive phrase (Butler
2019:5). The more alienated human beings become from their own labor, the
more reciprocally damaging is their mutual interdependence, and the more -

Ethnicity, Inc.
In October 2000, Business Day, a leading South African newspaper, published an extraordinary story. Its title read: Traditional Leaders Form Private Firm for Investment.1 Contralesa, the Congress of Traditional Leaders, is the voice of ethnicity in this postcolony. It speaks for culture, customary law, and the collective rights of indigenous peoples. Also for the authority of chiefs who, as a power bloc, seek to change the national constitution. Their objective is a nation-state that accords them sovereign autonomy over their realms, a nation-state that puts the dictates of indigeneity before the universal rights of citizens.
According to Business Day, Contralesa had decided to move ethnicity into the global market place: it was creating a corporation to investin mining, forestry, industry and tourism, that archetypical site for the commodification of culture. Said Patekile Holomisa, powerful Xhosa head of the organization: “We have concentrated for too long on the political fight for constitutional recognition.” The time had come to empower their peoples by venturing out from their traditional capitals into the realm of venture capital. Since then, Contralesa has become a truly cosmopolitan concern, a multi-million dollar business with interests carefully diversified across the planetary economy.
Could it be, pace all social science orthodoxy, that the future of ethnicity – or, at least, a future – lies, metaphorically and materially, in ethno-futures? In taking identity into the market place? In hitching it to the world of franchising and finance capital? Leruo Molotlegi, King of the Bafokeng,2 a wealthy South African chiefdom, intimated as much in an address on “corporate ethnicity” at a leading American university. The Wealth of ETHNO-Nations is a topic about which he knows a lot. His people is famed throughout Africa for its lucrative platinum holdings. In 2000, soon after he succeeded to his throne, Leruo was picturedon the cover of Mining Weekly under the caption, “Meet the New CEO of Bafokeng Inc.”3
Cut away to another time, another optic, another part of South Africa.
In 1994, in the North West Province, there appeared an op-ed piece in The Mail, the local weekly,4 by one Tswagare Namane. “Our futures,” he predicted, are going to rely increasingly on tourism. To attract it, however, demands not just hotels or game parks. It requires “uncovering,” and marketing, “what is authentically Tswana.” Recourse to the cargo of cultural tourism, as we all know, has become a global panacea, an autonomic reflex almost, for those with no work and little to sell; this despite the fact that it seldom yields what it promises. But Namane had in mind something more than simply the tourist dollar. The commercialization of identity, he argued – pace Frankfurt School orthodoxy – does not necessarily reduce it to a brute commodity. Per contra: marketing what is “authentically Tswana” is also a mode of self-construction, of producing Tswana-ness. And an assertion, thereby, of universal being-in-the-world.
I have searched for something genuinely mine; something I can cherish as the achievement of my forebears, something to affirm my humanity and my equality.
This restless urge, he added, is most acutely felt by persons dispossessed of their past. Note the choice of term: “dispossession.” It connote of property, propriety, prosperity, paradise lost. “What I am reclaiming is my ethnicity, my heritage; not my ‘ethnicism’.” The distinction, a striking piece of vernacular anthropology, is critical. Ethnicity refers here to membership in a population with distinctive ways and means; ethnicism, to the tribal allegiances “propagat[ed by] apartheid.” Heritage, of course, is culture projected into the past, and, simultaneously, the past rendered into culture. It is identity in alienable form: identity whose objects and objectifications may be consumed by others and, therefore, delivered to the market. Its alienation, as Namane saw, has the curious capacity to confer upon ethnicity a currency at once social, political, moral, material and affective. Even more – and here is the irony – in solidifying the stuff of difference, of locality and indigeneity, the circulation of that currency also holds out the promise of universal recognition: of entry into what, from the perspective of the parochial, is a global cosmopolis. To have culture is to be human – in an age in which “humanity” is the key trope of species being. If they have nothing distinctive to alienate, many rural black South Africans have come to believe, they face collective extinction. As a Tswana elder once said to us: “if we have nothing [of ourselves] to sell… does it mean that we have no culture? No presence in the world?”
To be sure, the sale of culture seems, in large part, to have replaced the sale of labor in the Brave Neo South Africa,5 whose industrial economy, founded on racial capitalism, is presently under reconstruction. A new breed of consultancy firm, like African Equations, has arisen to advise communities on how best to market themselves and their cultural products.6 There is a growing demand for their services. Ethno-businesses are opening up all over. Like Funjwa Holdings, established by the Mabaso Tribal Authority in KwaZulu-Natal and funded by a major bank, to “reap the sweets and cakes of free enterprise.”7 Seeking to draw “thousands of international visitors each year,” the “Mabaso people” have invested in a wildlife park offering such “authentic” African activities as bow-hunting – which, being Zulu, they never did.8 By these means they hopeto find “empowerment.” Mark this term. It has little to do with power or politics. What it connotes is access to markets and material benefits. Among ethnic groups, it is frankly associated with finding something essentially their own, something of their essence, to sell. In other words, a brand.
This, patently, is not just true of South Africa, or Africa, or that part of the World formerly known as Third. It is as true in the US, where, as Marilyn Halter (2000) points out in The Marketing of Ethnicity, there is a large “industry [to remind] hyphenated Americans of how valuable heritage is no matter how remote or forgotten it may be” (our italics). According to brandchannel.com, this has “spawned an array” of culture-conjurers, a.k.a. “ethnic marketing experts,” whose commerce – referred to as the “ethnic industry,” in an unwitting parody of Adorno – yields $2b a year. Even in Britain, long known for its indifference to difference, that industry is growing quickly. The English and Celtic “heritage” business is expanding in direct proportion the decomposition of Great Britain as national imagining. Scotland the Brave has, literally, become Scotland the Brand.
The juxtaposition of branding, marketing, culture, and identity – what Namane pointed to in seeking something “authentically Tswana” to sell – finds echoes in recent scholarly discourse. Thus Martin Chanock (2000:24-26) suggests that, in our age, in which “fantasies work where reality fails,” advertising technologies, those neoliberal weapons of mass instruction, replicate the production and alienation of culture.9 In particular, he says, the process of branding – of creating an attachment to a commodity, to both its object-form and to the idea of an association with it – is “full of clues to the ways in which allegiance to culture [is] made.” Note the term “allegiance to culture.” It translates, with little slippage, into ethnicidentity. But here is the heart of the matter. To survive, concludes Chanock, “[c]ultures, like brands, must essentialise. Successful, sustainable cultures are those that brand best.” This calls to mind a remarkable example of the willful “commodification of tradition” in South Africa (Oomen 2005:161). It concerns the koma, the initiation school of the Pedi of the Northern Province. Initiation rites, across Africa, are held to transmit “deep knowledge”; it is here that cultural secrets are passed on (cf. J. Comaroff 1985). For Pedi, the koma is also a lucrative business. This is not just because locals pay up to $250 to take part (p. 162, n.129). It is also because many non-local youths – for whom the fee is much higher – also enroll. Pedi brand koma has become a niche product in a regional culture market. In this immiserated economy, the alienation of vernacular knowledge is both a means of self-construction and a source of income. Cultural survival is giving way, in many places, to survival through culture. But with a twist: the more successful an ethnic group is in commodifying its difference, the quicker it may devalue itself. This is the irony, too, of the quest of those who consume exotic cultures-as-commodity: the more they pursue their alienated selves in the geist of others, the more that geist risks succumbing to the banality of the market (cf. Povinelli 2001).
But not always. Ethno-commodities are queer things. Apart from all else, their aura does not, as critical theory would have had it, inevitably diminish with their mass production and circulation. As we have implied, ethnicity as a fact-of-being-and-becoming seems often to take palpable, credible, creative life in the very process of its commodification. Thus we read of Balinese dances, designed for tourist consumption, which so captured the imagination of “natives” that they ended up replacing the sacred, auratic originals previously performed only in the temple (Sanger 1988: 99-100). Observing similar things in China and elsewhere, Phillip Felfan Xie (2003) arrives at an unwitting, counter-intuitive syllogism: that, far from destroying cultural value, the commodification of “tradition,” insofar as it valorizes indigeneity, is as likely to be a “positive mechanism in the pursuit of authenticity,” a means of finding “true selves,” individual and collective, “through the appropriation of pastness.” The dialectic of banalization and enchantment is a complicated, unpredictable one. It is propelled, among other things, by the ever growing impetus of capital to create value by conjuring with difference. And, to invoke Źiźek (n.d.), by the enduring presence of unalienated otherness as the “necessary supplement” to a sense of dispassionate modernity.
What conclusions may be drawn from all this? Could it be that we are seeing unfold before us a metamorphosis in the production of identity and subjectivity, in the politics and economics of culture, in the interpellation of indigeneity into worlds beyond itself, and, concomitantly, in the ontology of ethnic consciousness? If so, what lies behind this metamorphosis? Where is it leading? Does it have a telos of its own? Note that, in posing the problem thus, we treat ethnicity, culture, identity, and indigeneity not as analytic constructs but as signs variously deployed by human beings across the planet in their quotidian efforts to inhabit sustainable worlds.
ETHNICITY, IN THE ONGOING PRESENT: one or two questions of theory
Let us pause briefly here to offer two general observations about cultural identity. One is ontological, the other, orientational.
First, ontology.
The oldest, most foundational question of all about ethnicity, sui generis – ethnicity as consciousness, ethnicity as a sociological formation, ethnicity as a sentiment deep enough to die for – is whether it is primordial or an instrumentally-motivated social construction.10 Happily, this question – which once divided scholars, organic intellectuals, and militias – has receded in significance. Few social scientists would argue any longer for primordialism, pure and simple, although ethno-nationalists continue to kill for it. To many in academia, bromides about ethnicity really being both, part primordial and part social construction, offer a banal compromise, a way of distantiating an intractable problem. In fact, that compromise is itself incoherent, impossible: primordial attachment and the social construction of identity describe irreducibly different ontologies of being that cannot, logically or sociologically, dissolve into each other. Unless, of course, the primordial is treated not as an explanation for ethnic consciousness, but as a phenomenological description of how that consciousness is experienced from within by those who share it (Comaroff and Comaroff 1992:49-67; J.L. Comaroff 1996). More important, for now, however, is the fact that the compromise itself – that ethnicity is part primordial, part social construction – actually mimics an ever more palpable social fact: the great existential irony that, in its lived manifestations, cultural identity is increasingly apprehended, simultaneously, as a function of voluntary self-production and the ineluctable effect of biology. In other words, as both construction and essence.11 This doubling, we would argue, is not a contradiction at all: it is an endemic condition of identity in neoliberal times. Of which more in due course.
Second, orientation.
It is a matter of observation that, across the positivist social sciences, treatments of cultural identity, where they extend beyond its modes of expression and representation, tend overwhelmingly to orient towards its political dimensions; perhaps this is itself the corollary of the triumph of constructionist perspectives, for which the fabrication of any collective consciousness is, by definition, a political act (cf. Hall 1996:442f). Which is why politics and identity are so often locked in conceptual embrace, as if each completes the other. So much is this the case that the economics, ethics, and aesthetics of ethnicity are, by extension, almost invariably reduced to a politics: to the pursuit of sharedsocial and material interests (cf. Jung 2001); to struggles for recognition in the face of homogenizing hegemonies; to redress for histories, real or imagined, of injury, suffering, victimhood (cf. Brown 1995); to the right to engage in “different” bodily and domestic practices, poetics, musics, moralities.
Patently, the politics of ethnicity are critical. All the more so because “neoliberalism” is commonly said to disperse the political by submerging its ideological bases in the imperatives of economic efficiency and capital growth, in the fetishism of the free market, bioscience, and technology, in the dictates of security and social order, in the demands of “culture” (Comaroff 2001). At the same time, the continued privileging of the politics of ethnicity has a number of costs: it depends on an under-specified conception of the political; it reduces cultural identity to a utility function; and it confuses the deployment of ethnicity as a tactical claim to entitlement with the substance of ethnic consciousness. Indeed, it is arguable that ethnicity-as-political
identity and ethnicity-as-cultural identity are quite different phenomena, despite being conditions of each other’s possibility. Ethnicity-as-political identity usually presents its cultural bases not in the “thick” terms of a living, inhabited order of signs and practices – i.e., of ethnicity-as-culture in its anthropological sense – but in the “thin,” second-order terms that, purged of density, refer to very general ethical values (cf. Jung 2001:22-4). Like Britishness, which stresses such things as fair-play and civilty. Or ubuntu, African “humanity,” usually glossed in South Africa as a socially-oriented sensibility by contrast to Western individualism.
But, most of all, the stress on the political misses precisely what we began this lecture with. Recall Contralesa, the trustees of culture in South Africa, who have taken identity into the realm of venture capital; recall, too, the King of the Bafokeng, with his emphasis on corporate ethnicity. None of their visions lacked a politics. But what they recognized is that the institutional topography of the world has shifted: that the current age is one in which the political is no longer apprehensible as an autonomous domain, with sovereignty over material life; that politics and economics, inseparable as never before, are anchored together at once in the market and in the law. Nor is this revelation confined to South Africa. In China, says Arif Dirlik (2000:129), “ethnic groups, once defined politically, now perceive themselves as `natural’ economic groups.” Pay attention to the stress on natural economic groups. It will have echoes as we proceed.
These observations lead, in turn, to a Big Issue. To the extent that theyare true, should it not follow that the context in which culture, identity, and politics are embedded is itself under radical reconstruction? That context is typically taken to be the nation-state and, ever more nowadays, the neoliberal order of which it is part. Or, more accurately, in which it is dialectically entailed.
It has become commonplace to bespeak the metamorphosis of the modernist polity under the impact of globalization, neoliberalism, empire, whatever. The more difficult question is how precisely to make sense of this unfolding history. And how to do so in such a way as to illuminate the variant species of political subjectivity taking shape within it.
THE NATION-STATE AND ITS SUBJECTIVITIES
Modernist European polities, according to Benedictine history – Benedectine, as in Benedict Anderson (1983)12 – were founded on a fiction of cultural homogeneity, on an imagined, often violently effected, sense of horizontal fraternity. Much has been said about this imagining: that Euro-nationhood was always more diverse than its historiography allows, always a work-in-progress, always subject to a tenuous hyphenation with the states that ruled them. But that is another story, a narrative of the longue duree which begins with Westphalia and ends in the Failure of the West. (Now, tellingly, renamed the “global North.”) Since the late twentieth century, those polities have had increasingly to come to terms with difference. Historical circumstance has pushed them toward a more heterodox nationhood (J.L. Comaroff 1996:177). Hence the growingliteratures, scholarly and lay alike, on citizenship, sovereignty, multiculturalism, minority rights, and the limits of liberalism. Hence the xenophobia that haunts heterodoxy almost everywhere. Hence, too, our disciplinary concern with the curious counterpoint between cosmopolitanism and indigeneity, both variously understood. Hetero-nationhood seeks – usually for pragmatic, not ethical reasons – to accommodate cultural diversity within a civic order composed of universal citizens, all ostensibly equal before the law. And to embrace identity politics within a liberal, constitutionally-founded conception of national community. Especially since 1989, global neoliberalization has not merely transformed the sovereignty of nation-states. It has actively compounded the degree to which they are both polymorphous and porous: we scarcely need mention, here, the ever more mobile demographics of wage labor; or the incapacity of many Western cosmo-polities to reproduce their social infrastructures without the discomforting presence of “aliens”; or the impact of the electronic commons on the planetary circulation of virtually everything – and everything virtual. All of which, plainly, are corollaries of the hegemony of the market, of its power both to breach and to buttress borders, to curtail and to extend the regulatory reach of states, to valorize the local and to cast it into economic force-fields well beyond itself.
In this world, in which the political and the ethical are also swept up under the sign of the market, freedom presents itself ineluctably as choice: most of all, as choice of identities and modes of fashioning them. Which is why it is that culture, the quintessential space of self-fashioning, has become an ever more animated site of politics; why those politics center less on the general good than on the pursuit of goods; why ideology is giving way to ID-ology, the -ology of identity, as a basis for mobilization (Comaroff and Comaroff 2003) – especially with the “globalspread of democracy,” which makes a fetish out of freedom-as-choice. But why should shared essence be such a compelling premise on which to define being and belonging? And to claim recognition? Because it appears to run to the very core of “life itself.” Note: “life itself,” a trope at once bioscientific and philosophical that has become the foundational obsession of our age, alike populist and specialist. From this vantage, in polities having to come to terms with diversity as never before – and in which class is so dispersed as not to provide a meaningful call to social action – there can be no more persuasive a ground on which to pursue collective interest than the assertion of an essential right to be different. Which is why, finally, in our Brave Neo World, cultural identity has become, simultaneously, a function of elective self-production and ascriptive biology.
To the degree that it has, to the degree that ethnicity represents itself as both primordial connectedness and a commonality of interest, it follows that culture would congeal into a naturally copyrighted, legally protected collective possession; in other words, into genetically-endowed intellectual property (cf. Coombe 1998). A true fetish, it becomes a form of monopoly capital, yielding value to its owners as its products are soldfor profit.
Note, here, the stress on legal instruments: on copyright, intellectual property, and the like. The modernist polity has always rested on jural foundations, of course. But, of late, there has been a palpable intensification in the resortto legal ways and means. The signsare everywhere: in the development of a global jurisprudence far more elaborate than its internationalist predecessor; in the epidemic of new national constitutions since 1989; in the proliferation of legal NGOs across the world; in the remarkable spread of human rights advocacy; in the subjection of ever more intimate domains of human life to litigation. In South Africa there is even a Law Train that traverses the land. It prompts citizens to seek redress for their troubles by recourse to the languages of legality. People across the planet are being encouraged to behave as homo juralis. And collectivities of all kinds are given ever more reason to mimic bodies corporate (Comaroff and Comaroff 2007).
There is a critical corollary to all this. It concerns the relocation of politics into the legal domain. As Martin Chanock (2007:34) notes:
In place of a politics in which rights were delivered through the political process, now jurisprudence is the site of important decisions. No longer part of the bargaining and struggle of the political arena, decisions about entitlement are de-politicised and rendered by means of the law.
This is part of something to which we alluded earlier: the displacement of the political. More and more are differences of all kinds being fought out in the courts – whether they involve private freedoms, property rights, or national resources, access to medical treatment or titleto real estate, sovereignty or cultural knowledge. Politics may or may not be about class any more. But it certainly is about class actions. In ways unthinkable until recently, governments and their agencies, especially those that deal in death and taxes, are regularly sued by their citizens; and citizens are ever more litigious in respect of each other. What once happened in parliaments, street protests, and political councils now finds a new space of contestation. Even history is being re-politicized, redeemed, recouped in the courts. Britain, for one, is being sued by several formerly colonized peoples in East Africa, each demanding restitution for an old wrong: the Nandi, for the killing of their leader in 1905; the Nyoro for a land seizure in 1900; the Samburu for injuries inflicted by relict munitions. In all these class actions, the plaintiff is an ethnic group, reclaiming its past by jural means. And asserting a corporate identity in the process.13
Project the legal subject onto the terrain of cultural identity, add the reduction of culture to property, mix it with the displacement of politics into the domain of jurisprudence, and what is the result? It is, to return to where we began, Ethnicity, Inc.”
CASINO CAPITAL, CULTURAL PROPERTY, AND INCORPORATION
Neither the incorporation of ethnic groups nor the commodification of culture is new. In North America, it has had legal recognition since at least 1934, with the passage of the Indian Reorganization Act. In1971, moreover, the Alaskan Native Claims Settlement Act explicitly re-organized indigenous peoples into corporations composed of shareholders whose rights were based on genealogy, whose traditional lands became private, alienable property, and whose cultural products, a growing proportion of them trademarked under the Silver Hand, were directed toward the market (Hollowell-Zimmer 2001).14 But the popular prototype of Ethnicity, Inc. in the US lies in the Native American casino-owning “tribe,” its apotheosis in the Mohegan Sun and the Pequot Foxwood Resort, two enormous monuments to ethno-marketing and the architecture of vernacular kitsch; at Foxwood are found such establishments as Ethnic Concepts International Gift Shop.15 As it turns out, the Native American cases of ethno-incorporation are bewilderingly complex; their identity economies stretch far beyond the gaming house. But most of them share five things that will turn out to be significant as we proceed.
The first is obvious: the more like profit-seeking corporations indigenous groups become, the more the terms of membership privilege birth, blood, and biology over social or cultural attachments. And the more they tend to be contested.16 The second, by contrast, is counter-intuitive: not infrequently, it is commercial enterprise that begets an ethnic group, not the other way around. Vide the Pomo Indians – Pomo in both name and spirit – that, in the 1950s, consisted of two families, without tribe or territory. These families lived on land set aside for homeless Native Americans until they secured reservation land and a casino licence. Whereupon they became “the” Pomo. Or better yet, the case of the Augustine Cahuilla Indians, who consist of one woman, Maryann Martin, but who have been allowed to open a gaming house on an abandoned reservation in California. By these means does Ms. Martin constitute a certified ethnic group. Nor is she the only one-person ethno-corporation in North America.17
The third notable thing about the US cases is that, in many of them, the creation of a corporate ethno-economy has been set in motion by venturecapital from outside. Its source is usually non-Indian financiers, for whom real or virtual “tribes” are franchises licenced to make a killing. As this suggests, ethno-enterprise is mandated by culture, but may not originate in it. In fact, several officially recognized bands have little connection to vernacular life-ways. Maryann Martin, the last living Augustine Cahuila, was raised African American. But, once on the road to incorporation, they typically begin to assert– if necessary, to discover or invent – their “traditions,” which may then be merchandized; hence the Ethnic Concepts store on the Pequot reservation – and, close by, a state-of-the-art Museum and Research Center of Culture. The content of identity, as we all know, is often produced in response to the market. So, sometimes, is indigeneity.
The fourth matter of note is that, once recognized by the state, Native American groups tendto proclaim their sovereign autonomy against it.18 Thus, for example, Indian tribes, now major contributors to political campaigns in California, refuse to report their donations; as “nations,” they claim exemption from US law. Predictably, such assertions provoke reactions; the State of California has litigated against several Indian tribes.19 Similarly, when the governor of New York insisted that cigarette sales on the Mohawk reservation be licenced by his state, indigenous leaders invokedsovereign exclusion; the Mohawk make their own tobacco products and, acting under the sign of ethno-preneurship, were determined to protect their market.20
Finally, the Indian cases indicate that ethno-incorporation strives for geo-spatial materiality.21 To be sure, it often involves a land claim. Which is not surprising: real estate held in patrimonial tenure – territory, that is – is typically taken to be a founding principle of sovereignty. Note these five points. They will, we repeat, turn out to be critical.
The prototypical Native American instances of Ethnicity, Inc., those associated with casino ownership, presumed a cultural identity at their core. But the substance of that identity was incidental to their incorporation. There are exceptions to this. Or rather, inversions: “tribes” whose corporate history began not with casino capitalism22 but with the copyrighting of their cultures. Take the Zia Pueblo (Brown 1998:197), who successfully sued New Mexico a few years back for the unauthorized use of their sun symbol on state flags. The design, with its spiritual powers, they said, was their holy-owned property. Or, also in New Mexico, the Indians of Sandoval county who, over centuries, developed a ritually-valued variety of blue corn that, in the 1980s, became a fashionable health food. As a result, Five Sandoval Indian Pueblos, Inc. was established to superintend the sale of trademarked agri-goods, like “Hopi Blue” (Pinel and Evans 1994:45). Here, in sum, an ethno-corporation arose from distilling local knowledgeinto a brand that, in turn, sedimented sociologically into an ethnic federation; just the thing Chanock pointed to in saying that “sustainable cultures are those which brand best”(above, p.5).
The branding of culture has been facilitated by an implosion, in recent times, in the domain of intellectual property: in the laws governing its possession, the rights accruing to it, and the spheres of existence over which it extends. This has persuaded the United Nations and the World Intellectual Property Organization to recognize an “inherent” right of indigenous peoples to the fruits of their vernacularknowledge (see e.g. Posey 1994:227-233; Greene 2004:213) – one effect of which has been to accelerate yet further their incorporation in many places. Some of them quite unexpected.
Which brings us to a Tale of Two Ethnicities, two instances of Ethnicity, Inc. that draw together the various strands of our narrative by addressing an unresolved dialectic at its core: the dialectic between the incorporation of identity and the commodification of culture. It should be clear by now that they are not the same thing. Hence the contrast between (i) those Native American groups, exemplified by casino capitalists, that became bodies corporate by virtue of being shareholders in enterprises enabled by their sovereign legal status and (ii) those made into corporations by virtue of a shared copyright in vernacular signs, knowledge, or practices. The relationship between these two tendencies, it turns out, completes the dialectic. But we are running ahead of ourselves. Our Tale of Two Ethnicities returns us to where we began: Southern Africa.
ETHNO-FUTURES, AGAIN
The first takes us to the edge of the Kahalari Desert, to the Land of the San – known, pejoratively, as Bushmen. It involves the hoodia cactus, xhoba, which they have imbibed since time immemorial. In the past, when hunting in the desert, it stayed their appetites and thirst; it is used these days to stave off the effects of poverty. San suffered severely from the predations of colonialism: stigmatized, victims of various forms of violence, removed from their ancestral lands, prey to illness and alcohol, their numbers diminished greatly. Over the past century, in fact, most of their communities dispersed into the immiserated reaches of the South African “coloured” population.
The hoodia saga was to unleash a global media frenzy: In the USA, 60 Minutes attested to the efficacy of the plant and spoke in awe of its promise for the fat-fighting industry;23 the BBC sent a reporter “deep into the Kalahari desert,” to “one of the world’s most primitive tribes,” to sample the “extremely ugly cactus” that “kills appetite and attacks obesity with no side effects.”24 It all began in in South Africa in 1963, when the Council for Scientific and Industrial Research (CSIR) became interested in the medicinal properties of the cactus (Evans 2003); this was stimulated by reports of its use by San trackers deployed by the army in its wars against the enemies of apartheid. The CSIR corroborated its appetite suppressant capacities, identified their bioactive component and, in 1997, patented it under the label P57.
The CSIR licenced P57 to Phytopharm, a British company – which, after extensive trials, licenced it on to Pfizer for $21m; ironic perhaps, since xhoba has some of the same properties as Viagra, Pfizer’s most famed product. It is at this point that the story becomes especially interesting.
The San first heard about the patent when Phytofarm announced P57 to the media. Or, more precisely, it was Roger Chennells,25 a human rights lawyer, who read a quote from the head of Phytofarm, Richard Dixey, to the effect that the people from whom the knowledge of hoodia derived, were extinct. At the time, Chennells was representing the San in a land claim (see Robins 2003:12-14; Isaacson 2002), in the course of which there emerged an NGO, the South African San Institute (SASI), one of many such organizations that surfaced with the end of apartheid, with liberalization, and with the postcolonial politics of identity.26 Chennells told SASI that the San were victims of biopiracy, that the return on the patent could be huge – its value in the US is about $3b a year (Evans 2003:16) – and that this was an opportunity to assert a collective identity under the San Council, a new body created by SASI to give political shape to, and claim sovereignty for, their ethnic aspirations (Evans ibid:14).
Richard Dixey may have been disingenuous in asserting the extinction of the San; the advantages to Phytofarm were plain enough. When the San Council protested to the CSIR, it acknowledged the error of its ways, Dixey confessed his “embarrassment,” and a profit sharing agreement was signed. Since then, Pfizer has given way as licencee to Unilever. Since then, too, the San Trust, set up to manage the incoming funds, has received its first royalties, has begun to tackle the problems of distribution among the San of South Africa, Nambia, and Botswana, and has filed suit against twenty-six illicit producers. Since then “the San,” as an ethno-corporation has taken ever more articulate shape.
In point of fact, Dixey had not been altogether wrong. The San may not have been extinct, but their ethnocide had gone a long way. Having been cast out of their social ecology, “they” did not evince much by way of a collective identity; their dispersal into the gray racial space of South Africa made it impossible to do so. But the assertion of intellectual property – coupled, significantly, with the land claim that preceded it – reanimated San “identity.” And gave it ever “thicker,” more dense substance; a symptom of this, interestingly, being a sudden increase in people accusing each other, on biological grounds, of “not being real San .” 27
Thus it is that there has been a language revival, that genealogies are being collected to create a population register; that SASI has initiated a “cultural resources management project”; that programshave been designed for “San-controlled income generation” using indigenous knowledge in a sustainable manner; that a legal platformhas been set up to protect the global interests and dignity of the San. All of which had the effect of re-indigenizing this “people” through the very act of interpellating them into a distinctly cosmopolitan sense of being-in-the-world. When we asked Roger Chennells whether a new ethnic identity had been produced in the process, he answered in the affirmative. He is correct. The presumption that “the” San actually had a sharedidentity– or a coherent ethno-sociology – prior to the colonial dispersal of a complex population of hunter-gatherers collectively called “Bushmen” is itself contentious: who or what “they” were has long been a subject of bitter debate.28 But that does not matter any more, at least not outside of the academy. Today they are a multi-national, ever more assertively cosmopolitan ethno-corporation: as we said, “the” San, and the San Council that makes manifest their sovereignty, now straddle three of the countries of southern Africa.
The other story involves the Bafokeng, the people made wealthy by platinum, the people whose kings are spoken of as CEOs, the people actually referred to in South Africa as Bafokeng, Inc.29 The history of their incorporation begins, long ago, with land: one of their nineteenth century chiefs realized that, to protect their territory from white settlers, his people ought to purchase it outright (Cook n.d. [a]:5-6). So he sent young men to the diamond fields and commissioned their wages to buy as much terrain as possible. The subsequent history of South Africa did not make it easy to hold on to this land. But, by establishing the Bafokeng as a private, corporate owner, the purchase enabled their chiefs to defend it from seizure (Cook ibid.:6 et passim), especially after the discovery of platinum in 1924 and its leasing to Impala Platinum, a large company, in the 1960s.30 The greatest challenge, in this respect, came when the puppet homeland government of Bophuthatswana, set up by the apartheid state, exiled the chief of the Bafokeng, expropriated their mineral rights, and negotiated contracts directly with Impala; this sparked a lengthy series of legal actions which eventually yielded a victory for the “tribe” in 1999 – and, with it, a lucrative profit-sharing arrangement.31 All of which made the Bafokeng so adept at litigation that, as one journalist put it, “their traditional weapon became the law, not the club.” 32
The corporate growth of Bafokeng, Inc. in the wake of these legal processes has been breathtaking. This nation of 300,000 shareholders – membership is defined by patrilineality – has largestakes in a complex network of companies; their interest in Impala alone yielded $80m in 2002.33 In addition, they have opened up two new mining operations each valued at $65m;34 established a profitable partnership with Exxon;35 bought a huge construction company;36 purchased 20% of South Africa’s second largest packaging plant;37 and own 33% of SA Chrome, now renamed Merafe Resources.38 Merafe is Setswana for “nations.” Nor does the story end there. Their sovereing government is vested in the Royal Bafokeng Administration; their global investments are overseen by Royal Bafokeng Finances; a Royal Bafokeng Economic Board managesdevelopment within the chiefdom; and their mineral interests are husbandedby Royal Bafokeng Resources (see e.g. Gray 2003:16) – which may soon become a public company.39 By these means, “the Bafokeng” chiefdom would become the ultimate ethno-enterprise: one in whose present holdings and futures you or we might purchase stock.
What is missing in all this? The cultural element of Bafokeng cultural identity. King Leruo and his money managers have long presented themselves as highly cosmopolitan business people primarily concerned with a sustainable future: Vision 2020 is their ambitious plan to develop Bafokeng into a “self-sufficient,” fully employed, globally-oriented nation by, well, 2020 (Gray 2003:13-14). Of late, however, there has been much more culture talk, much more talk of indigeneity. Since being installed in a ritual saturated with the trappings of a tradition partly historical, partly made up, powerfully vernacular, the young king has taken to essaying “African values,” to celebrating “traditional governance,” and to arguing that, in moving toward “Afro-modernity,” his people must “affirm” their essence (see Gray ibid:14). In short, Bafokeng, Inc, the manifest commodification of Bafokeng identity, appears to be reaching toward a cultural sensibility in order to complete itself.
Running the San and Bafokeng together, then, the dialectic at the heart of Ethnicity, Inc. reveals itself. Each of these cases evinces the five things foreshadowed in Native America, if in different proportions: membership in both has come to be defined genealogically, with some contestation either evident or imminent; in both, commercial enterprise has been instrumental either in crystallizing or in reproducing the sociological entity in which cultural identity is presumed to inhere; in both, venture capital and legal expertise from outside has been crucial; both have asserted their new-found sovereignty against the state; and both have based their incorporation on land claims, past or present. In both, moreover, the displacement of the political into the legal has been demonstrable: both have fought their battles by means of lawfare. In the process, they have both naturalized the trope of identity around which their “rights” adhere – and interpellated into it a significant measure of affect. This is particularly striking in the case of the San. It is arguable that knowledge of the hoodia was produced not by “the San” at all – who may or may not existed at the time – but by hunters of the Kalahari, a class defined by their relationship to a mode of production. The projection of a vernacular right to intellectual property onto “the San,” a putatively “primordial” collectivity, has the effect of extinguishing a class of producers as it distinguishes and materializes a cultural identity – and, as it does so, giving ontological primacy to the idea of identity itself. Thus, to reiterate, does ideology become ID-ology and hide itself in a sense of the natural, the inevitable, the given.
Most of all, though, the stories of the San and the Bafokeng, precisely because they are such extreme instances, demonstrate how and why it is that Ethnicity, Inc. rests on a dialectic between the incorporation of identity and the commodification of culture; and, at another level, between indigeneity and the human cosmopolis. Whether it starts with the incorporation of identity, as in the Bafokeng case, or with the commodification of cultural property, as in Kalahari, the process evinces a drive to complete itself in the other. Thus it is that a dispersed group of former hunters and gatherers have become “the San,” replete with a sovereign sense of their own ethno-sociology, their own governance, their own affective economy, their own range of institutions to make it all real. Thus it is that Bafokeng, Inc is turning to vernacular ways and means in the name of an Afro-modernity which it may inhabit as it reaches toward 2020. Neither is fortuitous. After all, Ethnicity, Inc., to the degree that it naturalizes collective right, material entitlement, and sovereignty, does require both the incorporation of identity and cultural substance to realize, recognize, fulfill itself. Which is why it tends to begin in land, thence to make claims to sovereignty, to secure its cultural property, and to invest in the long-run. The future of ethnicity does seem to lie, at least in one important respect, in ethno-futures.
CONCLUSION
We have come not to praise to Ethnicity, Inc. Nor do we extol empowerment that depends on the commodification of culture or the Empire of the Market, let alone the creeping judicialization of politics or the naturalization of the ethno-trope of identity into a brute term of social being. Quite the opposite. Ethnicity, Inc. carries with it a host of costs and contradictions. What we seek to do here, in short, is to interrogate a world-wide phenomenon in the making; one that is much more complicated than it first appears.
In so doing, we have stressed that Ethnicity, Inc. has deep roots and many precedents. After all, nation-states have long sought to distinguish themselves by marking as unique their national cultures, their heritage, their essence as embodied in both utilitarian and aesthetic objects. French champagne, Italian grappa, German opera, British tea and…china, have long been branded national products. In ever more cases they carry trademarks. Implicitly, in other words, the modernist nation has always been a brand, with some strange consequences; note, in this regard, Jonathan Franzen’s brilliant caricature of Lithuania, Inc. in The Corrections, the upshot of which is that its national economy is sold by a quite plausible mistake to a bank in Atlanta. Note, too, the fact that Silvio Berlusconi, CEO extraordinaire, often refers to his country as Azienda Italia, “Italy, the Company” (Muehlebach n.d.). Nor only nations. Religions too. Note how the judiciary of Pakistan, in deliberating the dispute between Ulema, religious authorities, and the Ahmediya, whom they style as blasphemers, has recently chosen to treat Islam as intellectual property (Ahmed 2006). And the process is proliferating in time as well as space: vide the recent efforts of the Israeli national archive to establish in a court of law that, because he was a Jew, Kafka’s works were rightfully the intellectual ‘assets” of the Israeli state as the guardian, in perpetuity, of Jewish heritage (Butler 2011). What is going on here, it seems, is the hyperextension of an old phenomenon. And its migration into places it has not gone before: into the domain of cultural being, where, as Clifford Geertz (1963) once reminded us, modernity was supposed to run up against its limits. But the ethnically-defined peoples of “traditional” Africa, Latin America, the USA, and Asia have become thoroughly modern, if each in their own ways. Even more, they have sometimes passed by the modern and, like that Indian tribe of which we spoke, leapt directly into the Pomo. Which, above all, distorts, exaggerates and sometimes renders absurd, the lineaments of modernity. We may or may not like what Ethnicity, Inc. promises. But we are going to have to live with it, and, even more, to fashion an engaged anthropology to deal with its unfolding logic, its ambiguous promises, its material and moral vision for times to come, the deep affective attachments that it engenders. All of which suggests that it is spreading with exponential speed, albeit on very different scales of elaboration. Why? Perhaps because Ethnicity, Inc. is the congealed product – a fusion both hot and cold, if you will – of three elemental features of the neoliberal tendency: the apotheosis of intellectual property and the reduction of culture to it; the migration of politics into the realm of the law; and the growing naturalization of the trope of identity as the taken-for-granted domain of collective action. Herein lies a critical station on the Road, if not to Damascus, then to a Brave Neo World.
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Body of Power, Spirit of Resistance
This was a ground-breaking book when it first came out. It helped catapult Jean Comaroff into the realms of anthropological stardom. Her analysis of the structural violence of life in South Africa, as experienced at the level of the social body and the individual body was (is) lucid and compelling. Her descriptions of everyday forms of resistance – domestics and their nail polish, the neo-church of Zion, for example – helped an entire generation of anthropologists understand that the body was (is) an important theoretical object of study, and that one could move beyond the very important work of Mary Douglas. Comaroff’s work, paralleled with Alan Young’s earlier work on Zar possession cults, offers important insights into the ways in which history, gender, the state, racism, religion and resilience collide with heart-wrenching and yet inspiring impacts. HyL, Goodreads
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Figuring Democracy
12.01 a.m., 25 April 1994. Wale Street, Cape Town, South Africa: The last strains of the anthem of the ancien regime – part requiem, part death- rattle – drift off into the night. A local choir, carefully rehearsed for the occasion, begins to belt out the new national song, with its familiar, once- banned libretto of liberation, its hymnnotic harmony of hope. The old flag, long an emblem of colonialism and apartheid, is folded away for the last time. Its replacement, a brash, multicolored icon of consensus, is raised. The symbolism, by intent, is too obvious to miss. Calico curtains ring down and up as the world’s latest Midnight’s Child, the “new” South Africa, is born.
1
Perhaps it was sacrilegious, at that precise moment, that moment of unreserved optimism, to recall Malcolm Bradbury’s Doctor Criminale. In this novel about a postmodern philosopher, a fictional fusion of Foucault and Derrida, the Hungarian ex- wife of the hero, one Gertla Riviero, reflects upon the recent transition to democracy and free market economics throughout much of the contemporary world (1992:276):
“Democracy, the free market,” she muses, “do you really think they can save us?…Marxism [was] a great idea, democracy [is] just a small idea. It promises hope, and it gives you [Kentucky] Fried Chicken.”
Ms. Riviero’s commentary is sad, cynical, salutary. Especially so when read in the cooling afterglow of post-election South Africa. Especially so as we call to mind the queues that waited for hours outside polling stations in those last heady days of April, 1994, some in almost sacral silence, some in carnivalesque revelry. Those snaking, eternal queues reminded us of the interminable lines that graced McDonald’s in Moscow a few years back as people voted with their feet not merely for hamburgers or cheeseburgers, but for a market economy and capitalist consumerism. The association may seem irreverent. Yet Gertla Riviero’s question carries an obvious, ominous punch, precisely because it calls into doubt our taken-for-granted narrative of democratization, a heroic liberal myth which links the conventional practices of modernist politics to the prospect of material and social salvation. So, too, if in a different way, does the image of patient, passive people standing in millennial lines to choose either cheap food or political candidates; all the more so as we recall Bayart’s (1993) discomforting aphorism for African public life, to wit, “the Politics of the Belly.”
Let us pursue this question, and follow these lines, for a while. They lead us into an unexpected encounter with very different philosophies of governmentality, democracy, and modernity.
II.
It became commonplace during the 1990’s, especially in Europe and North America, to ascribe the fin de siècle push for democracy in many parts of the world to the end of the cold war and the triumph of the free market over communism. In fact, as many have pointed out, this view was flawed from the first. Apart from all else, the push began well before 1989. But no matter: the association is itself a symptom, often misrecognized, of something much longer in the making, namely, a fundamental reconstruction of the modernist world-order. We have ourselves suggested before that the events of 1989 were evidence of an unfolding Age of Revolution, an epochal process akin to the one that began in 1789 – the European Age of Revolution, that is, which gave us modernity, the seeds of the nation-state form, industrial capitalism, the second colonialism, and much besides (J.L. Comaroff 1995). The present revolution has been marked, in particular, by the rise of a planetary political economy in which sites of production and consumption are widely dispersed; in which social class is rendered barely visible by being scattered promiscuously across the earth; in which finance takes precedence over fabrication, flexibility over fixity, the short-run over the long; in which the state outsources many of its received operations, not least those involving the exercise of violence; in which the nation is confronted by the irreducible fact of increasing demographic heterogeneity; in which governance is represented primarily in the argot of technical oversight; in which politics, more a matter of ID-ology than ideology (see Chapter 3), is increasingly focused on the simultaneous calculi of right, interest, and entitlement, often pursued by judicial means.
For many, these things are cause for despondency. Let us return to Dr. Criminale, Bradbury’s figurative philosopher. Ours, he says (1992:330), is the media age, the age of simulation…The age of no ideology, only hyperreality…Too little reality, also too much. Everywhere, wild fantasies, everyone wants a violent illusion. Life is a movie, death a plot ending, no stories are real. And even the philosophers think in unrealities, [as] they describe a world of no ethics, no humanism, no self.
In this new Age of Revolution, fear of the atomic bomb subsides. But anomic bombs explode all over the place. People across the globe – alienated, disempowered, dispossessed – commit extraordinary acts of violence in the name of ethnic and national aspiration. The “me” generation folds into the “we” generation. And the end of politics, at least politics as anything more than the pursuit of brute interest, appears visible on the horizon.
The scenario, like Doctor Criminale himself, might be fantastic. It is, however, becoming ever less fictional, ever more recognizable.
But how is this darkly pessimistic view of the contemporary world to be reconciled with the rise of late 20th century democratic movements in so many far-flung places? Were those movements not a positive, liberatory sign of the times in that premillennial moment, that Great Time of Signs? And how, in particular, ought we to understand them in Africa, long seen in the West as the continent-least-likely-to- democratize-itself?
It is difficult to gainsay those who draw connections between the recent rise of democracy and the triumph of consumer capitalism – even if the line of causality that joins them is at once complicated and the subject of ongoing debate. Capitalism, to be sure, does not require democracy; it has done perfectly well under authoritarian regimes in the past, and continues to do so in many parts of the late modern world. But those nation-states that seek to democratize themselves appear, these days, to require at least the figment of a free market. An elective (or is it electoral?) affinity connects the ballot box to business. Nor is it a passive affinity (cf. Young 1993:299f). U.S. overseas aid has become largely conditional on the establishment of “democratic institutions.” For which read “regular elections.” To wit, in 1996, Robert Mugabe – then still a leader of some standing, now a discredited dictator who takes every opportunity to censure the West – drew a direct connection between ballot box, business and foreign involvement in African politics: “Western countries,” he said, push “multi-party [systems] for Africa because it enables them to “buy influence” and “manipulate parties” into creating congenial economic environments.2
The contemporary Western concern with the democratization of the global south, however, is not reducible to utility alone, important though that may be. It has roots in the hegemonic, indeed ontological, association throughout the global north of freedom and self-expression with choice. Democracy has become to homo politicus what shopping has long been to homo economicus: a sacred, cosmic fusion of free will and righteous human satisfaction. They are, so to speak, two sides of the same coin, two regimes of consumption underpinned by the same mode of ideological and material and production.
On 1 May, at 11.48 p.m., during the counting of votes after the first free election in South Africa, SATV Channel 2 broke into its local news coverage to broadcast a meta-advertisement, an advertisement for advertising. “ADVERTISING,” blared the message on the primal screen, “THE RIGHT TO CHOOSE.”
It is no coincidence, then, as several theorists have observed, that democracy has increasingly been reduced, in practice, from the substantive to the procedural (e.g. Farer 1989; Barsh 1992); that, purged of any ideological density, it has come to connote little more than the periodic exercise of preference, the satisfying of desire, the physics of pure interest. To wit, it does not take a political theorist, or the fictional Ms Riviero, to make the point that, understood thus, democracy is a small idea, one that is more likely to bring with it Kentucky Fried Chicken and McDonald’s than an amelioration of the human condition. We might go yet farther: to argue that processes of democratization bespeak a historical paradox, namely, that “the people” are being empowered in the politics of state at the very moment when, as we have noted, the politics that count are moving elsewhere — to global processes and institutions, into the corporate world and non-governmental organizations, the media and the law, new social movements, “grass roots” coalitions, and other domains of civil society.
To phrase all this in the interrogative voice, is it possible that Dr. Criminale is correct: that democratization is a product of the death of politics, of its dispersal to everywhere and anywhere and nowhere in particular? Is democracy rising because it has become politically beside the point?
An echo here from home. Speaking of democracy in a workshop at the University of Chicago many years ago, Wayne Booth – author, tellingly, of The Rhetoric of Fiction (1961) and The Rhetoric of Irony (1974) – observed that freedom of speech is guaranteed in America only to the extent that no one is listening; that, while everybody has a right to talk, nobody has an obligation to pay attention; that democracy disempowers by encouraging a cacophony in which voices cancel each other out.
Put these two things together – the reduction of the Idea of Democracy to the exercise of choice and the decentering, de-institutionalization of politics – and what do we get? For one thing, some of the concerns that many Africans, academics and intellectuals and every-persons alike, raise about the export of modernist European models to the global south: that they are founded on an “extremely narrow” conception of public life, one that places too much emphasis on “votes and free-market economics”3 and too little on the realization of universal human rights, civil liberties, the commonweal, and transparent, accountable government – all of which, according to recent survey research, tend to be embraced in popular African definitions of democracy (cf. Bratton 2002:5), definitions that also take on heavy local inflictions across the continent. Given that the meaning of the term is hardly unambiguous or uncontested in the global north, as Mahmood Mamdani (1986, 1990, 1992) has noted – we paraphrase him heavily here – how much more murky does it become in Africa, whose vast array of dynamic, evanescent cultures have their own theories and practices of politics, of personhood, of power, of representation. As this suggests, the cultural transitivity of the concept cannot simply be presumed, as it so often is by comparative political scientists. The more general implication? That the common presumption in the West according to which Africa ought to adopt the liberal modernist Euro-American model (see e.g. Bratton and Mattes 2001), an ideology floating free of its social and historical moorings, leaves Africans with a unenviable dilemma: to opt for either (i) a highly un-African political order, wherein the body politic is composed of autonomous, individualized, right-bearing citizens whose primary political being is congealed in the exercise of the ballot;4 or (ii) an “indigenous” alternative, usually characterized as anti-modern, ethnically-based, patriarchal, traditionalist, customary, communalist, clientalist, and authoritarian – and/or, more insidiously yet, populist. What kind of choice is this? Even more fundamentally, what, in its own terms, might democracy actually mean in Africa?
Mikael Karlstrom (1996:485) observed, in the mid-1990’s that, notwithstanding the burgeoning literature on democracy in contemporary Africa, surprisingly little heed had been paid to this last question. As long as it is not adequately addressed, he added, we have little hope of grasping postcolonial politics at all, little hope of making sense of such things as, say, the Ugandan insistence that political parties are inimical to representative government. But there is yet another corollary here. Some African counter-discourses on democratization, as we have already intimated, are grounded in a vernacular political anthropology that offers a substantive critique of conventional Western political theory and practice. By confronting this narrative we stand not merely to understand African politics better than we do now – to understand what lies beyond the “politics of the belly,” beneath the “banality of power…in the postcolony.5 We might also arrive at a more reflexive, critical appreciation of our own received political forms.
On the Levi-Straussian principle that one good case may illuminate an entire world, let us offer an exemplary instance to make our argument. Our choice will be surprising perhaps. We do not take a country in which representative government or electoral politics have been repudiated, subverted, or misappropriated. Such examples are either too easy or too stereotypic to be useful. Rather, we take Botswana, the African nation-state most widely regarded as a “model” democracy6 – and the closest, by common agreement, to the Western ideal. This very similarity, at least in appearances, will serve to underscore a brace of revealing differences.
III.
Consider the following facts. In October 1974, Botswana held its third national elections, in which the ruling Botswana Democratic Party (BDP) won an emphatic 85 per cent majority of the seats in the national assembly.7 Both before and after the ballot there was a great deal of public discussion, seemingly spontaneous and unprovoked, of the advantages to be gained from the introduction of a one-party state. Many people, clearly, favored a move away from the existing British-style multiparty system; so much so, in fact, that the president at the time, Sir Seretse Khama, felt compelled to comment repeatedly on the subject, to refuse even to ponder the possibility – and to encourage people both to vote and to consider the merits of all parties. His public statements were featured prominently in the Botswana Daily News at the time.8
In hindsight, and from the vantage of the global north, this expression of popular support for a one-party system would seem odd. First, it did not come primarily from BDP voters. Adversaries of the government were among its more enthusiastic protagonists; to wit, Puo Phaa, official organ of the opposition Botswana National Front – which was led by Bathoen Gaesitsiwe, the ex-ruler of a large chiefdom – urged the formation of a “national government, fusing all political groupings into a single administration.9 Second, it was not engineered by a cadre of bosses or captains in the name of a mass ruling party. At the time, as Colclough and McCarthy (1980:41) note, the BDP was anything but that: “indeed it scarcely exist[ed] between elections.” Third, in refusing insistently to change existing electoral arrangements, much to the delight of South Africa and other Western powers,10 the Khama regime was aware that the BDP was passing up its best chance to gain a legitimate monopoly of the organs of state. Fourth, and most puzzling of all, demands for a one-party system were typically justified on the ground that it would foster both better government and more participatory democracy.
These demands resonated with informal views we encountered in rural Botswana at the time, especially in the south.11 As we shall see, they were consistent with the way in which village populations tended to participate in electoral processes. What is more, they echoed opinions we had heard before. During the previous general election, in 1969, we had been delivered a memorable lesson in comparative political anthropology by a local teacher, an organic intellectual from the edge of the Kalahari. This man, who described himself as “neither a radical nor a traditionalist,” had argued that one-party systems were the “only true social democracies.” With due respect for old European verities, he added politely, the very idea of a multiparty democracy is a contradiction in terms. It abases politics, shrinking them to nothing more than an occasional act of choice. And, by erasing all real government accountability between elections, it licenses the indifference of regimes in power both to popular participation and to public criticism – thereby alienating the citizenry at large from the everyday functioning of the state. President Khama seems to have been aware that views of this ilk had been gaining currency among people in the countryside. Speaking before the 1974 election at Oodi, a small town near the capital, he went to great lengths, in defending multiparty democracy, to stress that “the Government’s intention was not to fetter or discourage… criticism.” That, he said, would be “against our Setswana tradition.”12 Of which more later.
How, then, do we explain such manifestations of antagonism against multiparty democracy, especially where it seems to have taken root so successfully? Why did it appear to these people as an oxymoron, as antithetical to participatory politics, even as an elaborate Western mystification? What accounts for the positive light in which a one- party system came to be regarded here? And to historicize these questions, one or two more: Was this outburst of vox populi merely a passing moment in the history of the public sphere in Botswana, its civil society crying out, ever so briefly, against the postcolonial state? Or did it speak to something more enduring. If so, what? And how?
After all, foreign observers have been quick to comment on the non-involvement – “apathy” or, worse yet, “ignorance” are the words commonly used – of the electorate in matters affecting national politics in the 1970’s and 1980’s.
In order to address these issues, we begin by turning to so-called “traditional” Setswana political theory and practice, a vernacular theory and practice that, albeit contested and constantly transforming itself, persisted through the colonial epoch; then to its conjuncture with the postcolonial politics of the nation-state. For it is here, we believe, that the answers lie. Observe, in all this, that we have three subtexts, three not- so-hidden agendas. One is to show that African political anthropology, despite repeated criticisms of theoretical aridity, has something yet to add to the analysis of world- historical phenomena. The second grows out of an old axiom. Long ago, Fortes and Evans-Pritchard (1940:4) said that Western political philosophy, because of its lack of comparative perspective, has had nothing useful to say to political anthropology. We seek to turn this on its side: to argue that a political philosophy found in another social world may be the basis of a critical anthropology of our own. The third is to provide a corrective to the persisting tendency in the global north to reduce Africa to adjectives – communalist, clientalist, patriarchal, and the like – thus to reproduce tired racist archetypes. And, worse yet, to mistake those archetypes for empirical descriptions in which to ground political theory.
IV.
Botswana, until 1966 the Bechuanaland Protectorate, is usually said to be made up of eight distinct chiefdoms (“tribes”). These, prior to incorporation within the British Empire in 1885 and with modifications during the colonial period, were the major, but not the only,13 political communities into which indigenous populations were grouped.14 Although the system of local government has changed over the years, and chiefs have been denuded of much of their authority,15 the eight chiefdoms still exist. Some of the larger ones are today (more-or-less) coterminous with the jurisdictions of districts and their councils. Moreover, while its urban centers have grown enormously, Botswana is stereotypically seen as a predominantly rural nation: much of its citizenry was raised in, and sustains active links with, “villages.”
While chiefdoms varied in size and in the minutiae of their institutional arrangements, the dominant features of their political organization, cultures, and ideology were broadly shared. These have been thoroughly documented;16 although there does remain some controversy about the politics of succession to high office17 – and an unfortunate tendency among Western social scientists to typify the public sphere in Tswana communities, often glossed as “the kgotla system” (see below), in rather too simple terms.18 For present purposes, the briefest of summaries will do.
From the earliest documentary accounts we have of centralized “Bechuana” polities, dating from the first half of the 19th century, three things are clear.19 The first is that the chiefship was seen to be the axis mundi of the social world. It was, as one Tshidi-Rolong elder said to us in 1969, like the pinnegare, the central pole, of houses of old. Everything – the fertility of the earth and the abundance of the rains, security from attack and success in war, the passing of the seasons and “giving of the seed-time,” material wealth and spiritual well-being, the crafting of legislation and courts that judged fairly – all these things, and much besides, turned around the apical office. Its holder, in principle at least, personified his people, signified their sovereignty and subjectivity, embodied their essence. He was known by an honorific whose form was the metonymic singular of the name of his “nation” (morafe): Mokwena, the ruler of the Bakwena (mo-, sing; ba-, plural), Mongwaketse, the ruler of the Bangwaketse, and so on.
But, second, a clear line was drawn between chiefship (bogosi) and chief (kgosi), office and incumbent. The former stood for the very existence of the polity. It was the public sphere incarnate, the morafe made manifest and represented back to itself as a political principle. The authority vested in it – albeit historically shifting over the long-run – was taken, at any moment in time, to be beyond question. The latter, by contrast, was merely human. He might be more or less effective a ruler, more or less influential, more or less adept at mobilizing the political capital available to him. Early European visitors to the Tswana were impressed by the charisma and command of some “kings” who, it is said, struck awe into their followers and whose slightest whim elicited the strictest compliance. But they were also fascinated by the frankly critical way in which most sovereigns were addressed at their own courts. And by the fact that their power was often constrained by the sheer unwillingness of their subjects to do their bidding.20 Elsewhere (e.g. J.L. Comaroff 1975, 1978; see n. 17) we have shown that a chief who lost all legitimacy, who was said publicly to be “not fit to rule” (Campbell 1822,2:157), was likely to find his genealogical status successfully contested by a rival. This in spite of the prevailing rules of ascription according to which sovereigns held office by virtue of birth, not election. It was always possible to unfix the fixities, to unscrew the inscrutabilities, of ascribed rank by reconstruing the relations that gave rise to it.
The third thing of note is that great store was placed here on what might be glossed as “good government.” Substantively speaking, chiefs were responsible for all aspects – political, judicial, administrative, material, spiritual – of collective well-being; that is, for everything in the public domain. This, furthermore, is to be understood in historical terms: sovereign responsibility embraced the fluid realities of time, space, and situation. Where transformed conditions demanded, say, that the colonial state be dealt with in a particular fashion, or that dams and storage depots be built for purposes of agrarian “development,” rulers were held to account for the discharge of these functions. But, and this is the crucial point, the ideology of good government paid less attention to the content of public affairs than to the means by which they were managed.
Tswana ideas about the proper means of governance were elaborate, nuanced, and enduring; we heard any number of discourses on the topic in the 1970’s. Above all, they stressed (i) the participatory, consultative aspect of the public sphere, in which there was, ostensibly, “perfect freedom of debate” (Philip 1828,1:133), and in which all male citizens (more recently, all adults)21 were entitled to a voice – just as they had the right to be represented by headmen on chiefly councils; (ii) the proportional relationship between the performance of any ruler (assessed against the cannons of good government) and his legitimacy (as indexed in his recognized capacity to wield control over people, policy, and public life); and (iii) the fusion of what, in Western social science, is nowadays distinguished as civil society and the state.
In sum, chiefs were expected to rule “with” the people. Kgosi ke kgosi ka morafe went the most quoted adage in the Tswana political lexicon; “a chief is chief by the nation.” What this meant, in practice, is that sovereigns were expected to surround themselves with advisors to guide the everyday life of the polity, men for whose advice and actions they were held responsible; to hold regular meetings of councils of headmen and other chiefly conclaves; to summon public assemblies of various kinds from which emerged policy that reflected popular views and attended to the common weal; to ensure that the hierarchy of courts over which they presided did not favor the rich over the poor, royals over commoners, or men over women (even though the latter, as “jural minors,” had to be represented by male kin); to be open always to approach by their subjects, whose physical welfare they were also obliged to heed, redistributing food and other requisites in times of need.
In Southern Tswana chiefdoms, in fact, past rulers were — in some places they still are – recalled by the legislation they introduced (cf. Schapera 1943) and by the wisdom of those whom they recruited as advisors. They are also remembered by their capacity to bring rain, itself a sure spiritual gauge of political mastery; but that is another story. Ultimately, in this respect, chiefly success was numbered in observable achievements: “improvements,” in the Protestant-saturated language of modernist governance. But delivering improvements, in turn, hinged on the public cooperation that a ruler could command. Which, tautologically, depended on the degree to which he was seen to measure up to the ideals of good government. Note, by way of example, the following text, which we published more than thirty years ago (J.L. Comaroff 1975:145). It comes from a speech made by a local elder statesmen in February, 1970 at the installation of Besele, the new ruler of the southernmost chiefdom of Barolong:
A chief can only be judged by what he does…If you treat [people] with respect, they will treat you with respect. If you shun them, they will shun you. And if you frighten them they will run away… We will be watching to see whether you are going to make improvements. Chiefship is not an easy job. A chief never sleeps. A chief does not discriminate. Batswana say that a chief is chief because of the nation. If we cannot see you in the court [kgotla] we shall draw away from you. And if we do will you still call yourself chief?
In analyzing this text when we first published it, we noted, in particular, how it underscored the significance attributed, in the local political imaginaire, (i) to the Hegelian interdependency between ruler and subject; (ii) to the measurability of chiefly success in terms of practical, palpable accomplishment (“what he does, his industry…[his] improvements”); and (iii) to the possibility that an authoritarian or an inattentive sovereign may be repudiated [“shunned”], even removed (“if we [draw ourselves away from you, will you still [be able to] call yourself chief”), notwithstanding the ideology of ascription in terms of which succession to high office is represented (see above; also n.17).
This, self-evidently, implied the existence of a model of incumbency, a paradigm of political legitimation in terms of which the actions of rulers were evaluated and their authority negotiated; by which, that is, the equation of performance to power was given practical, realized form. At the core of this equation was a simple socio-logarithm: the willingness of political subjects to comply with the commands of a chief was held to depend on the degree to which he could demonstrate, in public, that he had properly discharged the obligations of his office.
It follows – pace received wisdom that goes back to African Political Systems (1940) and persists in some quarters – that the “rights and duties” of Tswana (and, for that matter, other African) sovereigns was never immutable, never fixed by “tradition.” To the contrary. Their authority varied widely. As we have already said, some appeared, alike to their subjects and to outsiders, as mighty kings. Having established their legitimacy, they could exercise almost dictatorial power. Others found it hard to impose their wills, or their executive decisions, at all. Most, however, traversed the line between these extremes during their reigns.22 To be sure, many of the scholarly arguments that surround the analysis of Tswana politics, past and present, flow from an inattention to precisely this capacity for transformation over time and space.
How, then, did the model of incumbency, the equation of performance-to-power, work out in everyday practice? The answer to this question begins with the fact that, whatever their formal agendas, public meetings were also forums in which chiefly regimes were subjected to debate and evaluation. The process was founded on a crucial assumption: that there existed, tacit but nonetheless well understood, an incremental scale of sovereign authority; that, as the legitimacy of a ruler increased, the more inclusive (and exclusive) became his recognized right to regulate the various ways and means, the instruments and institutions, of governance23 – expanding, potentially at least, until it embraced virtually all aspects of social life. Thus, for example, before the passage of the Tribal Land Act (1968), a strong chief enjoyed, among other things, sole control over the distribution of fields, pasturage, and residential plots – either allocating them himself or appointing surrogates to do so – and a monopoly over the creation of new political constituencies (wards, sections, villages, provinces), along with the offices that ruled over them. He also could expect to be obeyed when he summoned labor for communal works and improvement projects, to receive sundry forms of tribute, to minister over the timing of the ritual and agricultural cycles, and to have his legislative initiatives, executive orders, and legal judgments implemented with dispatch.24
Conversely, a ruler who lost his legitimacy, a process that occurred slowly rather than suddenly, found it ever more difficult to exert control as, cumulatively, he forfeited the various rights of office. The exact composition of this scale of rights differed from chiefdom to chiefdom. But it appears to have existed in some form everywhere; again, with contrasting degrees of explicitness. In Barolong, for instance, the first thing a chief would lose was his sway over the activities of voluntary associations, which were likely to listen to him politely and then ignore him utterly; thence he would forego his monopoly over the allocation of land, this usually being effected by public demand that a committee be appointed to “help” him make decisions. Next went the taken-for- granted presumption that judgments and sentences handed down in his court would be executed without question. This was followed by the erosion of other capacities and entitlements: to call people to labor on public works, to enact legislation, to establish new constituencies or regulate space and time, to demand tribute, finally even to summon meetings.
But this leaves one part of the question unanswered. By what rhetorical means and concrete measures was the indigenous equation of performance to power actually resolved? How was the legitimacy of a reigning chief – the substance and scope of his command over the public sphere — actually negotiated? How, in short, did sovereign authority actually come to expand or contract?
Through mahoko, words. Words spoken in kgotla, in the public sphere, which were assumed to have great pragmatic power to affect the world; words spoken in the genre of political oratory, a genre not specifically named in Setswana but one for which Tswana are justly famed. Theirs is a rich aural culture, in which the aesthetics of utterance are potent indeed. And in which the negotiation of chiefly legitimacy takes on a very particular form.
Before saying more about that genre, however, a point of clarification. The kgotla might have been where chiefly authority was negotiated, but the production of that authority, and the power that lay behind it, was an altogether more complex matter. To hold that legitimacy was determined by the unconstrained consent of the governed, that it was decided purely by argument in town meetings, or that rulers bore passive witness to their own evaluation – all of which is implicit in the vernacular model of incumbency – is to simplify reality. Public debate, always the object of careful strategy and management, was a site of struggle, not a neutral enactment of vox populi. The distribution of support to which it gave voice depended, in major measure, on prior power relations, relations forged in offstage dealings of various kinds. The discourse of chiefly evaluation provided a medium by which the invisible calculi of patronage and influence congealed into social “facts,” collectively recognized lines of alliance and antagonism. There is a tautology here, of course: civic discussion was taken both to reflect and to determine sovereign legitimacy. But the tautology is more apparent than real. Verbal exchanges in kgotla made manifest, and so converted into the currency of politics, all the transactions that occurred, dispersed and individuated, across the axes of everyday life.
Tacit in all this is a political dynamic of some moment for the more general question at hand. Inasmuch as discourses of chiefly evaluation expressed alliances and antagonisms, support and opposition for the ruler – inasmuch, that is, as they were a partisan theater of the political, they tended to be articulated around identifiable factions. The existence of (usually a pair of) such factions was endemic in local public life. (The reasons for this are too complex to go into here. They flow from the fissiparous character of Tswana polities of the past, which were often wracked by rivalries over the chiefship. These invariably pitted the reigning sovereign against an agnatic adversary, thus dividing the morafe into two blocs, each around its royal leader.) One of the factions was always composed of “king’s men,” core supporters from among whom the personnel of his regime were drawn; 19th century missionaries, tellingly, sometimes referred to them as “the chief’s party.” The other, which might be more or less articulate(d), bounded, and assertive, depending on circumstance, typically clustered around senior royal patrikin who were, potentially and often in practice, the ruler’s primary adversaries for position and property. Again, all this been well documented. The point, as far as we are concerned, was the taken-for-granted, almost inevitable presence of factional alignments in local politics. For out of these blocs came the primary players, the dramatis personae, of the public sphere — as well, significantly, as the political and dialogical motivation that gave shape to discourses of chiefly evaluation.
The aesthetics of public discourses about governance and chiefly performance – the poetic play, that is, of form and substance – held the key to their politics. The latter derived from the juxtaposition, in “parliamentary” speeches, of two kinds of utterance; two styles, whose difference was closely connected to the vernacular distinction drawn between office and incumbent. One style (elsewhere we have referred to it as a “formal code”; J.L. Comaroff 1975) spoke of the ideals of good government, and of the regnant ideology of chiefship, largely in idiomatic form; phrases like kgosi ke kgosi ka morafe (see above), batho ga se ba melamu, ba bokwa ka lotlhare (“people are not ruled with clubs, they are waved with winnowing fans”), and others that specified expectations of office-holders. These utterances relied heavily on formulaic speech, were rarely phrased in the first person singular, their author usually being the collective “we” (“We Barolong say that…;” “It is our way/custom…” “Our fathers taught that…”). What is more, because they invoked shared values, they presupposed the consensual agreement of speaker and audience.
Strikingly different to these formulaic utterances, the second kind addressed the performance of the chief. Phrased always in the first person singular (“I must speak my mind, Chief!…”; “I have heard what others say. It is my view that …”), statements made in this register were not formulaic at all. Typically frank and forthright, sometimes even brutally censorious, they tended to be syntactically more elaborate, to deploy a wider vocabulary, to rely more on evidentiary argument than on shared assumptions, and to be voiced with a view to their persuasive force. These statements were made in a spirit of political argumentation. In observing such speech acts, we were also struck by the fact that, in contrast to more formal utterances – which, at best, were heard in polite silence – they were typically listened to in rapt attention.
These two styles were deployed in careful counterpoint to one another during the course of most political speeches. For their part, “king’s men” sought to convince the public at large of the convergence between the ideals of good government and the reigning incumbent’s record of actions and accomplishments; this by iterating the first, in formulaic speech, as a point of reference, a template almost, against which to mount first-person polemics, propositional claims and political arguments. Conversely, opposition factions would try to force the greatest plausible divergence between the mantras of good government and the material performance of the office-holder, at least as they construed it in their narratives of failure.
For chiefly protagonists, it follows that the greater the degree of convergence they could establish in the public eye between ideal and performance, the broader the claims they could make for expanding the authority of the ruler. Ultimate success, in theory, was when office and office-holder became as one, when statements in the formulaic mode about the first might be said to apply to the second; in practice, this condition of absolutism was never reached in Tswana polities, there being counter- forces which put constraints on the accumulation of sovereign power beyond a certain point. The inverse is also true. For opposition blocs, final victory occurred when the divergence between the ideal of good government and the performance of an office- holder became so great – and, concomitantly, sovereign authority so truncated – that the ruler was no longer a “real chief.” Whereupon, as we implied earlier, he could well be deposed.
Participation in discourses of chiefly evaluation was not confined to those who identified with one or other faction, although the close supporters and active antagonists of a ruler were likely to be most vocal; also the most caught up in the political tactics and intrigues that often lay behind, and broke through to the surface, in the dramaturgy of public dialogue. The unaligned, however, did not merely add their voices to the debate. They acted, at once, in the manner of a chorus and a jury, echoing or disagreeing with the arguments of those more partisan, commenting on their plausibility and persuasivess, and suggesting implications that might follow for the standing of the chief. From these interventions a measure of consensus was likely to emerge as speakers began slowly to draw closer in their views; this measure serving to confirm, expand, or redelimit the state of sovereign authority for the time being.
In sum, the kgotla was more than a forum for the discussion of social policy, although it certainly was that too. Nor was it just an African analogue of the classical polis (see n.18). It was also (i) a context for ongoing discourse about governance and sovereign authority – and, simultaneously, (ii) a space of contestation in which the powers of a living ruler were negotiated and given social currency. Its primary constituencies were factions rather than political parties, one a chiefly bloc and the other an opposition. These constituencies, patently, did not differentiate themselves according to ideology or matters of principle. Their arguments, recall, were about the means of government, not its content. In striking contrast to Western nation-states, where policy is seen from within to be the provenance of partisan politics, here it was taken to be a product of public discourse.
There is much more to the subtleties and the substance of Tswana political culture, past and present. Also to the workings of its public sphere. Enough has been said, however, to allow us to revisit, and to make sense of, contemporary discourses of democracy and the postcolonial politics of this nation-state.
Two brief, final observations before we do.
One is that there has been a revisionist tendency, in some circles, to portray “the kgotla system” as an altogether more repressive, more authoritarian institution than we and others allow. Good (1992:70; cf. Parson 1984:6f), for instance, says that “the kgotla essentially operated to facilitate social control by the leadership,” the implication being that it had less to do with the politics of public deliberation than with the sheer exercise of power by ruling cadres (cf. van Binsbergen 1995). This might have been true, some of the time, of some of the stronger, more centralized chiefly regimes – such as that of the Ngwato, the largest of all “tribal” polities in Botswana and the one usually treated as paradigmatic. But, as a general statement about the Tswana public sphere, the claim does not bear scrutiny. The documentary record shows that the kgotla was always a site of active political contestation in which, far from merely being exercised, sovereign authority had to be negotiated. And could be forfeited as well as fortified, withdrawn as well as won.
The other point is that, in the passage from the past to the postcolonial, the kgotla has remained a crucial element in the political imaginaire of Botswana. This in spite of its roots in the “village.” Or its “traditionalist” connotations. Since independence, in fact, public forums, called “freedom squares,” have been created all over the country, including in urban contexts. The resonance with an older vernacular public sphere could not be more obvious. Furthermore, as we shall see in a moment, national politicians have found themselves drawn back to the kgotla even in the course, and cause, of distinctly nonparochial political processes. In short, what we speak of here is far from a quaint anachronism, a romantic remnant of days gone by. It describes a cultural context, and a set of discursive practices, that are very much of the continuing present.
V.
Let us return, then, to postcolonial politics and discourses of democracy.
In 1965, some months before Botswana became independent, national elections were held for the first time. Here, as in many other parts of Africa, decolonization – in the formal, political sense of that term – was fairly rapid. Three years earlier, the Botswana Democratic Party (BDP) had been established under the leadership of Seretse Khama and “other bourgeois nationalists” (Good 1992:72) drawn largely from a cattle-owning elite with strong connections to the countryside. From the start, the BDP promised to relegate chiefship and “tribalism” to the peripheries of postcolonial governance. It pledged itself to the evolution of a secular liberal nation-state, European in style; to the growth of a secure capitalist economy based on a mix of agrarian and industrial development, conventionally conceived; to a politics of moderation, the rule of law, and broad principles of social justice.
From the start, too, as Picard (1987) notes, the BDP groomed itself to be a “government party.” Enjoying strong support from the colonial administration, it acquired “a monopoly of the resources and apparatus of the state” (Good 1992:72). Other parties were formed as well, some of them earlier. But they never approached the levels of organization, the material and cultural capital, or the broad-based following of the BDP. The latter was helped by the fact that its members of parliament and district councillors “frequently [had] close kin ties with the traditional aristocracy” (Colclough and McCarthy 1980:41). Although the party set out to marginalize chiefs, and to distance post-independence Botswana from its indigenous political culture/s, there is no question that Seretse’s own popular status at the grassroots was due, in part, to his royal rank –which had been dramatically underscored by imperial intervention. Heir to the Ngwato chiefship, he had famously been forced, by Her Majesty’s Government, to renounce his rights to office as a condition of return from an involuntary exile occasioned by his marriage to a white woman.
That first election, as we said above, yielded an overwhelming victory for the BDP. What was most notable about it, though, was the very high turnout: 74% of all those registered. This was in spite the fact that, in some parts of the country, voter education had been severely limited. Moreover, because distances to polling places were often large and transport was not always available, it was physically difficult for many actually to cast a ballot. Nor was the organization of the election entirely problem- free. All of which made the high rate of participation altogether remarkable. And interesting, too, in light of accusations, voiced in the media and by foreign observers in the 1980’s, that a disturbing proportion of the populace of Botswana evinced indifference to, or ignorance of, the democratic process. It is even more striking in light of what was to happen later.
What, then, did happen later?
Several things, of which four stand out. The first was a radical drop in voter turnout in subsequent elections, down, for example, to 31% in 1974. There is one conspicuous exception, however: 1984, the national ballot after Seretse Khama’s death, when his successor, Quett Masire, had to go to the country as its new president-in- waiting. And go to the country he did. Literally. He went from kgotla to kgotla in an effort to persuade people to vote, to prove his willingness to listen to their demands, and to assure them that he would govern them well (Shepherd 1984:28.) An explanation for these patterns of voter turnout? According to Holm (1987:124), “a segment of the public” thought that, “as has always been the case with a chief, there is no need to reelect the President. Thus they do not go to the polls until a new President is chosen.” He is correct to draw the parallel, although we would take it further. As incumbents of apical offices, chiefs and presidents were subject to similar ideologies of governance (cf. Charlton 1993:331): both were expected to demonstrate their acumen and accomplishments in office; neither could assume their legitimacy; each was held to account for his actions, for the wisdom of his advisors, for the performance of his regime; and each had to subject himself to evaluation – all of which Masire appears to have appreciated. But, as long as they ruled “with the people,” and delivered the fruits of good government, there was no particular need to vote for or against them; under which conditions, ironically, as Colclough and McCarthy (1980:44) conclude, “declining turnout [may] be taken as a mark of approval.” Indeed, Holm (op. cit.) implies, it is only when a new incumbent has to be designated, for reasons of death or deposition, that there is a felt need for an expression of mass public opinion. Then, too, the process runs in close parallel. In each instance, a candidate is identif ied by a ruling cadre (the majority party in the case of the president, powerful royal factions in the chiefdoms), and is presented to the polity for its consideration. Hence the high turnouts in 1965 and 1984. And the indifference on most other occasions.25 In such circumstances, procedural democracy – defined (i) by elections whose primary justification is the abstract passage of time, (ii) by an ethos of choice and change, and (iii) by mass public participation – seems a somewhat curious creature. Of which more in a moment.
In this respect, second, another statistic is noteworthy. In the 1970’s and 1980’s, it was said that only a small proportion of the populace “knew” their parliamentary representatives, except where they were major public figures. Struck by this at the time, we did a preliminary survey, asking the question of 105 people in five southern villages. Around 55% said that they had no idea of the person concerned. Another 30% could give a name, but nothing else. Just under 15% answered in the affirmative. Yet more remarkable was the fact that over a quarter offered, unsolicited, that it made little real difference: that BDP members of parliament were the advisors and councillors of the president and that he was responsible both for appointing them and for their actions. Echoes, again, of a model of governance whose genealogy stretches deep into setswana, “Tswana ways.” In point of fact, politicians have become less anonymous in recent years. Still, one part of the idea, that a leader is responsible for the personnel of his/her regime, remains firmly intact.
Third, notwithstanding low voter turn out and the relative anonymity of political representatives, election meetings held by the BDP tended to draw crowds in the countryside. Among the opposition parties, in contrast, only those visited by important personages – an ex-chief back home, a charismatic with a big following, and the like – were well attended. We sat at many with only the candidate and a few of his friends. At BDP meetings, too, local people expected the president or a “close advisor” (i.e. a cabinet minister), to present themselves. Constituency politicians, those parliamentarians whom they “did not know,” were not good enough. After all, and this is the point, these meetings were knowingly modeled on the kgotla, that space of intersection between civil society and the state, between the public sphere and the politics of incumbency. Their object was not just to discuss matters of social concern, to play at popular, consultative democracy. It was also to evaluate the performance of the president and his party. And to hold him accountable for the extent to which the BDP had met the demands of good government. In this light, it seems injudicious to conclude, as van Binsbergen (1995:25-8) does, that the appeal to “the kgotla system,” dubbed a “neotraditional facade,” is merely a cynical effort by an authoritarian “state elite” to subjugate, appropriate, and manipulate local institutions. This was not the spirit in which Masire went to the country in 1984, nor the tenor of the BDP meetings which we attended over the years. Perhaps, though, it is the trend of the present and future. But that is another story.
In both their poetics and their politics, BDP election meetings evoked earlier discourses of chiefly authority. Speakers tended to line up into blocs of pro- and antagonists – the former being local party members, the latter, a coalition of dissent – surrounded by an unaligned public. Most of them spelled out the requirements of good government, typically in formulaic terms and in the authorial name of the transcendant “we” of nationhood and/or setswana. And then they offered their appraisals, often in starkly frank, pragmatic prose, always in the first person singular. In so doing, depending on their political positioning, they either proclaimed a convergence or a divergence between ideal and reality. Supporters, in particular, told a teleological tale of improvement. They spoke of the very successful “material performance of the post- independence state” (van Binsbergen 1995:27); also, usually, of the disbursement of resources “to all parts of the country equally” and the absence of clientelism (Charlton 1993:341). Others disputed just these things. The specifics of their counter arguments were contingent on place and circumstance, but they were frequently couched in accusations that government had “forgotten them.” (A popular pun in the south played on the name of the capital, Gaborone, named for the local chiefly dynasty; BDP critics called it ga re bone, “it does not see us.”) On both sides of the debate, however, there was the tacit assumption, utopian perhaps, that the BDP could only expect to enjoy legitimacy and the cooperation of the populace to the degree that it established the quality of its governance.
This is not to say that the electoral process mimicked the workings of the kgotla, past or present. The politics of the nation-state were not those of the chiefship writ large, nor are they today. Nonetheless, they did converge in two things. One was a deep aversion to autocracy at all levels of governance; hence Khama’s insistence that to “fetter criticism” is “against…Setswana tradition.” The other was the unspoken conviction, widely distributed across the various publics of Botswana, that substantive democracy depended on the simultaneity of (i) discourses of policy, seen here, as we said, to be the product of deliberative processes, not of partisan interest; and (ii) discourses of accountability, in which the proportionate relationship between performance and power was negotiated. The outcome of that negotiation, expressed in a quantum of sovereign authority, might have been heavily influenced by offstage dealings, by the capillary workings of the state, and by the social capital mobilized by ruling elites. And it might have been perverted by the covert forms of authoritarianism of which van Binsbergen speaks. But, for now, what is significant is this: underlying all public spheres was a civic culture that specified the means of producing a certain kind of participatory politics, a politics grounded in an articulate, popular ideology of good government.
In this civic culture, it will be clear, elections were important to the degree that they opened up a space, periodically at least, for substantive democracy. On the other hand, voting – procedural democracy – was much less salient, save at moments of crisis. Which is why people in the countryside would attend protracted political meetings and then often not cast a ballot, or do so more to express their dis/approval for the governing party than to exercise choice. Thus, for example, in 1974, the Botswana National Front (BNF) candidate from Barolong, O.B. Marumolwa, voted for the BDP – against himself. After hearing the president and a cabinet minister speak at several meetings, and give account of their performance, he declared that they should remain in office. “You do not just remove a ruler,” added Marumolwa, himself of royal descent.
This brings us, fourth, to the curious character of political parties here. Recall Colclough and McCarthy’s (1980:41) comment that the BDP was “not a mass party” at all; that it barely existed between elections; that it was, more than anything else, an immanent reservoir of support centered on the president and his cabinet. Nor, for their part, have any of the minority parties been an enduringly significant presence in the public domain. Even at their most active, these parties have served less as coherent ideological alternatives to the BDP than as a critical opposition, pure and simple. Some of them have been odd ideological hybrids. The BNF, for one, grafted a “traditionalist” wing, headed by a former chief, onto a “radical” one, led by a left wing Euro-intellectual. Custom and communism partying together is hardly what Weber had in mind in his classic typification of this species of voluntary association. In fact, both the BDP and BNF seem to have behaved more like the factional blocs we encountered in kgotla. This impression is reinforced by their conduct in the national assembly (Colcough and McCarthy 1980:46):
[T]he daily business of the National Assembly is conducted in a manner closer to the best of the African one-party states than to the Westminster model. The alignment is not so much the government benches against the opposition as Ministers against the backbenchers. Sometimes, indeed, opposition members are seen to support the Government when its own backbenchers are critical. Thus the role of the National Assembly, like that of the traditional Kgotla, is to audit proposals made by those in authority: to approve them and occasionally reject them. The Ministers respect this function of the assembly.
Talk here, once more, of a one-party state, and its juxtaposition to the workings of the kgotla, brings us full circle to the problem with which we began, and to the denouement of our argument.
VI.
Put together these various points and it will be clear what the call in the 1970’s for a one-party state was all about. It was an argument, in effect, against procedural democracy. Against democracy as the mere exercise of electoral options. Against the idea that freedom may be equated with choice. Against democracy, to return to Gertla Riviero, as a small idea, the kind of European export that promises the world and delivers Kentucky Fried Chicken. Given their own conception of participatory politics, their own ideologies of sovereign authority, legitimacy, and accountability, it is obvious why so many citizens of Botswana were alienated by the Western model, at least as presented to them. And why, by threatening to confine mass public involvement to a fleeting season every five years, it opened up a chasm between the state and civil society. For some, the very fact that the BDP leadership was so keen to sustain a Euro- styled multi-party system was itself an indictment.
More positively, the agitation for one-party government – towards which, interestingly, the national assembly was then moving in its own routine procedures – was a demand for a (re)turn to substantive democracy, to a civic culture in which participatory politics would be the stuff of everyday life. And in which the ruling regime was authorized to act for the nation in proportion to its warranted performance in office. Put another way, it called for a vernacular, indigenously rooted version of the kind of liberal democracy that Euromodernity has long idealized but scarcely realized – let alone implanted successfully elsewhere, especially when other interests have intervened. In hindsight, the gesture might appear to have been utopian, quixotic even. It also dated to a particular moment in the early history of this postcolony. But it gave voice to a deeply felt critique of taken-for-granted European political practices and institutions.
That critique spoke of a specifically African alternative, one that demanded not less popular sovereignty but more, not less accountability but more, not just choice but a public culture of criticism. All of which, of course, the global north has been moving steadily away from in recent times; prescient here is Julius Nyerere’s piquant comment, made already in the 1960’s, to the effect that the United States has “only one political party, but…[has] created two versions of [it].”26 Euro-American heads of state tend these days to act with ever greater impunity, to claim ever wider executive authority, and to promise as little government as possible. Concomitantly, large numbers of their citizens appear willing to forego freedoms, sovereignty, and the rule of law in the name of security and material well-being; vide the Patriot Act in the USA and the introduction of detention without trial in the UK, both post-9/11 measures that recalled the days of high apartheid in South Africa. Except in moments of rupture, moreover, levels of political involvement in the north seem steadily to wane, amidst accusations of epidemic apathy. In some European countries – Spain, Portugal, and Sweden being notable cases – an even smaller proportion of voters are currently able to name electoral candidates than was the case in Botswana in the first years of its independence (Norris 2004:230-48).27 As citizens of that nation-state sought ways to move from procedural toward substantive politics, so the West seems intent to move in the opposite direction.
In September 2009, a public intellectual and journalist in the USA, well known for his centrist political views, could quite plausibly title a widely syndicated essay on contemporary America, “One-Party Democracy.” Echoes of Nyerere, several decades on.28
The process that we have described here, we reiterate, was firmly located in the social realities of Botswana at the time: in its comparative ethnic homogeneity, its small size, its proximity to a particular historical past, all of which made the dream of a demos founded on popular sovereignty and direct state accountability appear eminently viable. These realities do not obtain everywhere. To the contrary: Botswana was, and is, relatively unique. And yet the vernacular political forms found there bear strong similarities to others in Africa (cf. Chabal 1986), some of them clearly visible, some submerged, some violently suppressed. Which raises a familiar conundrum, if in unfamiliar terms: Why it is that, for the most part, “democracy,” however it may be defined, is so fragile across the continent? What is it that intervenes between the conditions of its possibility, which are patently present, and its practical realization? How is it that the possible is rendered, if not quite impossible, then so difficult to accomplish? Why, where “democracy” may be said to prevail in the nation-states of the global south, does it seem more procedural than substantive, more “thin” than “thick”? Could it be that Euro-America’s contemporary move in the same direction, toward a “thinned out” version of representative government, provides a clue? That Africa has merely seen the emptying out of the large idea, its reduction to a small one, before the global north? That, in this regard too, the latter is evolving toward the former? And for the same reason, namely, that politics itself is escaping the formal public sphere and the institutions of state more and more as it migrates elsewhere. Could the de- democratization of north and south simply be a devolutionary counterpoint coming to us everywhere as part of the neoliberal age — an age in which, Archbishop Ndungane of Cape Town recently argued,29 citizens everywhere are valued purely as “voter fodder,” in which “good government, transparency, accountability, integrity and honesty” are known largely by their absence? If so, does it not demand that we address this counterpoint in taking on the Big Question of Theory, ca. 2010: Wherein lies the future of politics and the public sphere, sui generis, as the new century unfolds? Is it, as we have begun to suggest in previous chapters, in new social and religious movements and other forms of mass action, in politics of life, their strident mobilization of “the street,” their ever more assertive resort to lawfare, their deployment of the internet, and all the other means of experimental insurgency that have emerged so powerfully in the south and appear to be migrating northward?
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Foreward: Everyday State and Democracy in Africa
Everyday State and Democracy in Africa: Ethnographic Encounters, notable for both its timeliness and breadth of vision, mobilizes the distinctive, decentering perspectives of ethnography to capture the living practices, the everyday vernaculars, of the state and democracy in contemporary Africa. It exemplifies the turn in African studies—perhaps, more accurately, return—to treating these phenomena, in the first instance, as ordinary activities of world-making rather than as formal institutions or enshrined sovereignties; although, to be sure, those ordinary activities animate the manifest architectures of governance, the concrete abstractions, that bear down on the human beings who create and inhabit them.
The volume finds uncanny resonance in what, on the face of it, is a starkly different take on the enigmas of African politics today, politics at once mundane, material, mythic: William Kentridge’s haunting Shadow Procession (1999) and its sequel, More Sweetly Play the Dance (2015). These animated films depict a recurring progression of moving images, the relentless march of history across the African continent—embodied here in anonymous human forms tramping en masse across the dystopic landscape of Johannesburg, amid the detritus of abandoned mines, industrial ventures, im/possible futures (Maltz-Leca 2018, 178). Some figures stumble or limp on prosthetic limbs. Some drag their possessions or tote the master’s burden. Some wear robes, bearing aloft palm fronds. Others march in coordinated defiance, striving, it seems, to interrupt the inexorable flow. A jubilant female soldier, up high on a platform, pans the horizon with an oversized gun as an associate waves a mammoth flag. A third holds aloft what looks like an iron cage in which he appears entrapped. Max Weber’s modernity on the move— economy, society, state, democracy?—going who-knows-where. Then a giant megaphone strides by on legs of human scale, as if broadcasting in the “language of stateness” (Hansen and Stepputat 2001, 5).
These visual metaphors trace the predatory, performative, self-inflating logics of power, the ostensibly immaculate authority of ruling hegemonies; what Kentridge, artfully, calls “concepts on legs.”1 But they also make poignantly plain that it is ordinary walkers—and how better to capture the distinctive, self-mobilizing quality of the human?—who, in their joy, inspiration, or vengeance, breathe life into the larger visions and vehicles, the ways and means, of political society. We have no idea where the interminable stream, a regiment of load-bearing walkers, comes from or where it is headed. But it presses ever onward, flowing over barriers and around obstacles, thus to trouble the integrity and fixity of established forms (Fischer 2018). All this renders manifest a democracy in, and of, practice: it enacts, for whoever may be watching or listening, the endless mystery of what it takes to make and unmake a conscience collective, to produce society, to conjure into being that other fetish-on-the-hoof, the state.
William Kentridge’s relentless walkers reiterate what he terms the “fugitive nature of anything you might be tempted to think of as an essence.”2 All social forms, in sum, are artifacts, structures of longer or shorter duration, constructed by people on the move, migrants of one sort or another, as they traipse across time and space. This, he insists, is a general truth that is less escapable in Africa than elsewhere; in places, that is, where normative fictions appear more sustainable, more resolutely “factual.”3 Similarly, we suggest, with ethnographically grounded social analysis. The point of the ethnographic gaze, not least when it is directed toward settled concepts like democracy and the state, is to look behind surface forms, elective affinities, and narrated certainties in real time, on the ground. By these means may everyday social and cultural practices be made to reveal “how realities become real, how essences become essential, how materialities materialize.” And how they persist, or melt into air (Comaroff and Comaroff 1992, 20).
The turn to the everyday, the handmade, the unfinished, the transient might seem especially apposite to the experience of our precarious, deregulated times; times in which performativity, impermanence, self-making, and “responsibilization” are leitmotifs of public discourse. But it also speaks to a more enduring truth about the variable, evanescent life span ofall social forms and conventions, past and present. And to their rootedness, however stable and structured they may appear, in the practical activity of sentient agents, existing in labile symbiosis with wider human and nonhuman worlds. While early functionalist anthropologists might have fashioned timeless, ideal-typical models of “traditional” African societies, these were self-consciously systematized renderings of colonized communities whose internal political arrangements were no less under constant construction, no less pragmatically constituted, than those of liberal-modernist, putatively democratic postcolonies; after all, over the centuries, Africa witnessed the birth, rise, fall, and demise of precolonial states, including empires and kingdoms.
Of course, Africanist political anthropology has, from the first, challenged many of the Euro-normative axioms of political science—and done so in a manner directly relevant to the perspectives and objectives of the present volume. Recall that, in his preface to African Political Systems, Radcliffe-Brown (1940, xiii, xxiii) famously asserted that the empirical observation of “simpler societies” could not be accommodated by the received paradigms of Western political philosophers or economists. Scholars of comparative institutions, he observed, were wont to depict the state as “an entity over and above the human individuals who make up a society,” attributing to it “something called ‘sovereignty,’ and ‘will,’” But states do not “exist in the phenomenal world” in this form. What do exist are a “collection of [individuals] . . . connected by a complex system of relations,” who together seek to control and regulate the use of brute force.
Radcliffe-Brown, it scarcely needs saying, was proudly structural-functionalist. Yet he was quite nuanced in his denunciation of naked positivism: without “new and fruitful ideas,” he wrote, “method in itself gives birth to nothing” (1940, xiii), a point well taken in the era of big data and neo-empiricism. In his insistence on deflating the phantasmic supremacy of the state as a “fiction” obscuring the actually existing substance of political life, he anticipated one of the genealogies to which this collection is heir: a rich seam of grounded theoretical writing in anthropology and beyond that has shown, in fastidious detail, how dispersed practices of governance and sovereignty generate the effects of the state as a reified, hegemonic form of “politically organized subjection” (Abrams 1988, 63; see also Sharma and Gupta 2006). Also, how rites of conviviality, consumption, even terror crank the handle that inflates images of stateness (Mbembe 1992)—much like the magic through which ritual and mimesis generate “society” as something sui generis, something metaphysical (Foucault 1991; Taussig 1997; Hansen and Stepputat 2005; Mazzarella 2017).
But the charmed life of reified abstractions like “the” state or democracy—and the aspirations they inspire—are never above the socio-material forces of history. However much energy is given to the work of their everyday production, they remain vulnerable to discrepancies between the vision they articulate and the realities of life-as-lived: between, on one hand, the idyll of equality, rights, inclusion, security, well-being—the elemental components, these, of consociality—and, on the other, the disruption, disempowerment, immiseration, and necropolitics that render tenuous the legitimacy of their claim to be anything other than the self- serving rhetoric of plutocratic elites (Ake 2000, 7). The slippage between promise and realization has been all too evident since the end of the Cold War, a period, as we all know well, that has seen dramatic shifts in the global political-economic order; specifically, in the triangulation of state, democracy, and market, exacerbated by the planetary consolidation of financially founded corporate power. The implications of these transformations have been particularly acute in Africa. The impact here of liberalization, deregulation, and the outsourcing of the operations of state—ostensibly to decentralize authoritarian rule and to free economic enterprise from predatory accumulation—have opened up new modalities of “private indirect government” (Mbembe 1999), rogue accumulation, and the expropriation by capital of communal assets (Peters 2018). All of which has driven ever larger numbers of unwaged people into what Kentridge has called the recurring “procession of the dispossessed” (Maltz-Leca 2018, 176).
Again, that Shadow Procession. Again, More Sweetly Play the Dance—an allusion to Paul Celan’s “Todesfuge” (“Death Fugue”), a poem from 1940s Germany—which speaks of “a way of living through violence and a way of dying by it.”4 The questions raised by the current moment, questions arising out of the rearticulation of state, democracy, and market, questions about whether the procession leads to new ways of living or hitherto unimaginable ways of dying, are these: With the state itself becoming ever more the institutional instrumentation of the market, ever more “captured” by capital, ever less bound by any sort of social contract, wherein lies the place of a politics of ordinary life? How, under these conditions, might everyday practices engage in making a democratic politics, and, even more, sustainable sociality? What sorts of statements might they, do they, make about the predicament of the present, a present in which the state and liberal-modernist democracy, far from having entered a new symbiosis at fin de siècle, may be caught up in their own danse macabre, a negative dialectic? Given that African Political Systems, the founding text of political anthropology, began by problematizing the state and the fictions hidden by its reification—given, also, that several studies contained in that volume addressed the richness of indigenous democratic practices—what does revisiting the nature of both, of both the state and democracy, eighty years on tell us about them? And about the kinds of quotidian activity that seek to address them, animate them, live them in the here- and-now? This is the clutch of questions toward which Everyday State and Democracy in Africa: Ethnographic Encounters leads us. It is an intellectual procession out of the shadows, less a danse macabre than a lively scholarly tournament of ideas, ethnographically choreographed, about the present and future of political life in Africa, and in the world in which it is situated.
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The Wealth of Ethno-nations
The significance of ethnicity – of ethnicity understood as a foundational basis for forging selfhood and collective identity, feelings of primal attachment and shared affect, political claims to rights and the protection of interests, even for national belonging – has grown visibly over the past few decades. Needless to say, the phenomenon itself is hardly new.1 As a slippery, polyvalent concept of collective being, it had already troubled Max Weber (1968, 387ff.) a century ago – although, as a common noun, it only appeared in Webster’s Third New International Dictionary in 1961 and entered the anthropological lexicon relatively recently (Surak 2010, 152; Comaroff and Comaroff 2011, 68-72). What has been especially striking of late, however, has been its explosive entry into the market place. Of course, the merchandising of cultural difference – of the emblems, effects, capacities, and embodiments of “otherness” – dates back deep into to the mists of time. But the commercialization of culture and the corporatization of identity, the two constitutive elements of what has come to be referred to as “ethnicity, inc.,” have intensified greatly across the late twentieth- and early twenty-first century with the triumph of the maret as the ur-ideological nexus of world-making. Nor is it just that such things as heritage tourism, the sale of vernacular musics and art, or the financialization of the exotic have expanded rapidly in scale. It is that ethnic identity itself has been repurposed, taking on more objectified, commodified form. In so doing, it has animated novel species of value, claims to sovereignty, territory, and property, kinds of sociality and sensibility, and claims to distinctive skills.
More than a decade ago, in Ethnicity, Inc. (2009), we explored the impact of these transformations on peoples and populations across the globe: on the sense of personhood, sociality, ownership, and belonging they conjured into existence, on the emotive energies they engendered, and on the conscience collective they shaped. We tried, in other words, to plumb the impact of the commodification of difference in terms that went well beyond reducing ethnicity, inc. to the rise of global neoliberalism: terms that addressed the reifying, rationalizing effects of the commerce in things, qualities, and people – and, simultaneously, the slippages, spillages, and mutations spawned by that commerce. In short, we argued that the commodification of ethnic and national identity appeared to be generating new social and productive relations, revitalized affiliations, refigured aspirations, all of them with consequences yet to be fully determined. Nor is this occurring in a vacuum: it is part and parcel of an epoch in which the very essence of personal and political subjectivity, of economy and society and culture, of nation and state, has been under radical reconstruction; an epoch, also, in which the growing salience of identity is manifesting itself in the changing nature of labor, in the transnational migration of ethnically-marked workers in pursuit of livelihoods, and in the emergence of new, culturally-assertive diasporic networks and communities.
The commodification of identity and, in particular, the imbrication of ethnic enterprise in the changing global order raised a number of critical questions. Would, could, the identity business deliver on the empowerment it appeared to promise, especially where received forms of livelihood, local work, and security were under threat? And, if it did, for whom? How sustainable were the relations of production, distribution, investment, and ownership it conjured into existence? When and where did that business fail to take root or flourish. At stake, too, were the sorts of ambitions authorized by identity-as-business – and how they might relate to other kinds of ethno- politics, including those inflamed by violence. Even more pressing was the question of whether ethnicity, inc. was a passing phenomenon at this particular historical conjuncture, or part of an enduring shift in the economic, judicial, expressive, and existential nature of cultural identity. And, equally relevant here, a related matter. To what extent has ethnicity, inc. masked another side, a dark underside, of identity-in-the- market: the devaluation and discounting of ethnically marked labor, especially that of unskilled migrant workers – in response to demand in the extractive, agri- and service industries – with their own affective and material investments in the identity economy?
These questions pose another one, one that remains significant. Does the stress on the economics of ethnicity underplay its continuing political significance? After all, is it not the case that any assertion of ethnic self-determination, not to mention the incorporation of ethnic groups,2 takes shape within the overarching sovereignty of the nation-state and its legal Lebensraum (Surak 2010, 156-7)?3 Or, indeed, that any claim to recognition made in the name of identity is always, in the first instance, a political act? This, to be sure, echoes a core assumption of much anthropological and sociological theory-work on ethnicity; also the practical consciousness of a great deal of activism. But the framing of the question in these terms – which, in the spirit of liberal orthodoxy, treats the political and the economic as discrete institutional domains – misconstrues the very essence of ethnicity, inc.: that, in the new order of things, the political, the economic, the social, and the cultural dissolve into each other, mediated by the juridical, itself the frame of reference that validates economic rights and political claims. Put another way, even when the assertion of difference is voiced purely as a matter of politics, even when it disavows the economic, it always carries material, moral, affective, and jural entanglements along with it, whether or not they are made audible or visible.
In the age of deregulation, in sum, when capital subdues labor and statecraft is largely shaped by the demands of the market, it is impossible any longer to treat “the political” as a discrete domain unto itself. The identity economy, we shall argue, is at once a political economy, a moral economy, a cultural economy, an affective economy. What is more, nation-states, themselves ever more corporate in form and function, have been drawn deeper and deeper into that economy. Many of them now brand themselves, actively market their intellectual property and creative capacities, celebrate an essential ethno-national character, and assert their putative cultural homogeneity against difference. In the upshot – even when they are constituted, ideologically, as civic, liberal democracies – nations have come increasingly to resemble ethnic groups writ large, especially those ethnic groups that have incorporated themselves, commodified their cultures and human capital, and entered assertively into the identity business.
But we are running ahead of ourselves.
The Enduring, the Emergent, and the Unforeseen
Far from being a passing phenomenon, a conjuncture purely of the short-run, corporate identity has continued to manifest itself widely among peoples marked by their difference. All available evidence affirms the fact that populations that self-define as bioculturally distinctive have increasingly come to regard themselves as rights- bearing, asset-holding entities, their material and immaterial cultural products resources by law in the same way as is true of any limited liability company (Meiu, Comaroff, and Comaroff 2020). In the age of mass production and planetary circulation, moreover, commodities locally produced, and authenticated under the sign of indigeneity, tend to acquire added value – and, as they are interpolated into the economic mainstream, sometimes serve to revitalize struggling communities and defunct industrial margins (Colloredo-Mansfield 2011).
Some culturally assertive, well-established ethno-corporations have continued to grow into major businesses, ever more firmly situated in the global economy; vide the Seminole Tribe of Florida, Inc. (STOFINC.com), whose income in 2019 was $853.84m,4 whose asset value is estimated to have risen to $12bn, whose brands now cover a wide range of industries, and whose holdings currently pay an annual dividend of $128,000 to every man, woman, and child in the Seminole Nation.5 Nor, it appears, are they the biggest or fastest growing Native American business in the USA. That honor, it is said, belongs to the Shakopee Mdewakanton Sioux of Minnesota; their entertainment operations and diversified holdings are reported to yield a yearly distribution of approximately $1m to every member of the four hundred and eighty strong community.6 In South Africa, famously, the Royal Bafokeng Nation – or Bafokeng, Inc. (e.g. Cook 2011; Kriel 2010), the object of a fair bit of anthropological attention – has expanded its financial and business interests, as have other ethnic mega-firms all across the world. And between them and those that struggle to eke out a sparse living through selling culture, are any number caught somewhere in the middle, striving to incorporate successfully and command a niche in the existential business of marketing products and skills under the sign of their identity.
At the same time, a number of fine-grained ethnographies have begun to address the inverse situation: that in which corporate ethnicity fails to emerge where it might be expected to fluoresce. Such in the case, for instance, in Australia (Darian- Smith 2020); its government has largely crushed the autonomous efforts of Aboriginal and Torres Strait Island peoples to trade their internationally known, highly valued arts – itself part of what many see to be an oppressive “cultural backlash against minority peoples” – by subsuming them into national tourist industry (ibid., 241-2). This points to the significance of the state in the process of ethno-incorporation. Australia is not alone in discouraging indigenous populations – by means coercive or constitutional or managerial, for reasons stated or unstated – from entering into the moral and material economy of the market on their own account. By contrast, others have actively encouraged ethnic enterprise and even incorporation – like the USA, where the Indian Reorganization Act (1934) and Alaska Native Claims Settlement Act (1971) made “Recognized Tribes” into legally-founded corporations,7 although many have ended up in brute poverty. For identity to be minimally viable, and to become the stuff of enterprise, some validation of a legally-recognized right to difference must exist in the wider political context. Or be assertively claimed – all the more so since, otherwise, it risks being devalued, racialized, discounted.
But it is not just state action that may intervene in processes of incorporation and the commodification of identity. There are also cases of endogenous refusal, not least when ethno-populations mistrust the market, believing that alienating their cultural products, their labor, or their knowledge, may lead to alienating themselves from their identity and its core values. Hence the long-time unwillingness of the Navajo and Hopi to join the Native American world of “reservation capitalism,” which only dissipated in the face of deep economic crisis.8 There are contexts, as well, in which the very idea of incorporation or the commodification of culture – indeed, even the assertion of ethnicity – provokes frank ambivalence. This is true of Roma, who are scattered all across (especially Eastern) Europe. A significant proportion of their number appear to doubt whether, in fact, they have customs or an identity in common; some actually hide that identity for fear of evoking a long history of stigmatization. Or worse. This is in spite of strong encouragement, coming from UNESCO, the Council of Europe, and sundry other protagonists, for them to “reclaim” their intangible heritage in the form of language and culture; also in spite of efforts by the activist Romani Movement to assert not just a collective identity, but “non-territorial nation” status (see e.g. Petrova 2003; Covrig 2004).9 And so we have, today, such entities as the Romani Cultural and Arts Company (http://www.romaniarts.co.uk/), registered in 2009, but as a non-profit, itself an ambivalent entry into the world of ethnic incorporation – a half way house, of sorts, on the road to ethnicity, inc.
It goes without saying that some populations evince a simple lack of inclination – rather than outright refusal or indecision – to incorporate themselves and/or market their cultures. Moreover, ethno-business, at base, requires something to sell, something that others can be persuaded to buy. Many ethnic groups simply do not have anything much to merchandise. The ecology of cultural production excludes them from the wherewithal to engage in the identity business, except perhaps from their availability as relatively unskilled, even abject, labor. Where they do engage, however, and do so actively, the marketing of culture-as-commodity, its objectification and enclosure, is seldom free of argument. More often than not, it sparks bitter dispute and invariably requires careful choreography to disambiguate the messages it conveys. This is a point persuasively made by Tatiana Chudakova (2020) in respect of the contested effort to market Buddhist merit in Buryatia, eastern Siberia, and by Finola Kerrigan, Jyotsna Shivanandan, and Anne-Marie Hede (2012) on the ongoing struggle of the Incredible India Campaign to brand the kaleidoscopic, volatile, hybridizing cultural commonweal of the world’s largest democracy. It is also evident in Andrew Graan’s (2013) analysis of the fractious local response to efforts by Macedonia’s rulers to refigure Skopje as a historic European capital.
These accounts illuminate some of the complexities involved in ethno- commodification: in the symbolic and material labor invested in making and retailing the tangible stuff of difference, thus to transform identity into capital. They also underscore the fact that the more power it packs, the more the process of incorporation is likely to become the object of argument. And the fact that, when it does, it brings into sharp focus latent ambivalences over the financialization of culture itself. This is not in the least surprising. For those who see themselves as sharing it, “a” culture, duly reified, has transcendent value. It is taken to be above the market, beyond price, vested with existential, timeless worth. And yet culture, sui generis, has never been entirely outside of the market or beyond price. As a form of monopoly capital, moreover, it promises to yield recognition, rights, royalties, and returns to those who “own” it. But only if and when it is rendered into – its relative worth determined by – a currency of universal valuation. Monetized, that is. And sold.
Rudi Colloredo-Mansfield (2011) has sought to cast further light on the kinds of activity on which ethno-commodification depends. Bringing cultural objects to the market and securing a sustainable niche for them, he shows, rides on, among other things, the intensification of local production, the mastery of new technologies and expertise, and mobilizing external sources of investment and merchandising. The viability of ethno-commerce, he adds, is often threatened from within by efforts to privatize shared vernacular knowledge, skills, or hereditary status – and from outside by those who seek to profit from that commerce by investing in it on exploitative terms. Conversely, the intellectual property law used by individuals or sub-groups to appropriate (i.e., “enclose”) shared cultural practices and possessions can also be deployed in the name of the ethno-commons to protect joint heritage from its privatization.
Colloredo-Mansfield (2011, 53) makes another important claim: that, rather than being regarded as discrete or opposed spheres, commerce and the commons frequently “grow…up together.” Like the gift and the commodity, we would add, ground zero of economic anthropology. The very idea of the commons in its contemporary sense, he suggests, is a consequence of market development, not a vestige of precapitalist relations. Hence the conviction of many resource activists that, if the business success of ethnopreneurs can be sustained, it would enhance their power, on behalf of the collective good, to limit the potential damage wrought by commodification, especially at the hands of outsiders. Not coincidentally, it is primarily against the rapacious tendencies of global capital that indigenous movements have grown up all over to champion stewardship of the commons: many local communities have taken a strong stand against the commercial erosion of their territories and, with it, the basis of a secure local livelihood. Witness, in this connection, the quest of the population of Haida Gwaii to preserve the custody of their terrain in British Columbia, Canada (Weiss 2018). Or the eight-year-long battle of Saami (also rendered Sami or Sámi) reindeer- herding cooperatives in northern Finland to retain control of their historic grazing lands (Sanders 2015).
This strange symbiosis of market and ethno-commons is evident, too, in contemporary development discourse. For some time now, and increasingly, marketing strategists have stressed the competitive advantage of rooting translocal production, even of mainstream commodities in locally grounded sites, as Apple, Inc. has done in Cupertino, California, for instance. This is said to confer on them a distinctive “geographical indication,” or GI, a tag recognized by the World Intellectual Property Organization (WIPO) to denote “the possess[ion] of qualities or a reputation…due to [their] origin.”10 In enhancing product identity, “geographical indication” is thought, in prospect at least, to invigorate the local cultural terroir and its generativity (Colloredo- Mansfield 2011, 51) – as though it were ethnicized. But not always. In practice, resort to GI may be, and often is, patently tenuous. Michele Fontefrancesco (2012), for example, notes that the “crafting of locality” in Valenza, Italy – where distinctive jewelry is manufactured in ostensibly traditional fashion – is belied by the rigid enforcement of techno-scientific norms from outside. In the age of finance capital and deregulation, the narrative of the commons and commonality is often just that: a narrative that, with ever greater intensity, romances vernacular authenticity, productivity, creativity, and togetherness while still being commandeered by those who control the means of manufacture and marketing. Meanwhile, the policies of more traditional development agencies, those aimed at populations on the margins of established economies, display a newfound emphasis on the capacity of inalienable heritage to generate alienable value. In the upshot, they have taken to urging people/s marked by their difference to regard alterity itself as a species of unlimited monopoly capital, an “abundant,” profitable source of wealth waiting to be harvested (see Hirsch 2020).
The very intangibility of ethno-cultural heritage enables and enriches the rhetoric of value without limit, of the conjuring of money from nothing (cf. James 2015). To the degree that it does, investors and developers also have continued to push financialization, encouraging competitive ethnoprise and the recognition of indigeneity as a site of abstract investment capital (Nakassis 2013, 118), however uncertain it may be to yield returns of any magnitude. All too often, the discourse of natural abundance reverberates cynically, often alchemically, in marginal environments, environments already stripped of other assets or employment opportunities. In such places, as noted in Ethnicity, Inc. (2009, 41-42), the concept of “human capital” can take on ever more unnerving concreteness. Not only their culture or their natural habitat, but the very bodies of ethnic subjects increasingly become the source of exploitable – and for venture capital from outside, sometimes highly profitable – value in the form of branded raw material: for genomic and pharmaceutical research (Abu El-Haj 2012; Benjamin 2015; Petryna 2009), for “natural” prowess in sports,11 for innate musicality (Copeland n.d.), military force (May 2020), and exotic sexuality (Meiu 2017; 2020), or for other aptitudes and skills, including taxing physical labor.
It seems clear, then, that, over the past several decades, ethnicity, inc., has been on the rise in many places, some of them unexpected. Such is the story of the Griqua, a marginal population in the South African interior (see Schweitzer 2015), who, at one point in their history, were said scarcely to exist and who have based their “reinvention of indigeneity…[and] the commodification of [their] ethnic history and culture” in a struggle for land rights (Zips 2015). Or, half way across the world, in Tibet, where, Martin Saxer (2013, 201) tells us, being Tibetan “serves as a commodity or asset . . . [as] actors engage, willingly or not, in the economy of Tibetanness.” Some mass media have picked up on the global story: the Vancouver Sun, for one, published a report in early 2018 under the title “The Rapid Growth of Ethnic Economies.” These economies, it said, had increased dramatically in both geographical scatter and visible incidence over the previous few years.12 We could go on ad infinitum: the phenomenon, patently, has entered the realm of the new normal.
This is not to deny, as we have already made plain, that the spread of ethnicity, inc., founded conjointly on the commodification of culture and the incorporation of difference, has been very uneven, that it has sometimes been flatly repudiated, iconoclastically redeployed, or paid no heed. Moreover, it has had positive effects for some and steep downsides for many others, typically along pre-existing lines of inequality; worst yet, it has reaped brute exploitation where marginalized populations have nothing to sell but their ethnically-branded labor power in a market in which the commodification of difference meets the logic of racial capitalism (Maldonado 2009). But at base, there is no question that ethnicity, inc. – as a constructed sociological, political-economic, affective, and ethical reality – has sunk deep roots and, however haphazardly, is spreading. Nor only spreading. It’s framing logic is also extending itself further and further into the heartland of collective conscious and material life. Just as it is radiating out horizontally across the geoscapes of the planet, so is it upscaling vertically, to more embracing forms of being in the world – including nationality, which itself appears to be becoming ever more ethnicized. And in both its horizontal and its vertical extensions, identity, inc. is interpolating itself deeper and deeper into the contours of the labile, constantly mutating global economy. In fact, the strident efforts by marketers everywhere to invest commodities, producers, and brands with a distinctive essence, to particularize, exoticize, and root them in a given terroir, underlines a core feature of the identity economy: the more that culture is made marketable, the more the commodity itself is rendered cultural, thus to resonate with the desires of identity-seeking consumers. Commodification is, indeed, a queer process
Ethno-Economics: Scaling out, Scaling up
Perhaps the most immediate expansion of the reach of ethnicity, inc., is to be found in its original locus classicus: ethno-communities in postcolonial states and former settler colonies, emergent “nationalities” in postsocialist societies, and culturally marked minorities in (more or less) liberal democratic polities. Here, where they are positioned to do so, ethnic corporations tend to make claims for political and legal recognition as they widen their horizons in pursuit of business opportunity, some of it an intensification of older kinds of commerce, some of it new: in, among other things, heritage, eco-, and thanatourism (“dark tourism,” e.g. Hartmann 2014; Light 2017);13 in enclaved enterprises such as gambling and licensed big-game hunting (e.g. Cattelino 2008; Yatsuka 2018); in mining, forestry, transport, and communication (Comaroff and Comaroff 2009); in the marketing of indigenous knowledge, arts and crafts, ritual performances, music and vernacular theater (ibid.), even in “living museums” that offer menus from which visitors may purchase culture at “fixed prices” (Zips 2018, 22).
In Africa, moreover, there is now wide acknowledgment of the “rebirth” of the “kingdom of custom,” the sovereign terrain of indigenous rulers, a number of whom – like the King of the Royal Bafokeng Nation (above, p.00) – have emerged as powerful corporate figures, even CEOs (Comaroff and Comaroff 2018). The liberalizing thrust of structural adjustment policies, under the Washington Consensus, played a significant role in this turn of events. It actively encouraged the devolution of aid and investment away from national capitals toward so-called “local communities,” thereby (re)legitimizing their rulers as their sovereign representatives – with fiduciary jurisdiction over their often considerable material and cultural interests (Comaroff and Comaroffibid.; Geschiere 2018). It is no wonder that many of these rulers have become skilled dealers in ethnic patrimony, willing real estate and labor brokers with mining companies, and adept venture capitalists on their own account (e.g. Coyle 2018; J. Smith 2018). Or that, emboldened by a mix of authority at once corporate and customary, some have taken to challenging the sovereignty of the state (e.g. Buthelezi and Skosana 2018). These cases illuminate, yet again, the entanglement of politics and economy at work in ethnicity, inc,: how it may potentiate unprecedented inflows of value and, in so doing, reconfigure “traditional” modes of empowerment – while opening the door to new, or repurposed, vectors of inequity, exclusion, even despotism (Darian- Smith, 2020).
Outscaling: From the Country to the City
As it has continued to move beyond its “traditional” terrain at a quickening rate, identity- based enterprise has become ever more caught up in the force-fields of mainstream regional and national economies. Where the commodification of culture takes shape at the interface with state-level institutions – and the local meets its exteriors – it often gives rise to remastered categories of subjectivity and belonging.
Take two examples.
One concerns a process of emerging ethnopreneurial citizenship in the tourist industry of mainland China. In a village in the southwest, reports Mengqi Wang (2012), people who identify as Buyi (or Boutei) have responded to government development initiatives by establishing a museum that has turned their everyday household goods into protected cultural artifacts. There is nothing new in this, but, as Wang shows, the attempt to make the village itself into a timeless open-air diorama of traditional culture has been undermined by the very process of museumization. For the largely script- based rendering of Buyi life as ossified essence to be consumed by outsiders, itself an act of “internal orientalism,” has thrust their micro-universe into the currents of national history. And economy. In the upshot, the villagers have begun to live these scripts both in their daily interactions and in their dealings with the state, enabling them to become energetic agents of their own commercial enterprise – thereby proving, too, that “they needed to be traditional first…if they want to be modern and ‘developed’” (ibid, 452). In the Age of Ethno-commerce, like so many others elsewhere, they find themselves pushed to be both at once to qualify for recognition and its returns. Thus does locality extends itself outward in time and space. Of course, “the local” can only be recognized as such, and take on meaning, in relation to other localities, other geographies, beyond itself; it is never given, never simply “there,” always produced (Appadurai 1995).
The other example dates back a decade or so to Bogotá, Colombia. At the time, the local Asociación de Cabildos Indigenas, an organization of urban ethnic groupings, was trying to form a coalition of Kichwa, Ambika-Pijao, and Muiscas; these ethnic communities are not legally recognized as such under the Colombian constitution because they lack their own territories. Their objective? As Ati Quigua, a well-known activist leader, explained to anthropologist Diana Bocarejo (2007; 2015),14 they wished to build an “indigenous shopping mall” in order to “generate resources, income and sustainable projects.” But “what would an indigenous mall actually look like?,” asked Ms. Bocarejo, given that the plan was to have the mall also house all the usual major stores in a somewhat conventional, high-end retail palace. To “symbolize indigeneity,” replied Ms. Quigua. But there was more to it. As a Kichwa notable added, the point was to “have a…space where we can display our cosmology…[I]t will narrate the history of the place, there will be small plazas where we will do, as they say in North America, our pow wow, what we call a minga’,” a vernacular term that refers to collective ceremonial work. There would also be theaters in which to “perform our dances, our rituals…where people,” not least tourists, ”can be with us.” Where better for commodified custom and custom-made commodities to converge, and to infuse each other, than an urban shopping mall in the regional and national capital? Where better “to anchor and fix modern indigeneity”? (Bocarejo ibid.)
As far-flung as these two cases are, they exemplify processes of identity management found increasingly across the planet: processes of scaling outward upward, that is, in which the material assertion of collective being and the commodification of culture transcend the local, seeking to realize themselves in worlds beyond their own visible horizons. When this happens, when ethno-incorporation takes root, expands its reach, and asserts itself, it may challenge state sovereignty and national belonging, not least by (re)fashioning and claiming the primacy of bioculturally based citizenship. And styling themselves as “nations” in their own right: hence the Seminole Nation, the Great Sioux Nation, the Royal Bafokeng Nation, the Griqua Nation, to mention just a few. Of this, more in a moment.
The interpolation of ethnic subjectivity into the conscience collective of the larger body politic, and its materialization in regional, national, and global economies, has also become a rapidly growing concern of the mass-marketing industry; palpably more so than it was in the early years after the millennium. The emerging practices of this industry are revealed in a burgeoning literature on ethnicity and advertising. Shalini Shankar’s (2012; 2015) studies of merchandising to Asian Americans in the US, for instance, suggest that mainstream copywriters – not themselves Asian American – engage in a complex set of identitarian marketing strategies. They aim to fashion common brand identities in ways that reconcile received stereotypes of a homogenous Asian identity with the internal diversity of the population categorized as Asian- American, thus to embrace “their” difference in the market at large. The overriding aim of their messaging is to transform this population into targeted consumers for their products; this by way of a process of “racial naturalization” that makes them visible as fully-fledged citizens on the endemically-plural but putatively inclusive US cultural landscape (Shankar 2015, 15).
As minority populations come to constitute lucrative target markets in their own right, ethnic publicists, as distinct from mainstream marketeers, seek to sell their cultural products back to those populations as much as to others. Arlene Dávila ([2001] 2012), one of the first scholars to explore ethnicity inc. in North America, wrote of the ambiguous implications of this endeavor in Latinos, Inc., which explores the multibillion- dollar Hispanic advertising industry in the US. Insider efforts to harness the potential of the Latin American “nation within a nation” (ibid., 4) and to brand its diversity, she notes, have turned out to be only a little less reductive, homogenizing, and exoticizing than the exertions of mainstream marketers – thereby abetting the tendency of the latter to render the Latino population marginal to the larger (i.e., white) consumer public. Not surprisingly perhaps, the reception by Hispanic Americans of these vernacular marketing strategies has been deeply ambivalent. They have provoked estrangement, anger, bemusement – and vigorous debate not merely about the politics of Latino identity, but also about the perverse pleasures of consumer recognition. Like other instruments of merchandising, advertising seeks to mobilize the creativity of market forces as an abstract form of capital, one that has the capacity, in and of itself, to generate value. As such, it has emerged as both a means and an object of collective action. Not surprisingly, then, the argument of images within Latino marketing has become complicated, ironic, and ever more sophisticated as widening cultural and class diversity among Hispanics resists stereotypy or encompassment. And as “Hispanic business,” like “Asian American” business, becomes more and more entangled with the wider US and the transnational economy.
Again, much the same may be said of the outscaling effects of ethno-marketing on other culturally-defined populations, east and west, north and south.
Upscaling: From Ethno- toward Nationality, Inc.
Talk of the Hispanic “nation within a nation” points, in turn, to the upscaling of the identity economy; specifically, to Nationality, Inc. This phenomenon has gained a good deal more visibility, traction, and scholarly attention of late, all the more so as nationhood has itself become more explicitly ethnicized; all the more so too, perhaps, as, in counterpoint, many ethnic groups – recall the Seminole, the Sioux, the Bafokeng, and the Griqua – style themselves as nations. Orthodox political theory, famously, assumes the reverse (Tamir 2019, 425-6). It takes ethnicity-as-polity to be a primordial form of association, derived from “‘hot” attachments of ancestry and blood relations – and destined, with the advent of modernity, to give way to “cooler” ties of solidarity, vested in a social contract and rational-legal authority (e.g., R. Smith 1986; Kamenka 1975). Critics have long been skeptical of this evolutionary telos and the ideal-typical opposition on which it rests. In some contexts, ethnicity, inc. and nationality, inc. merge seamlessly into one another. This is especially so in those polities that actually see themselves as ethnonations, polities whose citizens, ostensibly united in blood and soil, language, culture and faith, are held to share a unique, primal substance. Germany, Israel, Russia, Malaysia, and post-socialist Eastern European countries, among others, are often given as examples, although the matter is more complicated, since ideology, sociology, and demography do not always line up seamlessly with one another. But even modern civic nations, as Benedict Anderson (1983, 7) reminds us, hold to the fantasy of cultural homogeneity and shared heritage, a fantasy that also is often racially-inflected – and, in any case, grows in part out of the suppression of their ethnic undersides, their local “tribalisms.” Even in western Europe, heartland of the liberal democratic state, ethnic and civic nationalism typically infuse each other (Tamir 2019), their difference, despite often shrill claims to the contrary, more a matter of degree than kind (Weber 1968, 925; Povinelli 2006, 197; Tilly 1990). What is more, nation-states of both sorts long foreshadowed ethnicity, inc., having acted, almost from the first, as proto-corporations, concrete abstractions that possess sovereign territory, invest themselves in signs of distinction, and marshal their economic and cultural interests by recourse to law and war.
Ethnicity and nationalism, to be sure, are political artifacts of a broadly similar sort (Weber 1968, 392), both being mythopoetic fictions and imagined communities (Anderson, ibid.) sustained by idioms of genealogy and family. And mobilized under the sign of existential solidarity, exclusivity, and a commonweal. The former, moreover, is seldom ever erased by the latter: nationhood is a perpetual work-in-progress – a “daily plebiscite,” as Ernest Renan (1992) once famously quipped,15 a “cry of passion, a tug of war against reason,” noted Ernest Gellner (1965, 149; in T amir 2019, 422) – not least because heterogeneity almost always remains present to trouble it. This is most overtly so in postcolonies, whose histories have left them with a legacy of “tribalism” invented or exacerbated by the violent divisiveness of colonial rule (Mafeje 1971). But, with the turn to the political logic of neoliberalism – its celebration of deregulated economic interest over collective solidarity, privatization over a social contract, rights over responsibilities, locality over centralization – the sovereignty of civic nation-states has increasingly been challenged by claims made against it in the name of biocultural difference.
That challenge has provoked energetic push-back framed in emphatically ethnonationalist terms: hence Brexit in a Britain formerly known as Great; hence, too, the Trumpist call, amidst the ebbing global hegemony of the USA, to “Make America Great Again,” a coded euphemism for “white ethnic”; hence the appeal, in a Russia devoid of the Soviet Empire, of Russkii, broadly understood as Russian ethnic culture, language, and “traditional” values (Blakkisrud 2016);16 also the assertive rise of Hindutva, an exclusionary Hindu nationalism, in India (Basu 1996); and the strident efforts of the Alternative für Deutschland (Alternative for Germany, AfD) to essay “Germany [only] for the Germans.”17 These populist movements, and there are many more, have been fueled by the worldwide increase, under economic and political duress, of migration and other kinds of traffic across state boundaries; they speak to a crisis of coherence, of solidarity, of the ability actually to imagine community amidst fragmentary interests and impulses. Referred to by Anna Triandafyllidou (2021) as “neo-tribal nationalism,”18 this push-back invokes the homogenized nation-as-identity, claiming to defend the integrity of its culture, heritage, autochthony, and patrimony against difference-as-dissolution. As one observer put it in explaining the attraction of Brexit for so many Britons, “[it asserted] “a sense of rightful ownership”19 amidst, in the phrase of another, “the anger that some genuine British identity – remembered or misremembered – was being drowned within the shallow waters of the European Union…”20
It is in this context that the contemporary salience of nationality, inc., as a distinctive, late modern phenomenon, is to be understood. While the state might always have been a corporation in the broadest sense of the term, in recent times it has become corporate sensu stricto: a metabusiness, so to speak. It acts an und für sich, subcontracting and franchising out its operations to the private sector, financializing its biogenetic endowment, its intellectual property, and its other assets, commodifying its collective Geist to attract commerce, and creating a conducive fiscal environment for its stake-holder citizens. No longer simply a custodian of the treasury or a guarantor of the welfare of those citizens, government under “neo-liberal political rationality” (Brown 2003) has largely relinquished its role as a mediator among “class and sectarian interests” in the cause of a greater public good (Harvey 1990, 108). It is itself ruled by the logic of the market (Foucault 2008; see above).
As the state mimics a holding company, as the aforementioned line between politics and economics gives way, as the social contract is translated into the language of stake-holding, so nation branding becomes a potent vehicle of collective representation and so-called “world-making.” Increasingly, ruling regimes are told by their subjects: “market us” (Graan 2013, 281). Increasingly, the market is where the alchemy of legitimation and vitalization lies. And so heads of state become businessmen, and some businessmen become heads of state, be they Silvio Berlusconi or Donald Trump, Emmanuel Macron or Cyril Ramaphosa, Mark Rutte or Tihomir Oreškoviæ.21 On occasion, countries that lack a CEO-president call for their leaders to act like one: in Kenya, when Mwai Kibaki was elected in 2002, he was told “we want [you] to operate like the chief executive of a company and…ensure that the country ‘makes profit.’”22 The convergence between CEOs and presidents, suggests Tom W.C. Lin (2014, 1351f.), is not surprising: the two “form a double helix of executive power” at the center of contemporary economy, law, and society. This, he adds, is itself “reflective” of “the convergence of the public sphere of government and the private sphere of business,” along with the “trend towards the privatization of government functions” (p.1353). Hence the “construct of the President as CEO” (p.1354; emphasis added). And the nation as a brand to be managed and marketed, its being-in-the-world to be monetized.
From Ethnic to Nation Branding . . . and Its Undersides
As it seeks to recast twenty-first-century nationhood in the mold of the commodity form, nation branding echoes and extends the cultural and material logic of ethno- commodification. Now highly developed, widely theorized, thoroughly fetishized, the former is an analogical projection of the latter into the digital era. Yet conjuring the civic nation in ethnic terms always involves addressing a challenge. Because civic nationhood lacks the essential and essentializing coherence that ethnicity presumes, it has to assert homogeneity, fraternity, and a sense of affective connection in the face of social difference, cultural heterogeneity, and internal dissent; in the face, also, of the fact that the metaphors of kinship and genealogy on which nations draw tend to stretch thinly across their typically diverse scapes.
This is why politicians, confronted by forces that pull against national integrity – global capital, world religions, transnational movements and migration, the planetary electronic commons, border-breaching social media, and the like – invoke the emotive power of autochthony: of inalienable belonging rooted in a homeland by virtue of birth (Geschiere 2009). And why branded, culturally-authenticated commodity images are enlisted in essaying and enacting the value, and values, of nationhood. Ours, after all, is an age in which trade is taken to be the prime engine and index of wealth; in which diplomacy is displaced by professional marketing and the enchantments of advertising (Coombe 2012; Marsh and Fawcett 2011); in which the international order, formerly composed of more-or-less bounded national economies, melts into a largely boundless emporium for transacting the emblematic objects of national je ne sais quoi; in which patriotism may be explicitly asserted in shopping for homegrown brands, even in places where one might not expect it – like China, for instance, currently “undergoing a consumer brand revolution,” encouraged by the state, in which a nationalistic “young generation is…actively looking for brands that align confidently [with] Chinese identity.”23
Recent work on nation branding makes clear quite how pervasive it has become.
Professional ad men and women have grown adept at hyping their “indispensable” ability to engender esteem, trust, and investment potential for their client nation-states, especially in uncertain times.24 They point to an array of triumphal achievements: how stagnant, strife-torn Tatarstan elevated itself from the dreary Russian periphery by rediscovering a masterful medieval history and sense of ethno-national purpose; how Cape Verde, an arid archipelago off the African coast, became an attractive “melting pot of cultural flavour”; how the minuscule West Indies polity of St Kitts and Nevis became the world’s most patronized and popular – but far from the only25 – purveyor of citizenship (and second passports) acquired in exchange for a hefty investment in local real estate or donation to the country’s Sustainable Growth Fund.26
As this suggests, branding promises to exceed ordinary means and ends. In so doing, it is like the transformative magic of ritual. But is it ever unambiguously efficacious? It is never without excess, argues Constantine Nakassis (2013), never without a surfeit of meaning, always open to contestation, redeployment, even parody. As semiotic confections, brands invariably run up against other signs circulating in the world – and, in the process, often spawn unexpected associations. We have seen how, in the case of Latino, Inc., efforts to interpolate ethnic consumers by marketing “their” culture seldom take place without friction, often producing doubt, dispute, or censorship. Nation branding, like ethnic branding, traffics in a double abstraction. On one hand, it calls into being a collective identity, a tangible imagining, the very stuff of fetishism. On the other, it turns the content of that identity into a currency, a species of capital (ibid., 117). But as a medium of investment and speculation, its alchemic capacity to animate commodities and produce wealth is open to demystification the moment it fails to deliver.
And it has failed to deliver quite visibly of late, in tandem with recurring economic crises, rising rates of mass debt, and government-by-austerity. As often as not, states find it hard to back up hype with substance, thus to make good on the vaunted power of commodity images to stimulate production and/or consumption – especially where marketing seeks, by means magical and mimetic (Mazarella 2017), to breathe life into postindustrial urban wastelands and postcolonial or postsocialist peripheries. Efforts to brand and market Malta some years back, to cite one vivid example, were declared a “total failure,” and a costly one at that.27 Romania, to cite another, is said to have had a long history of unsuccessful attempts to sell itself and its cultural products.28 This, of course, presumes that success and failure are actually measurable in a meaningful way, itself a dubious claim (see e.g. Browning 2016).
Some ethno-nations brand themselves without relying on the ad industry to market their putatively unique capacities and commodities. Take, for instance, the Philippines. In 2008, an essay appeared in Nation-Branding.info urging the state not to employ expensive “market gurus.” Better to establish its own brand by directly selling its culture with more real substance, with its “true spirit and essence,” to the world, in order to “add value to practically everything associated” with the Philippines. In their own words, “Filipinos ARE the brand.”29 In 2011, the government formed a National Branding Council to “shape the…brand” And to create a “stronger [sense of] nationhood and national pride.”30 Of all the things that the Philippines offers in its own branded self- image, however, perhaps the most notable is “caring for others.” It is taken to be “innate in the Filipino culture,” embodied in malasakit (empathy).31 As a Manila newspaper put in, in 2017, “[b]eing a caregiver is not only a matter of profession …[It is] about deep love, respect and care to someone of old age or anybody else who needs treatment…This is something rooted in Filipino culture and an identity as a Filipino.”32 And something that has been steadily financialized. The country relies heavily for its economic well-being and social reproduction on remittances from migrant laborers employed abroad – not least from the very many women in the care sector, for which the Philippines has become known globally.33 The assertion of their culturally-validated expertise in this sector is also an effort to dignify and valorize low-paid service work.
As this suggests, it is not just cultural objects that have come to embody ethno- nationality in the global market place. So, in many contexts, has ethnically-indexed labor power. Indeed, it is here that the underside of ethnicity-in-the-marketplace becomes visible: in the long history of mobilizing difference as a critical mark of contrasts in human capacity and worth. Simply put, different ethno-racial populations are held to have dissimilar skills and capacities for work – menial or managerial, blue or white collar, cerebral or physical – and are deployed, managed, and remunerated in the planetary division of labor accordingly. Hence the bleak, often violent history of capital accumulation founded on brute ethno-racial exploitation, a.k.a., racial capitalism (Robinson 1983); hence, too, the long history of (more or less coerced) translocal labor migration. With the ever more complex division of productive labor across the world in the age of liberalization, with rising planetary inequality, and with mutating global supply chains, the flow of people on the move in search of wage work has been dramatically intensified. So, also, have the efforts of nation-states – both the exporters and the recipients of labor – to interpolate themselves into, and profit from, the traffic. Migrant workers stereotypically coded in ethno-national terms, patently, vary in their situation in labor market hierarchies, ranging from, for example, high-level Indian computer technicians and Pakistani doctors through professional Fijian soldiers to lowly paid, abject Mexican fruit pickers and Uyghur cotton workers; both of the latter, the fruit and cotton pickers, being part of a planetary pattern in which an overburdening percentage of debased agricultural work is done by ethnically-marked migrants.
It is into this context that Filipino care work fits. In 2006, the Manila Bulletin, one of the country’s most widely read publications, posted a prominent ad featuring then president Gloria Macapagal Arroyo and a woman named Mary Joy Bunil, both dressed in super-hero capes, along with 30 other women in maids’ uniforms (Guevarra 2014:130). Highlighting “the latest Philippines export commodity, the Supermaid” (italics added), the commercial portrayed these women as a “different kind of domestic worker.” It cited malasakit and repeated the claim that a special skill in caring for others is “innate” in Filipino culture. But the prominence of Filipino workers at the frontlines of transnational domestic and residential labor – which reflects a “crisis of care” across the world, especially in the Global North (Hochschild 2000) – has a less happy face to it. Filipino female labor migration, patently, is not new. It dates back to the time of US colonization in the early 1900’s. However, ethno-nationally driven labor brokerage has grown exponentially since 1970’s, using gendered and racialized tropes to sell migrant carers as preferred domestic workers – not least because they are notoriously vulnerable, being frequently unprotected by national labor standards, and hence open to exploitation and abuse (Nasol and Francisco-Mernchavez 2021).
The Philippine state is not alone in relying heavily for its economic well-being and social reproduction on the underside of its ethno-national brand, its exported, culturally- certified labor power. To the contrary, it illuminates a much more widespread phenomenon; vide the cases of, among others, India and Pakistan, the nations of Central America, and much of West Africa. Nationality, inc., especially but not only among the poorer polities of the planet, is frequently Janus-faced. Nation-states seek to sell their commodity image and branded cultural products on one set of global markets while, simultaneously, augmenting their coffers from the remittances of subjects who alienate their ethno-nationally validated labor power on other, equally global markets elsewhere.
Coda
Ethnicity and nationality, inc., then – primed by their commodity-branding, by the logic of the market in goods and labor, and by prevailing political, material, and social rationalities – seem here to stay, be it as accomplished social facts, active aspirations or unrealized fantasies. So, too, are other modes of incorporation that replicate them in substance and/or spirit. To be sure, the temporalities and trajectories of the identity economy lead in all directions. They run from nation to ethnicity, ethnicity to nation, and both to many other species of imagined community: locality, region, religion, race, and so on. All alike are vested in the commodification of culture and the presumption of shared essence – manifest in material and immaterial property, in human capital and labor.
But the identity economy is itself a symptom, not a cause. So, too, are the forms of commodification and incorporation in which it is imbricated. The rise of that economy is a corollary of the rush to financialize life itself. And to financialize the different forms of sociality, solidarity, and affect, of cultural affinity and conscience collective, in which life invests itself. It scarcely needs saying any more that our bodies, our selves, our quotidian activities, our very being world are all under threat of being reduced to a greater or lesser cash value; this in times in which trust in most forms of civic community – beyond the most immediate “hot” ties of blood and soil, and perhaps faith – have been . As the contemporary world places ever more pressure on us to become entrepreneurs of ourselves, both individually (as “me”) and collectively (as “we”), are encouraged to see our human capital lying in an essentialized personhood mediated by, among other things, race and class, gender and generation, sexuality and ethnicity. That is not all we are, patently, not by a very long way. Nonetheless, in these, the early decades of the twenty-first century, identity increasingly appears as an economy – and, reciprocally, economy appears irreducibly caught up in identity.
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Theory from the South
There appears to be a growing echo, slowly reverberating around the world, that, for good, ill, or both, Africa is the future, a harbinger of Europe’s history-to-come. Experts may debate the reasons for this: among them, a significant population bulge heavily skewed toward youth; an urban “revolution” unique in the current era; burgeoning consumer markets, rising middle classes, and accelerating techno-development; also, a propensity to repurpose material practices both foreign and homegrown, thus to remake modernity for late modern times. Says Keith Hart (2017:2), basing his prediction on the long historical relationship between demography and economy, “Sooner or later, Africa and Europe will change rank order.” The former – Africa, the continent that once signified the West’s prehistoric past and remains a perennial “basket case” in the jaundiced eyes of Euro-America – is now frequently taken to prefigure what lies ahead for humanity at large.
A decade or so ago, our Theory from the South explored this proposition and its implications for the social sciences, one of them being that Africa, as an “ex-centric” location (Bhabha 1994) and ground-zero of the Global South, has become a privileged axis from which to theorize the emerging world order of the twenty-first century. In so doing, it provoked a great deal of argument and, among northern intellectuals unused to the idea that their hemisphere may not be the font of all knowledge and theory-work, frank skepticism.
Reduced to its essence, the thesis of the book is this. While Euro-America and its antipodes are caught up in the same world-historical processes – each being entailed with the other in a counterpoint of reciprocal remaking, of “creolization” – the South has tended to feel their effects before the North. And much more intensely. There are good reasons for this. Most significant, perhaps, is the familiar fact that the imperial expansion of modern capitalism into colonies across the planet laid the basis for the violent exploitation of human labor and local ecologies, of raw materials and real estate, without the legal, moral, or political constraints that governed life at the metropole. The colony, site of rampant “primitive accumulation,” was, in short, the dark secret of Empire, its working laboratory for the refinement of the means and ends of racial capitalism (Robinson 1983). For all the talk of a civilizing mission, of progress and development, the social, economic, and governmental infrastructures of the liberal nation-state were never put securely in place here; as a result, a southern, illiberal variant of capitalist modernity, with none of the liberal conceits of individual freedom, rights-bearing citizenship, or equality before the law, took firm root. Which left postcolonial populations open to brute exploitation with the dawn of a new age of empire; the age, that is, of structural adjustment, of largely unregulated, highly mobile corporate capital, of the hollowing out of state, civil society, and democracy, of the displacement of welfare with the fetishism of rights – all under the magical sign of the market.
In the upshot, the “advanced” edges of post-Cold War political economy – its profitable re-engineering of legal and regulatory instruments, of taxation and labor arrangements, of modes of extraction and enclaved sovereignty – rooted themselves deeply in Africa; so much so that, in 2010, Newsweek declared the continent to be “at the very forefront of emerging markets…Like China and India, [it is]…illustrative of [the] new world order” (Guo 2010:44). “Africa Rising” duly became the meme of the moment: The Economist editorialized about it,[1]a YouTube documentary dramatized it,[2] a fashion magazine was named for it,[3] scholars debated it,[4] an IMF conference was held to discuss it,[5] a sustainable development program took it on as a charter,[6] and an eminent professor of marketing invoked it as call for shrewd global business investment (Mahajan 2009). The basis for all this? A major influx of Foreign Direct Investment earning high returns; healthy GDP numbers and growth rates in many countries; the rise of homegrown African mega-corporations; the increasing presence of transnational firms; and thriving local informal economies marked by flexible, strikingly inventive enterprise, some of it, alike licit and illicit, having grown out of performing outsourced services for northern firms. And so new regimes of work and time, new perceptions of futurity, new modes of sociality and livelihood, have taken root – regimes with analogues that are becoming ever more visible in Euro-America.
At the same time, and for the same reasons that have made the continent so exploitable for capital, so open to the siphoning off of value to worlds outside, the dystopic aspects of our times have also been most readily evident in the South. Material inequality, human disposability, mass un- and under-employment, epidemic illness and homelessness, eco-despoliation, crippling private and public debt, violent crime, and social exclusion remain endemic. Indeed, it was this counterpoint of promise and dystopia, of creative life-making and destructive death-dealing, that we sought to detail in Theory from the South. It is a counterpoint whose trajectory is under-determined. And it is full of surprises; an unruly dialectic, if you will, that does not recapitulate the telos of modernity or its reverse, defying both received Marxisms and liberal modernization theories of one sort or another. Sometimes it also defies expectation in almost uncanny ways: just as many African economies weathered the global recession of 2008-9 more successfully than did those of the north, growing at unanticipated rates as others struggled, so Africa has weathered the Covid-19 pandemic better than most, perhaps because it has had a long history of dealing with public health and economic crises.
But this is just half of our story. The other half has to do with contemporary Euro-America, site of rising carceral populations, of spiraling inequality, poverty, precarity, and debt, of a crisis of social reproduction, a silently ticking generation war, and increasing real joblessness, most of it unmeasured; all of these things, usually taken to be symptomatic of so-called “developing nations,” are now endemic to much of the World formerly known as “First.” The “new normal” of the North, it seems, is replaying the recent past of the South, not least because many of the rights and protections of citizenship once associated with liberal democratic societies have been eroded, leaving their a rising proportion of their populations, especially the poor and racialized, in something like the predicament long endured by colonial, and subsequently postcolonial, subjects – although, to be sure, there is good cause for seeing Africa less as postcolonial than as Afropolitan (Selasi 2005; Mbembe XXXX), if in its own singular, endogenous ways. This is why, in so many respects, Africa, Asia, and Latin America appear to be running ahead of Euro-America, prefiguring its history-in-the-making. And why Euro-America, tracking behind the antipodes, appears to be “going south.”
Take, for just one example, the rotting urbanism spreading through parts of the Global North. When it is said, for example, that Lagos augurs the future of the modernist city (Koolhaas and Cleijne 2001) it is not because northern conurbations also have rising homeless populations, ever more stricken neighborhoods, and pathological patterns of inequality. (Nor is it because real estate on Victoria Island is more expensive than its equivalent in Manhattan, or that “smart city” experiments are mushrooming across the continent, abetted by Chinese capital.) It is because urban scapes, as planetary phenomena, have strongly convergent tendencies: among other things, their rhizomatic patterns of sociality; their fractured political rationalities and the claims made to sovereignty within them; the gating off of their elites and the privatization of their civic amenities; the segmentary sprawl of impermanently housed, radically under-resourced populations which, at very best, enjoy only partial citizenship; their economies, including the burgeoning informal (sharing, caring, criminal, affective, i.e. “gig” ) economies arising under the impact of radical changes in labor markets everywhere. These are all corollaries of the ways in which capital, and its cultural mediations, are playing themselves out under parallel, globally-emergent sociological and infrastructural conditions, conditions that began to manifest themselves in the South earlier than they did in Euro-America. And are most graphically visible in Africa.
In Theory from the South we explore a wide range of phenomena of which the same things can be said: that they presented first in the South, and tend to be more hyperbolically visible there than they are in the North. These extend to such things as the changing nature of personhood and political subjectivity; the erosion of democracy and the crisis of liberalism; the shift from a politics of ideology to the politics of ID-ology, a politics of right/s in which identity takes precedence over all other forms of claim and mobilization; the radical transformation of labor as capitalism – itself taken ever more to be a millennial, indeed enchanted, solution to all social problems – is treated the primary force determining world history-in-the-making. The book also asks a number of foundational questions: What, exactly, is meant by theory in this day and age? And what is “the South,” given that it is a shifting signifier which cannot easily be pinned down? Given, also, the fact that “it” is not, as some would have it, simply the antithesis of “the North,” a mythic geography within which exist unreconstructed, untouched indigenous worlds whose vernacular life ways may offer rescue or redemption from the contradictions, deformities, and disfigurements of global modernity. But these are topics for another time, another blog. Theory from the South is intended as an ongoing conversation about the contemporary global order and how we are to make sense of it.
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Violence and the Law in Post Colonies:
Criminal obsessions after Foucault: post colonialism, police surveillance and the metaphysics of disorder
“In recent years, depictions of postcolonial nations have congealed into a terrifying epic of lawlessness and violence, adding a brutal edge to older European archetypes of underdevelopment, abjection, and ethnic strife. But the similarities between the post colony and the world beyond it are unmistakable. And growing. The global north is evolving toward Africa. Everywhere, criminal violence has become an imaginative vehicle, a hieroglyph, for thinking about the nightmares that threaten the nation.” This short book contains two essays: each first explores an aspect of the global preoccupation, expressed most volubly in postcolonies, with criminal violence – and the complex, ambivalent ways in which police play into that preoccupation, feeding it in order to claim a sovereign right to violence in enforcing the law.”
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Picturing a Colonial Past:
This volume presents for the first time the selected photographs of the renowned British anthropologist Isaac Schapera (1905–2003). Taken between 1929 and 1934, largely during his earliest work among the Kgatla peoples of Bechuanaland (now Botswana), the 136 images in this selection reveal an emotional engagement and aesthetic impulse that Schapera seldom expressed in his writings. Covering a broad spectrum of daily activities, they include depictions of everything from pot making, thatching, and cattle herding to village architecture, vernacular medicine, and rainmaking ceremonies. Visually fascinating and of exceptional quality, these images capture the uniqueness of an African people in a particular time and place. They are contexualized and their significance explained in Jean and John Comaroff’s insightful introduction, while Adam Kuper’s illuminating biographical sketch of Schapera provides new insight into the life of the photographer. Picturing a Colonial Past reveals not only a rare side of old Botswana, but also of one of the most famous anthropologist who worked there.
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Zombies and Frontiers in the Age of Neoliberalism
Postcolonial South Africa, like other postrevolutionary societies, appears to have witnessed a dramatic rise in occult economies: in the deployment, real or imagined, of magical means for material ends. These embrace a wide range of phenomena, from the ubiquitous presence of thoroughly contemporary zombies, through “ritual murder” and the sale of body parts for “medicinal” purposes, to pyramid schemes and other financial scams. And they have led, in many places, to violent reactions against people accused of illicit accumulation. In the struggles that have ensued, the major lines of opposition have been not race or class but generation—mediated by gender. Why is all this occurring with such intensity, right now? Why has the figure of the zombie taken on such salience at this historical moment? An answer to the question, and to the more general problem of making sense of the enchantments of modernity, is sought in the encounter of rural South Africa with the contradictory effects of millennial capitalism and the culture of neoliberalism. This encounter brings “the global” and “the local”—treated here as imaginative constructs rather than explanatory terms or empirical realities—into a dialectical interplay. It also has implications for the theory- work and methodological practice of the social sciences and humanities in making sense of twenty-first century world, its material, moral, social, and political lineaments.
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Ethnography and the Historical Imagination
Over the years John and Jean Comaroff have broadened the study of culture and society with their reflections on power and meaning. In their work on Africa and colonialism they have explored some of the fundamental questions of social science, delving into the nature of history and human agency, culture and consciousness, ritual and representation. How are human differences constructed and institutionalized, transformed and (sometimes) effaced, empowered and (sometimes) resisted? How do local cultures articulate with global forms? How is the power of some people over others built, sustained, eroded, and negated? How does the social imagination take shape in novel yet collectively meaningful ways?Addressing these questions, the essays in this volume—several never before published—work toward an “imaginative sociology,” demonstrating the techniques by which social science may capture the contexts that human beings construct and inhabit. In the introduction, the authors offer their most complete statement to date on the nature of historical anthropology. Standing apart from the traditional disciplines of social history and modernist social science, their work is dedicated to discovering how human worlds are made and signified, forgotten and remade.
Part One of the volume, “Theory, Ethnography, Historiography,” includes chapters on ethnographic method and imaginative sociology, totemism and ethnicity, and the anthropology of the body as an historical practice. Part Two, “Dialectical Systems, Imaginative Sociologies,” covers the analysis of African societies and polities over time, the relationship between cattle and capital in those societies, and the meaning of labor in apartheid South Africa. Finally, Part Three, “Colonialism and Modernity,” explores the impact of imperialism on African polities, medicine and colonialism, the impact of colonization on African consciousness, and the ways in which colonization reconstructed concepts of home reciprocally in Africa and Europe.
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Reflections on Youth, From the Past to the Postcolony
PROLEGOMENON
…philosophy does not concern itself with children. It leaves them to pedagogy, where they’re not in very good hands. Philosophy has forgotten about children.
Bernhard Schlink, The Reader, p.141
There has long been a tendency in the public discourse of the West to speak of youth as a transhistorical, transcultural category. As if it has existed everywhere and at all times in much the same way. This is in spite of the fact that anthropologists and historians have insisted, for almost as long, that the cultural meanings and social attributes ascribed to “youth” have varied a great deal across time and space; recall Malinowski and Margaret Mead, not to mention Philippe Ariès. It is also an anthropological truism that the way in which young people are perceived, named, and represented betrays a lot about the social and political constitution of a society. Thus it is that, in nineteenth-century Britain, down-class juveniles were referred to as “nomads’; their terrains, the internal colonies of the industrial metropole, were called “Jungles,” even “Africas” (Hebdige 1988:20). Similarly, in late twentieth-century North America and South Africa (Seekings 1993:xii, citing David Everatt), white pre-adults are typically termed “teenagers” while their black counterparts are “youth”; adolescents with attitude, so to speak. In this manner, language racializes and demonizes difference without explicitly marking it. “Words,” Joseph Conrad (1957:11) once said, are “the great foes of reality.” But they also open a window onto its secrets.
Far from constituting a universal category–a social status generated by the abstract sociological principle of generation– youth, as we speak of them here, are the historical offspring of modernity; modernity, that is, as the ideological formation which arose during the Age of Revolution, 1789-1848 (cf. Hobsbawm 1962), and was honed in the fraught dialectics of empire; modernity as an ideological formation which naturalized its own telos in a model of human development (Lukose 2000) that casts “youth” as both the essential precondition and the indefinite postponement of maturity.1 Industrial capitalist society has been
1
Constructs like “racial adolescence,” deployed by civilizing missions abroad to measure the (lack of) “progress” of more-or-less unique in making childhood into a site of self- conscious cultural reproduction, releasing its young from the workplace so that they might enter the rarified world of education; the latter being the space in which the nation-state seeks to husband its potential, in which it invests in its human capital, in which, says Foucault (1976:81), it “hides its dreams.” Yet juveniles are also the creatures of our nightmares, of our social impossibilities and our existential angst.
It is in this latter sense that, for Hebdige (1988:17), youth enter modernist narratives only when they stand for trouble. But the matter is more ambiguous than this suggests. Trouble, Butler (1990:vii) insists, need not merely be cast in the negative. It can also imply the productive unsettling of dominant epistemic regimes under the heat of desire, frustration, or anger. Youth, in other words, are complex signifiers, the stuff of mythic extremes (Blanch 1980:103); simultaneously idealizations and monstrosities, pathologies and panaceas. This has been true for a very long time. Witness the ambivalent appearance of the young in Dickensian London, on one hand as orphans and artful dodgers, yet also as the bearers of Great colonized peoples toward “modernity,” demonstrate the ideological uses of this form of developmentalism; see W.C. Willoughby (1923:239) for a South African instance.
Expectations. Or the discordant images of juvenile activists in late twentieth-century Africa: contrast, for example, the preternatural child soldiers of Mocambique or Siera Leone, the very epitome of civil disintegration (Honwana 1999), with the heroic “young lions” of South Africa, who were the harbingers of democracy and the end of apartheid. Such contrasts are likely to persist: in Brazil, homeless children have come to symbolize both the collective shame of the nation-state and its future resurrection through proper planning and legal intervention (Veloso n.d.).
In short, “youth” stands for many things at once: for the terrors of the present, the errors of the past, the prospect of a future. For old hopes and new frontiers (cf. De Boeck in this volume). In all of these tropic guises, of course, they are figures of a popular imagination far removed from more nuanced social realities.2 This is crucial to keep in mind as we interrogate the place of young people in the late twentieth- century nation-state–especially those neoliberal nation-states currently in difficulty–in Africa and elsewhere.
Apart from all else, “youth” are always only a fraction of those not yet adult: that fraction whose anomalous agency asserts itself in honor or breach of communal order. Often they are the mutant citizens of the modern nation, purveyors of its violent undersides. This is a point to which we shall return.
Generation Trouble
The meaning of globalization, at least as an analytic concept, might still be in dispute in some circles. But few would deny that one global feature of the contemporary world–from Chicago to Cape Town, Calcutta to Caracas–is a sense of crisis surrounding the predicament of juveniles. Although it is always locally mediated and modulated, that predicament appears to arise out of the workings of neoliberal capitalism and the changing planetary order of which it is part. It takes many forms, patently. But it seems everywhere to be founded on a counterpoint, a doubling, a contradiction perhaps. On one hand is the much remarked exclusion of the young from national economies, especially from their shrinking, metamorphosing productive sectors. As the frenzied expansion of the free market runs up against the demise of the welfare state, a process that manifests itself in an ever widening gulf between rich and poor, the commonweal of all but few sovereign polities has been drastically eroded. In the upshot, most are unable to sustain previous levels of social services and benefits, to afford the cost of infrastructural reproduction, or to underwrite a labor market in which there is regular or secure employment in any abundance.
Even in advanced industrial societies, the modernist dream of infinite progress–a narrative according to which each generation does better than its predecessor–is constantly mocked; mocked by conditions that disenfranchise many people,3disproportionately the young and unskilled of the inner city and the countryside, from full waged citizenship in the nation-state.4 This despite the claims by some that the current generation of mainstream American “kids” is more compliant, less cynical than those who came before them (Howe and Strauss 2000). To be sure, patterns of polarization and exclusion, among youth and across the age spectrum at large, is ever more palpable in these neo liberal times.
This theme was sounded repeatedly by proponents of Ralph Nader’s Green Party in the recent US elections. Michael Moore, radical film-maker and anti-corporate activist, described Nader as the champion of “young people, who feel disenfranchised and dispossessed by mainstream American politics” (special election report, 848, National Public Radio, November 6, 2000).
While it might be argued that, constitutionally, citizenship in liberal democracies has never included a right to work, the provision of unemployment benefits, worker’s compensation, and pensions to the nationals of welfare states has implied entitlement to an income. Such benefits are widely under threat in this neoliberal age, but the obligation to sustain the highest possible levels of employment continues to be one of the taken-for-granted expectations of government everywhere, notwithstanding the ferocious realpolitik of market competition. In this paper, we use the notion of “waged citizenship” to imply social and moral membership in the national commonweal.
On the other hand is the recent rise of assertive, global youth cultures of desire, self-expression, representation; also, in some places, of potent, if unconventional, forms of politicization to go along with them. In the cyberspace age, juveniles have an enhanced capacity to communicate in, and act effectively on, the world at large. Generation has become a concrete, quotidian principle of social mobilization, inflecting other dimensions of difference; notably, race, gender, ethnicity and class.5Transnational youth activism, and the mutually comprehensible signifying practices on which it is based, are facilitated by planetary flows–of currencies, people, value– across old sovereign boundaries (cf. Venkatesh n.d.[a]:6; Appadurai 1990). The young have taken to the internet and to the streets in growing numbers as post-Fordist economics recast relations between capital and labor, profoundly altering global geographies of production. More of this below.
This is not to imply that youth forms a “homogeneous, sociological category of people which thinks, organizes and acts” in coherent ways (Seekings 1993:xiv); but the same may be said of “working class politics” (pace Seekings, loc.cit.). Youth, like the working class, is a politically constructed category; both are rooted in their relationship to production and consumption. Most notably, immigrant workers and non-autochthonous minorities; see Comaroff and Comaroff (2000b).
Increasingly, moreover, they are entailed in each other (cf. Corrigan and Frith 1976; Comaroff and Comaroff 2000a). In the late twentieth century, in sum, youth have gained unprecedented autonomy as a social category an und für sich, both in and for themselves. This is in spite, or perhaps because, of their relative marginalization from the normative world of work and wage. In many Western contexts they, along with other disenfranchised persons,6add up to an incoherent counter-nation with its own illegal economies of ways and means, its own spaces of production and recreation, its own parodic patriotisms.
Elsewhere (1999b), we use the term “alien-nation” to describe the phenomenon; in like vein, Zizek (1997:127f) treats these disenfranchised persons as the “symptoms” of late-capitalist universalism, whose imminent logic ensures that their equivalent deprivations never find unified voice in some “rainbow coalition”, notwithstanding progressivist liberal hopes and expectations. As this suggests, youth embody the sharpening contradictions of the contemporary world in especially acute form. Take South Africa for example. Here, in the apartheid years, the juvenile black counter-nation had a palpable opponent in the racist state. With the demise of the ancien regime, the dispossessed won the right to enter the workplace as “free” individuals. But, in a tragic irony, this occurred just as the global impact of neoliberal capitalism began to kick in. Now large-scale privatization, the loss of blue-collar employment, and the erosion of working-class identities vitiate the prospects of building an inclusive social democracy. Young people of color, would-be citizens of the “new” millennial order, must find their place in a society whose hard- won nationhood is already subverted by forces that compromise the territorial sovereignty of its political economy.
But we are running ahead of ourselves. In order to push our understanding of the contemporary predicament of youth beyond the merely superficial, to explore further the doubling–the ambiguous threat and promiseB-inherent in its formation, it is necessary to dig a little deeper into the modernist archaeology of the category. For it is here that we are likely to find the source of contemporary generation troubles. Or, at least, our apprehension of them.
A BRIEF HISTORY OF YOUTH
Foucault (1976:80) may or may not have been correct in claiming that modern Western society is unique in accentuating the gulf between children and adults. But we do appear to have romanticized and commodified that space, making it a site wherein immature carelessness confronts full-grown desire, wherein an irrepressible sense of invincibility seems to drive precocious power. Of course, the nation-states of Europe were not alone in marking out “youth” as a life-phase whose liminal force could be tapped for the collective good. Age-based societies in Africa mobilized premarital warriorhood to this end as well; indeed, those who languish between corporeal and social maturity, debarred from marrying or establishing families, have become the footsoldiers of adult hegemony in many places. Youth, from this perspective, is everywhere a potential category of exclusion and exploitation, a source of surplus value.
It is arguable that twentieth-century European polities– with their technologies of mass production, communication, and coercion–have been singularly well positioned to idealize and utilize the physical and imaginative resources of the young. Yet one of the hallmarks of the present moment, of the age of globalization and postcoloniality, has been a diminishing of the capacity of governments’-if not of the market forces they foster–to control adolescent bodies, energies, or intentions. From the spread of global youth cultures and environmental politics to the sprouting of urban gangs, soccer armies, and neoNazi cadres, the nation-state plays host to forces that it can no longer adequately reign in. Often, moreover, the more radical of these forces name themselves–Hip Hop Nation, Gay Nation–in ways that both mimic and mock it, all the better to trouble its sovereignty. Thus the phalanxes of football supporters in the new Europe, who savage people and property, assault police, and transgress barriers and borders at home and abroadB-all in the name of national pride (Buford 1993). Likewise the rise of libertarian militias, whose youthful troops declare war on established government in the name of purer forms of patriotism, albeit often at the behest of more cynical, less visible father figures.
How has this come to be? Whatever its resemblance to comparable usages in other periods and places, the Euro-construction of “youth,” we repeat, is the outworking of a specific set of social conditions; its evolution, still ongoing, bespeaks a submerged history of modernity and its imperial underbelly. While those covered by the term have long had their deviant identity thrust upon them (see below)–and, since World War II, sold to them–they have increasingly made it their own. A brute deus ex machina propels this unfolding story: the complex relationship between capital and the nation-state. Industrial capitalist economies were capricious in the ways in which, Janus- faced, they both begat and undermined equalities of citizenship and entitlement; their post-industrial counterparts have cumulatively subverted national sovereignty and the substantive rights of subjects. The sanguine expectations that once framed bourgeois cultures of progress and their civilizing missions abroadB-ideals that vouchsafed the young a future under the sign of “development”–are, as we have already said, sorely compromised by the growing inequalities wrought in the name of neoliberal capitalism. Postmodernity is often characterized as modernism bereft of its hopeful, utopian thrust.
Concomitantly, the new age of globalism might be seen as one in which the world-wide fabrication of desire, of the promise of infinite possibility, meets the impossibilities occasioned by widening disparities of wealth, itself a corollary of the devolution and decommissioning of economies of manufacture. In the face of all this, many youthful entrepreneurs, having been raised in advanced commodity cultures, find their own ways and means. Sometimes these involve the supply of hitherto unimagined “services”; sometimes the recommissioning of the detritus of consumer society; sometimes the resale of purloined property of the state; sometimes the short-circuiting of existing networks of exchange. For a burgeoning number, they entail entry into the lower reaches of the transnational trade in drugs, and/or into a netherworld in which the deployment of violence becomes a routine mode of production and redistribution–often in a manner that replicates the practices of international business. And visibly corrodes the authority of the state. But more of this in due course.
If, to return to the earlier moment, it was the rise of industrial capitalism that first created the conditions for the emergence of a semi-autonomous category of “youth,” it was in the exploding cities of modern Europe that this category first took on a manifest sociological reality. Hebdige (1988;19f; see above) has argued that the young first showed their insolent face, across modern Britain, in the “delinquent” crowds that gathered in manufacturing towns, where the offspring of the rising working-class were often left to survive, and to create their own social worlds, independent of paternal or patrician control (Blanch 1980; Gillis 1974; Jones 1984). Observers were particularly disturbed by children and adolescents in urban slums, by the “wandering tribes” or “young Arabs” who inhabited the internal colonies at the heart of London and Manchester (Mayhew 1851:277f). These were the artful dodgers of the Dickensian inner city, to whom we alluded above, the mutant citizens of its alien-nation. They inspired a civilizing crusade, prompting the founding of Ragged Schools and Reformatories, and, in due course, a compulsory system of state education; also a pedagogic mission to “the dark places” of the earth. One might note, with the hindsight of history (Willis 1977), not least South African history, that state education would not so much eradicate the alien-nation as reproduce it by different means. The South African Broadcasting Corporation, in collaboration with the Department of Education, recently commissioned a team of the country=s most gifted young film-makers to make a docudrama on post-apartheid schooling. 7They painted a chilling portrait of endemic frustration and routine violence, prompting widespread and anguished national debate.
Youth as a sign of contradiction, as the figuration of mythic bipolarity, is enshrined in the foundations of the modern collective imaginary. In the abstract, the term congeals pure, utopic potential. In everyday reality, however, “youth” is a collective noun that has all too often indexed a faceless mass of persons who were alike underclass, unruly, male, challengingly out of place–and, at once physically powerful and morally immature, always liable to seize the initiative from their elders and betters. They personify the failure of moral reproduction, the dangerous obverse of capitalist optimism, the limits of a meliorist, bourgeois social vision. The tensions embodied in this pre-adult population, exacerbated where differences of race or creed color those of generation, have peaked in periods of economic slump. For, as surplus citizens, youth are not born. They are made by historical circumstances. And rarely as they like.
7 Yizo Yizo, a thirteen part series, aired on SATV3 in 1998. It was created and written by Mtutuzeli Matshoba and Angus Gibson, and directed by Angus Gibson and Teboho Mahlatsi.
But if these young people have embodied the threat of civil disorder, they can also be harnessed for state projects of organized violence; in particular, for mobilization as soldiers. Often, those not yet deemed ready to live as full citizens of the nation-state have been called upon to die for it. (Remember, in this respect, the Africans who served the colonial powers in both world wars; see e.g. Bent 1952). This is the flip side of the story of youth and modernity: adolescence as the infantry of adult statecraft, as the ever more reluctant blood and bone of national aspiration. At the core of the making of “modern” youth, then, has been the role of the state in naturalizing, exploiting, and narrating the relationship between juveniles and violence, a relationship all too neatly eclipsed in the disciplinary logic of peacetime discourses about adolescent deviance.
And so it is that the association of juveniles with the threat of precocious, uncontained physicalityB-sexual, reproductive, combativeB-has haunted popular and scholarly perceptions alike in the twentieth century. In the 1920s, a rapidly professionalizing sociology (first in America, then in Europe) depicted “youth” as a disruptive masculine force in the city, as purveyors of violent crime and ready recruits to the barbarities of life in gangs. Functionalist sociology turned historical contradiction into social pathology, and took these youth to be its epitome. They were tribal, feral beings who hunt in packs, anti-citizens, an affront to bourgeois family values and social order. Delinquent, down-class, male, and violent, they were also increasingly black. Nor is this true only in the northern and western hemispheres. Recent South African history is another instance. In the final years of struggle against apartheid, the category of “youth” expanded to include diverse classes of freedom fighters: students, workers, even criminals.
In this story, it is true, not all young blacks are youth. But all youth are black. Also overwhelmingly, if not exclusively, male. And if some people never become “youth,” others seem unable to outgrow the label, even in middle age (cf. Buford 1993; Seekings 1993:11). Shades here again of Mannheim’s foundational insight, recalled by Bundy (1987:304) in the African context, that generation is a social, not a chronological, category. It is also a political one. With deep material roots.
The Rise of Global “Youth Culture”
The rise of neoliberal capitalism on a planetary scale has further complicated the modernist construction of youth. Often associated with the events of 1989, this epochal transformation was heralded by the thoroughgoing shifts in global power, economy, and modes of communication set in motion in the wake of World War II; shifts that would reshape the structure of international capital and intensify its workings. As we shall see, those shifts would not merely reconstruct colonial relations, national economies, and international markets in goods, services, and signs. They would also globalize the division of labor, remake human subjects, alter the relationship between production and consumption, and reform identities and citizenships across the world. While in no sense homogenizing, this process involved novel forms of space-time compression, as well as the reformulation of boundaries and localities everywhere. It also ushered in a new moment in the history of youth; to be sure, as we noted earlier, an electronically mediated “youth culture” was one of its earliest, most expansive cultural expressions, providing a lexicon for the ever more explicit assertion of juveniles across the globe as agents in and of themselves.
It is significant, in this respect, that the USA–“the only victor” of the Great War (Fussell 1975:317)–emerged as the major economic and cultural force on the international scene after 1945. For here, where postwar affluence and pronatalism combined to usher in a fresh phase of expansionist capitalism, the “teenager” became the new model consumer-citizen, the term itself an invention of the marketing industry (Cook 1998). Equipped with disposable wealth to spend on commodities and “leisure” (Cohn 1969; Hebdige 1988:30), this was the first generation set loose to craft itself in large part through consumption. Capitalists for the first time saw youth as a market with its own infinitely cultivable needs. “Fawning like mad” (Cohn 1969:15), they manufactured the means–clothes, music, magazines, dances–for creating age-based collectivities with unprecedented self- awareness, visibility, and translocal potential.
The capacity of the languages of youth culture to mark emergent identities and consciousness was shown when the “rebels without a cause” of the 1950s became rebels with causes aplenty, from the romance of white hippy flower power to militant Black Panther antiracism. And while the naive self-absorption of lifestyle politics and rock resistance might have been evident from its roots in Haight Ashbury, the mass protests against the Vietnam War demonstrated that a self-conscious youth counter- culture could engage mainstream politics. Artful dodgers became draft dodgers, and the right of states to commandeer the means of violence, especially in the bodies and purposes of youth, was seriously challenged. Neither was this a purely parochial struggle; that much was attested by simultaneous upheavals among restive students in many parts of the world. The historical significance of these youth uprisings remains an open question.
But one thing about them is clear: youth activism was a precursor of new sorts of social movements, movements born of the creative refiguring of local means and ends in light of global, media- driven identities, ideologies, and vocabularies. The sounds of the sixties, perhaps the true Age of Youth, traversed a multicentered, electronically unified planet, fueled by transnational commercial interests. Amidst a rapidly proliferating flow of signs and values (Appadurai 1990; Hannerz 1989), youth culture began to construct an “elsewhere”–a universe-wide, alienated age-grade–that gave pre-adults the language for an identity apart from the “soiled and compromised parent culture” (Hebdige 1988:30).
This age-grade, purely a figurative community of course, was inherently tenuous and virtual. Its imagining could seldom fully transcend the limitations imposed by the commodity-dependence of mass cultural forms. As actors-through-consumption, teenagers bought–literally–into mainstream interests at the same time as they contested them. In so doing, they typified the predicament of would-be subversives in advanced capitalist contexts; of those who struggle to seize control of commodified signs and practices, thus to use them in ways that do more than merely reaffirm the status quo. Located far from sites of primary production, theirs is often a politics of style. Its iconoclasm is effected on camera ready bodies; or, more recently, along digital frontiers where hackers and “cyberpunks” protest freedoms lost as computer technology becomes ever more subject to corporate control (Coleman n.d.). To the critically minded, like Hebdige (1988:35), their exertions appear ambiguous, as “neither affirmation nor refusal.” Their iconoclastic play with mainstream commodity forms often signal subversionB-as in the case of Punk and RapB-and may discomfort the guardians of property and propriety. But it must always struggle to remain ahead of encroaching market forces, forces that threaten to neutralize its effects by reducing its creativity to bland consumer goods.
Beyond the Politics of Metaphor
Still, we mistake the possibilities of the moment if we see youth culture simply as a “politics of metaphor” (Hebdige loc. cit.). It is a mistake that flows from focusing more on the products of that culture, on its disembodied images and texts, than on their situated production and use. The potential of its signs and objects to be (re)deployed, to be “cut and mix[ed],” have made them easily available for the fashioning of a wide variety of identities and projects; identities and projects whose sometimes subversive strain, itself often acted out rather than spoken out, underlie the ambivalences endemic to the late twentieth-century representation of the young, sui generis. Also, perhaps to the political spirit of the age writ large. For the productive aspect of “youth culture” has expanded as juveniles have come to participate on a global scale in shaping their own markets, both legal and illegal; as their signifying practices have connived with those species of post-Fordist capital that owe little loyalty to local establishments or economies. Youth have been integral to the opening up of new economic spaces of unprecedented profitabilityB-the fertile Silicon Valleys, where young “nerds,” eschewing academic credentials and professional regulation, have become multimillionaires; the childlike insouciance that typifies this field, in image if not in terms of real control, being legible in the bespectacled boyishness of an aging Bill Gates.
The libertarian possibilities of electronic technologies that simultaneously privatize and globalize the means of communication are intrinsic to the effects of capitalism in its neoliberal guise, and have generated new openings for juvenile adventurers, ostensibly unfettered by a gerontocratic establishment. This is captured in the equivocal figure of the “hacker,” an underage outlaw bent on maintaining the freedom of the information highway, and redeeming his (more rarely her) creative potential from the grasp of evil corporations and imperious governments (Coleman n.d.). A string of American movies (like Hackers, Wargames, and Johnny Mnemonic) rehearse popular nightmares of electronic whizkids breaking into top security enclaves, and threatening to hold the state and its guardians to ransom. Recent reports in the US media, interestingly, tell of teenage e-traders amassing huge fortunes in their bedrooms while putatively doing their school “homework.”
But suburban cyberbrats are hardly unique in their capacity to mine the potential of new economic frontiers. Every bit as inspired and ingenious have been the ventures of less advantaged young people from the inner cities, from postcolonial and postrevolutionary societies, and from other terrors incognita, who seek to make good the promise of world-wide laissez-faire.
Here, too, liberalization has created room for youthful entrepreneurs to manoeuver beyond the confines of modernist modes of production, polity, legitimacy. Take the burgeoning “bush economies” of Cameroon and Chad, where “market boys” cross borders, change passports, trade currencies, and traffic in high-risk cargo like guns and drugs; in so doing, they invent fresh ways of getting rich on the margins of global markets (Roitman n.d.). Or consider the ferociously escalating teenage diamond trade-Banother amalgam of danger, desire, and deregulationB-that provisions armies in West and Central Africa, setting up innovative configurations of libertarian commerce, violence, and profit (De Boeck n.d.). Or observe the young Mouride men from Senegal who have taken to translocal enterprise with such energy that they talk of New York as “a suburb of Dakar;” their remittances finance major reconstruction of urban neighborhoods at home, transform local power relations, and, concomitantly, highlight the dwindling capacity of the nation-state to sustain its infrastructure (Mamadou Diouf, personal communication; Buggenhagen n.d). These fluid economies are usually not altogether free of gerontocratic control, of course. Nor do they supplant all formal political and economic arrangements, with which they have complex and multiple interconnections. But they do circumscribe and relativize them in significant ways, thereby challenging their exclusive sovereignty.
In sum, youth culture, in an epoch of liberalization, has shown itself uniquely able to link locales across transnational space; also to motivate the kinds of material practices that, in turn, have redrawn the maps of high modernism. Contemporaneity is its essence. In this, it echoes present-day pop, whose fast moving “sampling” distends the normative by juxtaposing sounds in startlingly labile ways, not least when it cannibalizes ethnomusics from across the planet. Small wonder that our nightmare adolescent–wearing absurdly expensive sports shoes, headphones blaring gangsta rap, beeper tied to a global underground economy–is a synthesis of street child and corporate mogul.
A qualification here. The marginalization of young people, at least in its present-day form, may be a very general structural consequence of the rise of neoliberal capitalism. And “youth culture” may be increasingly global in its reach. But this does not mean that the predicament of juveniles, or the manner of its experience, is everywhere the same, everywhere homogenized.
Neither in its social nor in its cultural dimensions is this the case. It takes highly specific forms, and has very different material implications, in Los Angeles and Dakar, London and Delhi. Hip hop, Air Jordans, and Manchester United colors might animate youthful imaginations almost everywhere, often serving as a poignant measure of the distance between dream and fulfillment, between desire and impossibility, between centers of great wealth and peripheries of crushing poverty. But these signs are always domesticated to some degree. Otherwise they would have very little density of meaning. Appropriated and re-contextualized, they are translated into hybrid languages capable of addressing local concerns. Thus it is that rap music is inflected in one way on the Cape Flats, another on the streets of Bombay or Havana.
Writes Richard Ssewakiryanga (1999:26):
Today in Uganda, rap music is not only received in its American form, but repackaged by borrowing from some of the traditional folklore to fill in the incomprehension…suffered by the audience listening to the poetics of American rappers.
Imported images, he notes, quickly penetrate local repertoires of humor, irony, anger. At the same time, these media remain points of intersection, points of connection between here and elsewhere, between sameness and difference, between received identities and a global imaginary.
Partly as a result of all this, youth tend everywhere to occupy the innovative, uncharted borderlands in which the global meets the local; this often being audible in the elaboration of creolized argots–like Street Setswana and Kwaita in South Africa–that give voice to imaginative worlds very different from those of the parental generation. 8These frontiers are also sites of tension, particularly for young people who confront the contradictions of modernity as they try to make good on the millennial promise of democracy and the free market in the newly liberalized states of Africa and Eastern Europe. In the late twentieth century, we have suggested, the image of youth-as- trouble has gained an advanced capitalist twist as impatient adolescents try to “take the waiting out of wanting,” thus to lessen the gulf between hope and fulfillment. In the process they have felt their power, power born of a growing willingness and ability to turn to the use of force, to garner illicit wealth, to hold polite society to ransom. Bill Buford (1993:264f) has said that it is only in moments of concerted violence that riotous British soccer fans experience a real sense of community, a point others have extended to gangland wars in US cities, to witchburning in the northerly provinces of South Africa, and to cognate social practices elsewhere. Is it surprising, then, that so many juveniles see themselves as ironic, mutant citizens of alien-nations, finding scant reflection of themselves in the rites and rhetoric, the provisions and entitlements, of a liberal democratic civic order?
8 For an excellent study of Street Setswana in the North West Province of South Africa, see Cook (1999).
ENDNOTE
It was the ANC manifesto that proclaimed “jobs for all at a living wage”…Where are the promised youth brigades? Where are the jobs? Where is the living wage? Now is the time.
Shaheed Mohamed, Cape Times, 7.xxix.99
Elsewhere (2000a) we explore the (onto) logic of neoliberal capitalism; or “millennial capitalism,” as we refer to it, thus to index not merely its epochal rise at the end of the century, but also the fact that it has become invested with an almost magical, salvific capacity to yield wealth without work, money without manufacture. There we seek to show that structural transformations in the material, moral, and signal relationship of production to consumption have altered the very essence of labor and social reproduction; also the essence of–and mutual bleeding into each other–of class, race, gender, and generation. 9 In the final analysis, it is this epochal history, this analytic ur-narrative, that holds the key to any understanding of the present and future predicament of youth; even of its unfolding construction as a category an und fur sich. Here we have sought to lay out, somewhat cavalierly, bits and pieces of the genealogy of that ur-narrative.
9 Age and generation, as the marxist anthropology of precapitalist societies has long pointed out, may coalesce in self-reproducing structures of exploitation. In many of these societies, youthful cadres provided the labor power, and hence surplus value, for their elders. The parallel with neoliberal capitalism is obvious. Increasingly, “youth” and “underclass,” both ever more racinated and ethnicized, run together; note, here, Abdullah’s (1998) suggestive use of the term “lumpen youth culture.”
In so doing, we have sought to complicate current talk, at least in populist discourses, of “the crisis of youth”; talk that portrays the predicament of the younger generation in monochromatically bleak terms. And 10 if all were entropy, all catastrophe, all impossibility in this Age of Futilitarianism, this age in which rampant self-interest meets rampant pessimism (Comaroff and Comaroff 1999a). It is not that these terms are inaccurate. Nor that deep concern is unwarranted. To the contrary. The metamorphosis of the global economy is marginalizing many people before they grow to full maturity, excluding them from the prospect of regular employment, treating them increasingly as adults before the law when they transgress the bounds of the normative, demonizing them as they turn to crime in the absence of any other means of livelihood. The young of today, it seems, are more than ever enfranchised as consumers-welcomed into the marketplace in the immediate interests of corporate capital–often then to be excluded from the benefits of mainstream economic participation, political acknowledgement, and civic responsibility (cf. Venkatesh n.d.[b]).
But this is only a part of the story.
10 No less problematic are statements of unqualified optimism about a new and undifferentiated “millennial generation” in the US, bereft of the cynicism and rebelliousness of their parents (Howe and Strauss 2000).
For one thing, as we have said, the attribution to unruly youth of the standardized nightmares of polite society–not unlike the witch in precolonial and colonial Africa (Wilson 1951)–goes back to the genesis of industrial capitalism and its bourgeois sensibilities. It is on the back of those situated in the liminal space between childhood innocence and adult responsibility that modernist sociomoral anxieties have tended to be borne. For another thing, it is crucial, if we are to make any real sense of the contemporary predicament of youth, of its neomodern construction as a category in and for itself, that we stress its intrinsic bipolarity, its doubling. Youth is not only a signifier of exclusion, of impossibility, of emasculation, denigration, and futility. Nor, by all accounts, is it experienced as such. While they may not, for the most part, have captured the mainstream–and may, indeed, constitute an infinitely exploitable market, an inexhaustible reservoir of consumers, an eternal font of surplus value to be extracted–the young remain a constant source of creativity, ingenuity, possibility, empowerment. A source of alternative, yet-to-be- imagined futures.
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Privatizing the Millennium
The first is from post-apartheid South Africa.
The New Life Church in Mafikeng-Mmabatho, capital of the North West Province, was established just before the fall of apartheid. It typifies a brand of upbeat, technically-hyped Pentecostalism that aspires to fill the moral void left by a withering of revolutionary ideals and civic norms in the postcolony. While New Life is the creation of a talented pair of pastors, a husband and wife who have shaped it independently of denominational oversight, their community belongs to the International Federation of Christian Churches; this is a global network of congregations, all of which combine a lively charismatic realism with a frank materiality, the latter embodied in a subject not embarrassed by this-worldly desire. Congregants pay a tithe, and are encouraged to expect that their investment, both spiritual and monetary, will yield tangible empowerment. They are offered a range of services, from marriage guidance to financial counseling, that recast the pastoral in a distinctly service-oriented, therapeutic key. As in many such movements, the stress on divine manifestation is accompanied by a preoccupation with cutting-edge media: “It might sound heretical,” noted the founding pastor, “but we strive above all to make our services exciting, affecting. Our competition, after all, is the video arcade, the movie house, and the casino.” Remember the casino. We shall return to it. In New Life’s sparkling suburban sanctuary, a sophisticated sound stage replaces the altar. Services are punctuated by lilting hymns and love songs to Jesus, crooned by a modishly dressed, youthful band–or “worship team”–equipped with electronic instruments. Overhead, a large karaoke screen flashes the lyrics; in a booth to the rear, a technician monitors the acoustics. Meetings draw large crowds that span a wide spectrum of race, age, and class. They center on stylized personal testimonies that narrate, in psychological terms, a self-reborn into an individualized world of transparency, purpose, and prosperity.
The second comes from post-Soviet Russia.
The messiah has arrived. He is to be found in East Siberia, wherein lies “the Promised Land of the Future.” More prosaically, he lives in a compound near Minusinsk Depression, east of Abakan. Sergei Torop by name, he prefers to be called Vissarion. He had his own webpage in the 1990s,1 on which he explained that Vissarion–also the name of Stalin’s father–means “giving the life” in “the language of the Universe.” In the event that that language is not understood by ordinary mortals, seven more conventional vernaculars conveyed his cyber-message, which promised that his Word would soon spread across the World. The 40-ish year-old, ethereal looking savior established the Last Testament Church in 1991, after the repressed memory of two millennia flooded back to him, after he came to realize that he was not the child of Siberian construction workers but the Son of God, after he learned that “all religions are inserted in him”; the origin myth of the movement, significantly, dates these revelations roughly to the fall of the USSR. Vissarion acquired a substantial following during the 1990s, the Vissariontsi, composed largely of “disenchanted [former] Soviet intellectuals and idea lists.” While their exact number is uncertain–it is said to run into tens of thousands today–they soon attracted the attention of the Orthodox Church, which took to monitoring them carefully; also of the state, which appears to have left them alone, largely because the arrival of the church breathed life into a dying local economy. The movement has a strong green orientation, seeing itself as “A Siberian Global Experiment targeting Human Survival under Circumstances of Social and Natural Cataclysm.”Vissarion himself was a traffic warden until he turned messiah, persuaded his disciples to hand over their earthly wealth to him, and established the City of Sun, which is what he calls his rural dominion. This dominion is reminiscent of a Soviet collective— although, some time back, it formed a joint stock company, Tabrat Ltd., to bankroll its material existence. In short, the Second Coming here envisages a future in the past, a hereafter (or there-before?) that revivifies the glories of a socialist commune by lodging it securely in the global capitalist economy. Vissarion has not escaped skepticism. He has been portrayed as an enchanted entrepreneur who earns a lucrativeincome from service delivery in the God business, a business flourishing anew in these turbulent times,2 a business, suggested Tom Whitehouse in 1999, that often yields high profits to its High Priests. Torop, he went on to note, lived in lavish circumstances. No wonder that Orthodox clergy saw him as an “evil pyramid schemer,” an image which we shall have cause to revisit. Whether or not he is a charlatan, a con man with a Christ- like appearance and a creative line in income redistribution, is beside our present point. The various features of his religious movement–its entry into the world of the joint stock ventures, its presence on the web, its global outreach, its appeal to eco-technical solutions for planetary problems, its promise of instant redemption at a price in hard currency, its well-requited head of operations–are all of a piece. They tell a story at once very old and very new.
The third is from the American heartland.
In Columbus, Indiana, a small town some four hours drive from Chicago on Highway 64, there is an extraordinary array of churches. Columbus is known for its public architecture because the local captains of industry came to a decision, at some point in the past, to make their town into a shrine to the built form. As a result, many internationally famous “names” erected buildings across the flatlands of this otherwise unprepossessing corner of the Midwest. One of them is a profoundly beautiful, profoundly spiritual, edifice. Designed by Eero Saarinen, the North Christian Church houses a congregation of Disciples of Christ, whose journal, Cutting Edge, is unusually revealing. Volume 29 no.2 of 2000 is dedicated to the topic of “Buildings for the Post- Christendom Church” (Blankenship 2000: 1-2). “Christendom,” it declares, “is dying” (p.1). What began in the fourth century of the common era is over, a new reformation is under way. But what, precisely, are its signs? Among other things, “the adoption of market driven planning to replace tradition”; this in order to appeal to a generation that wants “choices, convenience, quality, and specialized services” in religion as in everything else (p.2; after Schaller 1999). By extension, church facilities, like prayer itself, require “above all [to be] useful, adaptable, and marketable.” And so, in the most conservative crannies of Christian America, the church enters the new millennium by making common cause not with a capitalist ethos grounded in virtuous work, in the production of the self through the production of value, but with a world of convenience and consumption, of free choice and flexibility; a world in which the provision of services, religious services like other customer services, is paramount.
Each of these vignettes evokes the ghost of Max Weber. Each speaks of a new moment in the history of capitalism, of its Second Coming, this time in neoliberal guise, this time on an even more global scale than before. They also speak of a new religious spirit to go with that moment, a spirit which, as we shall see, is rampant in Africa. But not only in Africa. Note that our three instances come from what used to be called, respectively, the third, second, and first worlds.
All of which raises a number of conundrums for our understanding of economy and society, culture and history, faith and identity in the early years of the new millennium. Some of the corollaries of the Second Coming –“plagues of the ‘new world order’,” Derrida (1994:91) calls them–have occasioned heated debate. Thus, for example, populist polemics have dwelt on the planetary conjuncture, for good or ill, of “homogenization and difference” (e.g. Barber 1992); on the simultaneous, synergistic spiraling of wealth and poverty; on the rise, like a disfigured phoenix, of a “new medievalism” (Brownlee et al 1991; cf. Connelly and Kennedy 1994). For its part, scholarly debate focused, at the turn of the century, on the confounding effects of rampant liberalization: on whether it engenders truly transnational flows of capital or drains them off to a few major sites (Hirst and Thompson 1996); on whether it weakens, sustains, or reinvents the nation-state (Sassen 1996); on whether it frees up, curbs, or compartmentalizes the movement of labor; on whether the current fixation with democracy, its resurrection in so many places, betokens a measure of mass empowerment or an “emptying out of [its] meaning” (Negri 1999:9; Comaroff and Comaroff 1997). Equally in question is why the present infatuation with civil society has been accompanied by alarming increases in civil strife; why, in like vein, the politics of consumerism, human rights, and entitlement has coincided with puzzling new patterns of exclusion, patterns that refract long-established lines of gender, sexuality, race, and class (Gal 1997; Yudice 1995); why, also, there has been a palpable rise in many countries of domestic violence, rape, child abuse, prison populations and, most dramatically of all, criminal “phantom-states” (Derrida 1994:83; Blaney and Pashsa 1993); forms of organized crime, in short, that mimic the state, arrogating its powers and providing some of its services for a fee.
Other features of our present predicament were less remarked at the millennium, although they have become more so in recent times. Among them are the odd coupling of the legalistic with the libertarian, constitutionality with deregulation, and–at the core of our concerns here–hyper-rationalization with the exuberant spread of innovative occult practices and money magic, of pyramid schemes and prosperity gospels; the enchantments, that is, of a decidedly neoliberal economy, whose ever more inscrutable speculations seem to call up fresh specters in their wake. Note that, unlike others who have discussed the “new spectrality” of that economy (Negri 1999:9; Sprinker 1999), we do not talk here in metaphorical terms. We seek, instead, to draw attention to the distinctly pragmatic qualities of the messianic and the millennial; not merely in the tenor of organized religion, of which we shall have a lot to say, but of capitalism itself as a gospel of salvation. As this suggests, in speaking of Millennial Capitalism we intend not merely capitalism at the millennium–capitalism, that is, in its chronological contemporaneity–but also capitalism in its messianic, salvific, even magical manifestations; capitalism as a cultural and moral economy with the capacity, if harnessed properly, to enrich the poor and further enrich the wealthy, to solve social problems, to heal the sick, to elicit divine favor, to add material value to the commonweal.
The question, patently, is why? Why has capitalism taken on these features? What is new about them? And how, exactly, have they reconfigured the religious world in their wake? It is on this last issue that we focus here.
Let us, then, cut to the heart of the matter. If we are to understand the spirits of our age, the place to begin, as Marx noted for another historical juncture, is with epochal shifts in the constitutive relationship of production to consumption. This is not to say that the essence of neoliberal capitalism is reducible purely to that relationship. Quite the opposite: there is now a large literature on the various dimensions of the new global economy–from the workings of finance capital, the electronic commons, and transnational corporations through the changing, labile character of work and labor, its mobility and its transience, its gendered and generational inflections, to the impact of space-time compression, of flexible accumulation, and of the planetary flow of signs, styles, and commodities upon old sovereignties, old loyalties, old identities. All of these things are crucially important in understanding the shape of the world we live in (see Comaroff and Comaroff 2000). For now, however, we have perforce to take them for granted. In any case, we would suggest, it is specifically by interrogating the shifting articulation of production to consumption, of the pro to the con in capitalist economics, that we might make sense of the emergence of new forms of enchantment–and of the kinds of Neoprotestantism to which they appear to be giving rise in postcolonial Africa. And elsewhere.
Capitalism at the millennium, millennial capitalism
Consumption, recall, was the hallmark disease of the eighteenth and nineteenth centuries: of the First Coming of Industrial Capitalism, an age in which the ecological conditions of production, its consuming passions, ate up the bodies of producers. Now, at the beginning of the twenty-first, semiotically transposed, it is often said to be the “hallmark of modernity,” the measure of its wealth, health, and vitality. An over- generalization? Maybe. Yet the claim does capture popular imaginings. It also resonates with the growing Eurocultural truism that the (post)modern person is a subject made with objects. Nor is this surprising. Consumption, in its ideological guise–as “consumerism”–refers to a material sensibility actively cultivated, for the common good, by Western states and commercial interests, particularly since World War II. Also by some noncapitalist regimes: in the early 1990s, even Deng Xiaoping advocated “consumption as a motor force of production” (Oirlik 1996:194).
As consumption became the moving spirit of the late twentieth century, so there has been a concomitant eclipse of production; an eclipse, at least, of its perceived salience for the wealth of nations. This has heralded a shift, across the world, in ordinary understandings of the nature of capitalism. The workplace and labor, especially work- and-place securely rooted in a stable local context, are no longer prime sites for the creation of value or identity (Sennett 1998). The factory and the shop, far from secure centers of fabrication and family income, are increasingly experienced by virtue of their replacement at the hands of nonhuman or “nonstandard” means of manufacture. Or by their removal to an elsewhere–where labor is cheaper, less assertive, less taxed, more feminized, less protected by states and unions; in South Africa, for example, 80% of employers prefer to hire non standard workers. Hence the paradox, in many economies, of high official employment rates amidst stark deindustrialization, joblessness, and growing carceral populations. In the upshot, production appears to have been superseded, as the ur-source of wealth, by less tangible ways of generating value: by control over intellectual property, copyrights, franchises, and licensees; by owning the means of communication and the conveyancing of people and things; by the provision of services; and, above all, by the capacity to direct the flow of finance capital.
Symptomatic in this respect, we argue in another essay (2000b), are the changing historical fortunes of gambling. Risk has always been crucial to the growth of modern economies. But, removed from the dignifying nexus of the market, it was treated until recently, alike by Protestant ethics and populist morality, as a “pariah” practice. Casinos were set apart from the workaday world, being situated in liminal places of leisure rather than sites of honest toil. Living off the proceeds of this form of speculation was, normatively-speaking, the epitome of immoral accumulation: the wager stood to the wage as sin to virtue. Over a generation, betting, in its marked form, has changed moral valence and invaded everyday existence almost everywhere, being routinized in high risk dealings in stocks, bonds, and funds whose fortunes are governed largely by chance. It also expresses itself in a fascination with “futures” and their populist counterpart, the lottery. Here the mundane meets the millennial: “Not a lotto tomaro,” proclaimed an ironic, inner-city mural in Chicago in 2000, large hands grasping a pile of casino chips, beside which nestled a motherless baby;3 this at a time when, increasingly “operated and promoted” by government, “gambling [had become not just] the fastest growing industry in the US,” but one “tightly woven into the national fabric.”4 Indeed, life itself is now a common object of bookmaking; it is no longer the sole preserve of the “respectable” insurance industry. Take, by way of an example that has always fascinated us, a report in Newsweek from early 1999:5
In America’s casino culture, no wager is outre. So how about betting on how long a stranger is likely to live? You can buy part or all of his or her insurance policy, becoming a beneficiary. Your gamble: that death will come soon enough to yield a high return on the money you put up. The Viatical Association6 of America says that $1 billion worth of coverage went into play last year.
In the era of millennial capitalism, securing instant returns is often a matter of life and death. Also in 1999, the India Tribune7 reported that one of the Indian states, Madya Pradesh, was “caught in a vortex of lottery mania” which had led to several suicides. It described “extreme enthusiasm among the jobless youth towards trying their luck to make a fast buck.” More mundanely, efforts to enlist divine help in tipping the odds, from the Taiwanese countryside to the Kalahari fringe, have become a regular feature of what Robert Weller (2000:482) terms “fee for service” religions. These are locally- nuanced fantasies of beating capitalism at its own game by drawing a winning number at the behest of unseen forces.
The change in the moral valence of gambling also has a public dimension. In many countries, lotteries have become a favored means of filling national coffers and generating cultural capital. The defunct machinery of a growing number of welfare states, to be sure, is being turned by the wheel of fortune. With more and more governments depending on this source for quick revenue fixes, notes George Will, a well-known conservative commentator in the U.S., betting has “been transformed from a social disease”–subjected, not so long ago, to scrutiny at the hands of Harvard Medical School8–“into social policy.”9” Once a dangerous sign of moral turpitude, “it is now marketed almost as a ‘patriotic duty.”10
And yet crisis after crisis in the global economy, and growing income disparities on a planetary scale, make it painfully plain that there is no such thing as capitalism without production. Apart from all else, Fordist manufacture has not disappeared. It has been transformed, dispersed, and reorganized–with the effect that sites of fabrication have been removed from sites of consumption in such a way as to give the appearance that proletariats, sensu stricto, are a thing of the past. This displacement, this rendering absent of visible production, has convinced the likes of Derrida (n.d.; after Rifkin 1995) that we have reached the end of “the world of work” as we know it: the end of the epoch of homo faber, of class consciousness, of the modernist idea of self-construction through virtuous labor. All identities seem to be contrived through self-fashioning, all wealth by means of the entrepreneurial. All of which, tautologically, affirms the putative primacy of consumption. And makes the operations of capital appear arcane, quixotic, magical. If Western scholars have been somewhat slow to reflect on why this is so, their “others” have not; especially those others who live in places where there has been a sudden infusion of commodities, an explosion of new forms of wealth, and a simultaneous shrinking of the labor market. Like South Africa. Many, to be sure, have been quick to give voice to their perplexity at the secret of this wealth: of its sources and the capriciousness of its distribution, of the mysterious forms it takes, of its slipperiness, of the opaque relations between means and ends embodied in it. Our concern here grows directly out of these perplexities: out of world-wide speculation, in both senses of the term, provoked by the shifting conditions of material existence at the end of the twentieth century. The revalorization of speculation, we have also argued before, is itself a corollary of the experiential paradox, the doubling, at the core of neoliberal capitalism, of capitalism in its millennial manifestation: the fact that it appears to produce desire on a global scale yet to decrease the certainty of work or the security of persons; that it appears to magnify class differences but to undercut class consciousness; above all, that it appears to offer up vast, almost instantaneous riches to those who master its spectral technologies–and, simultaneously, to threaten the very being of those who do not.
This doubling is most visible in postcolonies; especially in those like South Africa- -set free by the events of 1989 and their aftermath–that entered the global arena with distinct structural disadvantages. A good deal is to be learned about the historical implications of the current moment by eavesdropping on the popular anxieties to be heard in such places: on the mounting disenchantment with liberty under libertarian conditions; on the nostalgia for past regimes, some of them immeasurably repressive; on moral panics occasioned by rapidly rising suicide rates; on the upsurge of assertions of identity and autochthony; on the widespread fears, in many parts of Africa, Asia, and Central Europe alike, concerning the apparently preternatural production of wealth. The close of the Cold War–and, in its wake, the death of apartheid in South Africa and democratization movements elsewhere on the continent–fired utopian imaginations. But liberation under neoliberal conditions has been marred by a disconcerting upsurge of violence, crime, and disorder. The quest for democracy, the rule of law, prosperity, and civility threatens to dissolve into strife and recrimination, even political chaos. Everywhere there is evidence of an uneasy fusion of enfranchisement and exclusion; of xenophobic reaction to the bleeding of national borders; of the effort to realize modern utopias by decidedly postmodern means; of the waxing, in many places, of conspiracy theories; of the fetishization of human rights, the rule of law, and civil society, a construct whose populist appeal seems everywhere to rise in rough proportion to its inchoateness as a principle of praxis.
Gone is any official-speak of egalitarian futures, work-for-all, or the paternal government envisioned by the freedom movements of yore. Transformed, too, is the modernist nation-state as we once knew it, its hyphenation more or less ruptured under the impact of global economic and electronic integration, amidst unprecedented flows of people, commodities, and currencies, amidst changes in the very nature of citizenship and the construction of identity. These transformations have expressed themselves increasingly in a spirit of deregulation, with its taunting mix of emancipation and limitation. As those citizens not fortunate enough to win the lottery of life try to find salvation in enterprise, they find themselves battling the eccentric currents of the “new” world order, which shortcircuit received sovereignties, received means and ends, received connections between personhood and place. And as the great containers of modern social order have been fractured, so have the cultural, ethical, and spiritual coordinates on which they were founded; coordinates that charted a conceptual and institutional terrain long taken for granted in classic Western (for which read JudaeoProtestant) ideology and its civil extension–among them, the dichotomy between the sacred and the secular, the transcendent and the temporal, the material and the moral, the pious and the pecuniary, and, most of all, modernity and enchantment. Which, by turn, focuses our gaze on occult economies and new religious movements?
Occult economies and new religious movements
A striking corollary of the Age of Millennial Capitalism has been the global proliferation of “occult economies.” These economies have two dimensions: a material aspect founded on the sustained effort to conjure wealth–or to account for its accumulation–by appeal to techniques that defy practical reason; and an ethical aspect, grounded in the moral discourses sparked by the manufacture of value, either real or imagined, by arcane, “magical” means. It is difficult, of course, to quantify the presence of the occult–and, therefore, to make any claim that it is on the increase. As we have already noted, finance capital has always had its spectral enchantments, its modes of speculation based on less than honest toil, on less than rational connections between means and ends. Both its underside (the pariah forms of gambling of which we spoke a moment ago) and its upper side (a fiscal industry embracing everything from insurance to stock markets) have been rooted, from the first, in two inscrutables: a faith in probability, itself a notoriously unreliable way of predicting the future from the past, and a monetary system which depends for its existence on confidence, a chimera knowable, tautologically, only by its effects. Wherein, then, lies the claim that occult economies are presently on the rise? In the specific context of South Africa, we have demonstrated (1999a) that there has been an explosion of occult-related activity–arising out of accusations of ritual killing, witchcraft, and zombie conjuring–since the late apartheid years; also of fantastic Ponzi schemes, of the sale of body parts for “magical” purposes, of allegations of satanic practice, even of tourism based on the sighting of fabulous monsters. Middle class magazines run “dial-a-diviner” advertisements, national papers carry front page articles on medicine murders, prime-time television broadcasts dramas of sorcery, and more than one “witchcraft summit” has been held. Whether or not the brute quantum of occult activity exceeds that of times past, it is clear is that their reported incidence, written about by the mainstream press in more prosaic terms than ever before (Ford red 1999), has forced itself upon the public sphere, rupturing the flow of mediated news. It is this rupture–this focus of popular attention on the place of the arcane in everyday production–to which we refer when we speak of a global proliferation of occult economies.
It is not difficult to catalogue the presence of these economies in different places across the planet. In West Africa, for example, Geschiere (1997) has shown how zombie making is an endemic feature of everyday life, how sorcery has entered into postcolonial political economy, how magic has become as much an acknowledged aspect of mundane survival strategies as it is indispensable to the ambitions and machinations of the powerful. Nor is all of this based in rural situations or among poor people. In Nigeria’s lively national press, Bastian (1993: 133f) shows, witchcraft is a frequent topic, both in quality broadsheets and in tabloids. Far from falling into the domain of the “customary” or the “exotic,” it is a vital idiom for understanding contemporary life–urban and rural, political and personal. One might add, parenthetically, that accounts of Nigerian supernaturalism are frequently recycled in the popular American press, where they have an avid readership, both black and white.
Occult economies thrive in various parts of Asia, too, as Rosalind Morris (2000) indicates. In Thailand–where fortune telling has been transformed by global technology and email divination has taken off–one “traditional” seer, auspiciously named Madam Luk, reports that her clients nowadays ask three questions to the exclusion of all others: “‘Is my company going broke?’ ‘Am I going to lose my job?’ and ‘Will I find other employment?,,,11Here, as well, the fallout of neoliberal capitalism is having a profound impact on magical practice, a process splendidly captured in Morris’s account of the career of one of Thailand’s most renowned spirit mediums, who recently staged a dramatic, mass-mediated confession: he declared himself a fake. This, no less, so that he might take up a career as a distributor for Amway, a global pyramid scheme run by two Christian patriarchs in a small rural town in Michigan. Such schemes, says Morris, are the economic counterpart of mediumship: they “occult” the production of value with a disarmingly personalized, hyper-real directness. The verb is hers, after Zizek (1997:10); of the point itself, more in a moment.
Sometimes dealings in the occult have a more visceral, darker side. Throughout Latin America in the 1990s, as in Africa and Asia, there have been mass panics about the clandestine theft and sale of the organs of young people, usually by unscrupulous expatriates (Scheper-Hughes 1996); violence against children has become metonymic of threats to social reproduction in many ethnic and national contexts, the dead (or missing) child having emerged as the standardized nightmare of a world out of control (J. Comaroff 1997). There, and in other parts of the globe, this commerce–like international adoptions, mail-order marriage, and indentured domestic labor–is seen as a new form of imperialism, the affluent north siphoning off the essence of poorer “others” by mysterious means for nefarious, often ritual ends. All of which gives evidence, to those at the nether end of the global distribution of wealth, of the workings of potent magical technologies and insidious modes of accumulation.
That evidence reaches into the heart of Europe itself: hence the scares some years back, in several countries, about the sexual and satanic abuse of children (La Fontaine 1997);12 also about the theft and abuse of human tissue and genetic material by an unholy alliance of Godless scientists and corporate Frankensteins. An extreme instance is the urban myth that traversed the internet in 1997 about the secret excision of kidneys, by arcane means, from business travelers waylaid at international airports. Several police departments, moral commentators, and mass media in the USA took these stories seriously enough to investigate them.13
Note a persistent theme in all this: the anxiety that has come to surround transformations in the everyday economic world occasioned by two things. The first is the opening up of new kinds of translocal markets, of an inscrutable traffic in people, labor, services, and things; the second, the explosion of new forms of financial speculation and investment that are at once seductive and dangerous. If the former is epitomised by the sale of persons and their bodies, part or whole, the latter reaches its apex in the extraordinary intensification, lately, of pyramid schemes, many of them tied to the electronic media. These schemes and a host of scams allied with them–a few legal, many illegal, some alegal–are hardly new. But their recent mushrooming across the world has drawn a great deal of attention; this partly because of their sheer scale and partly because, by crossing national borders and registering at addresses far from the site of their local operation, they insinuate themselves into the slipstream of global capital, thereby escaping control. Recall those whose crash sparked the Albanian revolution early in 1997, several of which took on almost miraculous dimensions for poor investors; one pyramid manager in Albania was “a gypsy fortune teller, complete with crystal ball, who claimed to know the future.”1414 Even in the tightly regulated stock markets of the USA, there has been a huge rise in illicit dealings that owe their logic, if not their precise workings, to Ponzi operations; this because investors have become ever more “disposed to throw dollars at get-rich-quick schemes.” $6 billion, infact, was lost to scams on the New York Stock Exchange in 1996.15 Voodoo economics is alive and well at the financial center of the Western World.
These scams also bring to mind others, different yet similar, that arise from a promiscuous mix of scarcity and deregulation; also of enchantment, mystery, even salvation. This was the case with the Foundation for New Era Philanthropy, a US pyramid created “to change the world for the glory of God.” On the basis of a promise to double their money in six months, its founder, John Bennett, persuaded 500 nonprofit organizations, Christian colleges, and Ivy League universities to invest $354 million.16 Miracle 2000, a South African “empowerment” scheme that promised a 220% return on investments in 42 days, also had a strongly millennial side to it. So popular did it become that it drew crowds from across the land to the East Rand home of its 39-year- old founder, Sibusiso Radebe, crowds that would wait days to make their deposits. When an elite crime-busting unit of the South African Police Services cracked down on the scheme, arresting Radebe, hundreds of outraged investors marched on the Directorate of Public Prosecutions in Pretoria, carrying placards that proclaimed him as their “Messiah.” He was, they said, “doing more to alleviate poverty than the government.”17 In something akin to a memorial service, these protestors sung hymns and prayed for the return of both their savior and their savings.18 When Radebe was eventually released on bail, “ululating investors carried [him] shoulder-high and described him as a biblical Moses, who had delivered the downtrodden Israelites to God’s promised land.”19
All of these things have a single common denominator: the allure of conjuring wealth from nothing. In this respect, while they recall older magicalities, they are the offspring of the same animating spirit as casino capitalism; indeed, perhaps they are casino capitalism for those who lack the fiscal or cultural capital–or who, for one or another reason, are reluctant to gamble on more conventional markets. Like the wizardry that made straw into gold (Schneider 1989), these alchemic techniques defy reason in promising to return unnaturally large profits on small investments, to yield wealth without work, to produce value without effort. Here, again, is the specter, the distinctive spirit, of neoliberalism in its triumphal phase. In its shadowy penumbra, the line between Ponzi schemes and prosperity gospels is very thin indeed.
This, in turn, brings us to the spread of new religious movements across the planet. These, we suggest, may be seen as the apotheosis of the occult economies of which we have been speaking; as their holy-owned subsidiaries, if we may be forgiven the pun. Such movements take on a wide variety of guises. Some, like the Vissariontsi with which we began, sound perennial themes of apocalypse and utopian communitarianism, albeit tuned to a distinctively local key. But the followers of Vissarion also share a good deal with other Neoprotestant denominations elsewhere, among them the New Life Church in South Africa: a propensity for seeing congregations as joint stock companies, offering the faithful a tangible return on their investments; a fascination with new technologies and media that seem to condense the numinous magic of global enterprise; an eclipse of the ideal of patient toil and paradise postponed by the promise of prompt reward; the fusing of a millennial spirit with the speculative force of finance capital, so that the instant accumulation of wealth becomes synonymous with the unmediated power of God; a tendency, because of all this, to be viewed by orthodox believers as being mercenary, Satanic, magic-ridden.
These features are even more palpable in the socalled “fee-for-service” faiths, those consumer cults alluded to above, which are challenging established Christian denominations in Africa and elsewhere. Typical of them is the Brazilian movement, the Universal Church of the Kingdom of God (Igreja Universal do Reina de Deus), which, since 1994, has grown rapidly all over southern Africa. Controversial in its country of origin, this church is reforming the Protestant Ethic with enterprise and urbanity. It owns a major television network in Brazil, has an elaborate website, and sponsors high- profile religious rock groups and soap operas (Kramer 1999). Above all, it promises swift payback to those who embrace Christ, denounce Satan, and “make their faith practical” by “sacrificing” all they can to the movement.20 Here Pentecostalism meets neoliberal enterprise head on; here the theological waxes psychotherapeutic. In its African churches, most of them–literally–storefronts in town centers, prayer meetings respond to candidly mercenary motives, offering everything from cures for depression through financial advice to remedies for unemployment; itinerant passers-by, clients and customers really, select the services they require. Even the smallest churches have elaborate electronic sound systems; pounding music, indistinguishable from any other rock music to all but the best trained ear, beats out a distinctly this-worldly ethos. A collage of advertisements for BMWs and lottery winnings adorned the altar in one such church that we visited. Above it was the banner heading: “Delight Yourself in the Lord and He Will Give You the Desires of Your Heart (Psalms 37: 4).” Tabloids stuck to walls and windows carried stories, told in the first person, about those whose rebirth in the fold was rewarded by a rush of wealth or an astonishing recovery of health.
The ability to deliver in the here-and-now, itself a potent form of space-time compression, is offered as the measure of a genuinely global God, just as it is taken to explain the lively power of Satanism. Both have the instant efficacy of the magical and the millenniary. As Kramer (1999:35) says of Brazilian Neopentecostals, “innerworldly asceticism has been replaced with a concern for the pragmatics of material gain and the immediacy of desire … [T]he return on capital has suddenly become more spiritually compelling and imminent … than the return of Christ.” This shift is endemic to many new religious movements nowadays. For them, and for their many millions of members, the Second Coming evokes not a Jesus who saves, but one who pays dividends. Or, more accurately, one who promises a miraculous return on spiritual venture capital.
It might be argued that, as neoliberal forces have eroded the provenance of liberal democratic states in respect of education, health, and welfare, religious movements– above all, those flexible “prosperity” movements that mimic the workings of business– have expanded their institutional reach into formerly “secular” public domains. In South Africa, as a rising sense of entitlement runs up against the reality of privatization and limited state resources, churches have invested ever more heavily in building schools, clinics, and sports centers. They have extended their ministry in time and content, offering a host of individualized, special services–from exorcism to book-keeping–to members and nonmembers alike. Ever more aware of their role in civil society, these denominations involve themselves actively in current politics, both local and national. As a consequence, notions of the sacred and profane, of membership and congregation, of the calendar and the institutional scope of organized religion are all being reshaped. So, too, are the means of mediating and manifesting divine power.
Why? How, to put the matter more generally, are we to account for the current spread and impact of occult economies and prosperity cults? In framing the problem, of course, we have already pointed in the direction of some answers.
Toward a privatized millennium
To the degree that millennial capitalism fuses the modern and the postmodern, hope and hopelessness, utility and futility, the world created in its image presents itself as a mass of contradictions: as a world, simultaneously, of possibility and impossibility. This is precisely the juxtaposition associated with cargo cults and chiliastic movements in other times and places (Worsley 1957; Cohn 1957). But, as the growth of prosperity gospels and fee-for-service movements illustrates, the chiliastic urge in neoliberal times expresses itself in a privatized millennium, a personalized rather than a communal sense of rebirth. In this, the messianic meets the magical. In the here-and-now, the cargo, glimpsed in large part through TV and the Internet, takes the form of huge concentrations of wealth accruing, legitimately or otherwise, to the rich of the new planetary economy. It is enigmatic wealth, derived mysteriously, as we said earlier, from financial investment and management, from intellectual property and other rights, from electronic expertise and the command of cyberspace, from transport and its cognate operations, and from the supply of various sorts of post-Fordist services. All of this points to the fact that the covert mechanisms of changing markets, not to mention abstruse technological and informational knowledge , hold the key to hitherto unimaginable fortunes: to capital amassed by the ever more rapid flow of value, across time and space, into the fluid coordinates of the local and the global.
Herein, of course, lies the other side of the coin: the sense of impossibility, even despair, that comes from being left out of the promise of prosperity, from having to look in on a global economy of desire from its immiserated exteriors. Whether it be in post-Soviet Central Europe or postcolonial Africa, in post-Thatcherite Britain or the neoliberal USA, in a China edging towards its own form of capitalism or in Neopentecostal Latin America, the world-historical process which came to be symbolized by the events of 1989 held out the prospect that everyone would be set free to accumulate and speculate, to consume, and to indulge repressed cravings in a universe of less government, greater privatization, more opulence, and infinite enterprise. For the vast majority, however, the millennial moment passed without visible enrichment.
The implication? That, in these times–the late modernist age when, according to Weber and Marx, enchantment would wither away–more and more ordinary people see arcane forces intervening in the production of value, diverting its flow toward a new elect. They also attribute to these arcane forces their feelings of erasure and loss: an erasure, in many places, of community and family; a loss of human integrity, experienced in the spreading commodification of persons and their bodies, in the unyoking of the market value from the social value of objects and relations, in the substitution of quantities for quality, abstraction for substance. None of these perceptions is new, as we have said. Balzac (1965 [1847]) described them for France in the 1840s, as did Conrad (1957 [1911]) for prerevolutionary Russia, and neither were alone. Gluckman (1959) spoke long ago of the “magic of despair” which arose in similarly dislocated colonial situations in Africa.
Nonetheless, to reiterate, many people across the world are experiencing these disruptions right now in ways that make them appear ever more acute, ever more devastating, ever harder to grasp or to rationalize to themselves. Which is why the ethical dimensions of occult economies are so prominent, why the mass panics of our times tend to be moral in tone, why they so often express themselves in religious movements that pursue instant material returns and yet condemn those who enrich themselves in unGodly ways. And why, more generally, occult economies consist, at one level, in the constant quest for new, magical means for otherwise unattainable ends, and yet, at another, voice a desire to sanction, even eradicate, people held to have accumulated assets by those very means. Satan and salvation, it seems, remain the conditions of each other’s imaginings.
In sum, occult economies in general, and Neoprotestant religious movements in particular–in Africa and elsewhere–are a response to the perception of an epochal shift in the constitution of the lived world: a world in which the most promising way to create real wealth seems to lie in forms of power/knowledge that transgress the conventional, the rational, the moral, thus to multiply available techniques of producing value, fair or foul. In their cultural aspect, these economies bespeak a resolute effort to come to terms with that power/knowledge, to account for the inexplicable phenomena to which it gives rise, to plumb its secrets–a byproduct of which is the invention of new occult specters. Thus, for example, the unprecedented manifestation of zombies in some parts of the South African countryside has grown in direct proportion to the shrinking labor market for young men (Comaroff and Comaroff 1999b). The former provide a partial explanation for the latter: the living dead are commonly said to be killed and raised up by older people, by witches of wealth, to toil for them, thereby rendering rural youth jobless. There are, in this era of flexitime employment, even part-time zombies, a virtual working c1ass–of pure, abstract labor power–that slaves away at night for its masters. In this context, moreover, the angry dramas through which ritual murderers are identified often become sites of public divination. As they unfold, the accusers discuss, attribute cause, and speak out their understanding of the forces that make the postcolony such an inhospitable place for them. This is an extreme situation, obviously. But in less stark circumstances, too, changing moral and material economies tend to spawn simultaneous strivings to garner wealth and to make transparent the means by which that wealth may be produced.
As all this suggests, appeals to the occult in pursuit of the secrets of capital generally rely on local cultural technologies: on vernacular modes of divination or oracular consultation, on spirit possession or ancestral invocation, on sorcery busting or forensic legal procedures, on witch beliefs or prayer. Whatever. We stress, though, that the use of these technologies does not imply an iteration of, a retreat into, “tradition.” Per contra, their deployment in such circumstances is frequently a means of fashioning new techniques to preserve persisting values, of retooling culturally familiar signs and practices. As in cargo cults of old, this typically involves the mimicking of powerful new ways of producing wealth (Comaroff and Comaroff 1993:xvf).
The rise of occult economies–amidst and alongside more conventional modes of economic practice, shading into the murky domains of crime and corruption–seems overdetermined in the early twenty-first century. This, after all, is an age in which the extravagant optimism of millennial capitalism runs up against an increasingly nihilistic, thoroughly postmodern pessimism. As the connections between means and ends grow increasingly opaque, the occult becomes an ever more semantically saturated metaphor for our times. Note how commonplace it is nowadays to pepper media-parlance, science-speak, new age psychobabble, and technologese–even the law21–with the language of enchantment. But, we insist, occult economies are not reducible to the symbolic, the figurative, or the allegorical alone. Magic is, everywhere, the science of the concrete, aimed at making sense of and acting upon the world–especially, but not only, among those who feel themselves disempowered, emasculated, disadvantaged. The fact that the turn to enchantment is not unprecedented, that it has precursors in earlier times, makes it no less significant to those for whom it has become an integral part of everyday reality. Maybe, too, all this describes a fleeting phase in the long, unfinished history of capitalism. But that makes it no less momentous. Especially in the white heat of the millennial moment.
Towards a beginning
However we wish to characterize this Uncommon Age–as an epoch of death (of ideology, politics, the subject) or rebirth (of the spirit of Marx, Weber, and the Adams, Ferguson and Smith)–ours are perplexing times; times caught uneasily between Derrida’s “end of work” (n.d.; see above) and Zizek’s (1997) “plague of fantasies”; times in which the conjuncture of the strange and the familiar, of stasis and metamorphosis, plays tricks on our perceptions, our positions, our praxis. This conjuncture appears at once to endorse and to erode our understanding of the lineaments of modernity. And its post-ponements. Here, plainly, we have tried to do no more than offer some preliminary observations about the passage from the apocalyptic perplexities of the present to the mundane realities of the future, interrogating, with due respect to Max Weber, the elective affinity between the spirit of a rising millennial capitalism, the occult economies which are growing up in its penumbra, and those Neoprotestant religious movements that give voice to its ethos.
As we have already intimated, and as we all know well, the inscription of materiality in moral economy, of the pursuit of this-worldly wealth in other-worldly religious faith is hardly new. In the Protestant Ethic, Weber (1958: 175) himself italicizes a passage from John Wesley that says: “we must exhort all Christians gain all they can, and to save all they can; that is, in effect, to grow rich.” What, then, is new? We have suggested that the answer lies in a historically concrete conjuncture. One side of that conjuncture is a post-Fordist, salvific form of capitalism, a capitalism that no longer waits for the messiah–with due respect to Vissarion–but acts like one. It is a form of capitalism that is experienced, to invoke Marx’s camera obscura, upside down; that appears to have done away with production, and productive labor, as its fundamental source of property, personhood, family, identity, community, moral order, even “society”; that has altered the sovereignty of the nation-state and displaced its established public institutions; that has reconstituted space and time, expanding their virtual and global coordinates; that has elevated consumption into a prime mover, into the foundation of being in the world, into an epistemic act that makes the legal, psychotherapeutic, self-contracting individual of the “new” world order into a stakeholder, itself a trope that fuses gambling with corporate citizenship.
On the other side of the conjuncture is the religion of the Vissariontsi in Siberia, of the New Life Church in South Africa, of those Disciples of Christ in Indiana, and many others besides. It is a religion of free choice and a flexible architecture, of instant materialities and dealmaking with the divine, of radically voluntarist subjects and repressed memories, of mass-mediations, global imaginings, and enchanted investments. Old time religion, it seems, is, at least in its Neoprotestant manifestation, being compressed into space-time religion. Thus it is that, as the past becomes the future, new spiritual movements, especially in African postcolonies, seek to harness the numinous magic of global enterprise, to fuse a messianic spirit with the speculative force of finance capital, thereby “taking the waiting out of wanting.” And thereby separating salvation from saving and/or this-worldly ascetism. This is not to say that the [old] Protestantism is dead and gone. Quite the contrary: there are many contexts in which it is putting up animated resistance, in which the first incarnation of Max Weber is alive and well. However, a Second Coming seems imminent in more and more places across the planet. It is a Second Coming that heralds a new Protestant Ethic, a new Spirit of Capitalism, and a new historical anthropology to make sense of both.
Postscript
In 2002, as we were walking on a street in Cambridge, Massachusetts, we were given what looked like a check by an eager, clean-cut young man. It was a check. Issued by the “Jesus Christ Bank of Unlimited Resources” (Matthew 6:33), dated “Now,” and made out to “Whosoever Will” (John 1:12) for the sum of “Eternal and Abundant Life” (Romans 6:23), it bore the signature of “The Blood of Jesus Christ” (Matthew 26:28). The account number, in the name of Love, Grace and Face – which sounds like a combination of a 1960s rock group and a law firm – is Romans 5:8/Ephesians 2:8,9. On the back are instructions for cashing the check “Secure your heavenly passport and visa today,” they advise. “Cash this check daily for your every need as you strive to stay away from sin…And if you need prayer and counseling, contact Pastor S@prodigy.com.” We share this promissory note in the spirit of its final message: “Please pass this tract on.”
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Christianity and Colonialism in South Africa
Christian evangelists were intimately involved in the colonial process in southern Africa.
This essay distinguishes two dimensions of their historical role, each associated with a
different form of power. In the domain of formal political processes, of the concrete
exercise of power, the effect of the nonconformist mission to the Tswana, as elsewhere
in Africa, was inherently ambiguous. However, in the domain of implicit signs and
practices, of the diffuse control over everyday meaning, it instilled the authoritative
imprint of Western capitalist culture. But there was a contradiction between these
dimensions: while the mission introduced a new world view, it could not deliver the
world to go with it. And this contradiction, in turn, gave rise to various discourses of
protest and resistance. [South Africa, Tswana, colonialism, Christianity, missionaries,
power, domination and resistance, historical agency and cultural discourse] -

Ethnicity, Inc.
PROLOGUE: toward the ethnologist-future
In October 2000, Business Day, a leading South African newspaper, published an extraordinary story. Its title read: Traditional Leaders Form Private Firm for Investment.1 Contralesa, the Congress of Traditional Leaders, is the voice of ethnicity in this postcolony. It speaks for culture, customary law, and the collective rights of indigenous peoples. Also for the authority of chiefs who, as a power bloc, seek to change the national constitution. Their objective is a nation-state that accords them sovereign autonomy over their realms, a nation-state that puts the dictates of indigeneity before the universal rights of citizens.
According to Business Day, Contralesa had decided to move ethnicity into the global market place: it was creating a corporation to investin mining, forestry, industry and tourism, that archetypical site for the commodification of culture. Said Patekile Holomisa, powerful Xhosa head of the organization: “We have concentrated for too long on the political fight for constitutional recognition.” The time had come to empower their peoples by venturing out from their traditional capitals into the realm of venture capital. Since then, Contralesa has become a truly cosmopolitan concern, a multi-million dollar business with interests carefully diversified across the planetary economy.
Could it be, pace all social science orthodoxy, that the future of ethnicity – or, at least, a future – lies, metaphorically and materially, in ethno-futures? In taking identity into the market place? In hitching it to the world of franchising and finance capital? Leruo Molotlegi, King of the Bafokeng,2 a wealthy South African chiefdom, intimated as much in an address on “corporate ethnicity” at a leading American university. The Wealth of ETHNO-Nations is a topic about which he knows a lot. His people is famed throughout Africa for its lucrative platinum holdings. In 2000, soon after he succeeded to his throne, Leruo was picturedon the cover of Mining Weekly under the caption, “Meet the New CEO of Bafokeng Inc.”3
Cut away to another time, another optic, another part of South Africa.
In 1994, in the North West Province, there appeared an op-ed piece in The Mail, the local weekly,4 by one Tswagare Namane. “Our futures,” he predicted, are going to rely increasingly on tourism. To attract it, however, demands not just hotels or game parks. It requires “uncovering,” and marketing, “what is authentically Tswana.” Recourse to the cargo of cultural tourism, as we all know, has become a global panacea, an autonomic reflex almost, for those with no work and little to sell; this despite the fact that it seldom yields what it promises. But Namane had in mind something more than simply the tourist dollar. The commercialization of identity, he argued – pace Frankfurt School orthodoxy – does not necessarily reduce it to a brute commodity. Per contra: marketing what is “authentically Tswana” is also a mode of self-construction, of producing Tswana-ness. And an assertion, thereby, of universal being-in-the-world.
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The Madman and the Migrant
At its broadest, this essay explores the nature of historical consciousness among a South African Tswana people. On the basis of the imagery of two Tswana men – a “madman” institutionalized by the apartheid regime and a former migrant laborer – it examines the content of Tswana historical consciousness as expressed in vernacular cultural practices, specifically in relation to productiv work and wage labor. These differ from the narrative modes of representation associated with “history” in Euromodernist contexts, and build on various poetic devices – most strikingly, on the rhetoric of contrast – to give voice to contemporary experience and its historical roots. Thus the opposed concepts of productive work and wage labor, one associated with Setswana (Tswana ways) and the other with Sekgoa (European ways), are major tropes through which Tswana construct their past and present. It is argues that this excursion into the poetics of history in South Africa illuminates very general questions concerning the connection between consciousness, culture, history, and the poetics of representation.
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Alien-Nation
What might zombies have to do with the implosion of neoliberal capitalism at the end of the twentieth century? What might they have to do with post–colonial, post-revolutionary nationalism? With labour history? With the “crisis” of the modernist nation-state? Why are these spectral, floating signifiers making ;in appearance in epic, epidemic proportions in several parts of Africa just now? And why have immigrants those wanderers in pursuit of work, whose proper place is always elsew-
- here-become pariah citizens of a global order in which, paradoxically, old borders are said everywhere to be dissolving? What, indeed, do any of these things, which bear the distinct taint of exoticism, tell us about the hard-edged material, cultural, epistemic realities of our times? Indeed, why pose such apparently perverse questions at all when our social world abounds with practical problems of immediate, unremitting gravitas?
So much for the questions. We shall cycle slowly back toward their ans wers. Let us move, first, from the interrogative to the indicative, from the conundrums with which we shall be concerned to the circumstances whence they arise.
Spectral capital, capitalist speculation: From production to Consumption
Consumption
In the eighteenth and nineteenth centuries it was the hallmark illness of the First Coming of Industrial Capitalism. Of the age in which the ecological conditions of production, its consuming passions (Sontag1978; cf Comaroff 1997), ate up the bodies of producers. Now, at the end of the twentieth, semantically transposed into another key, it has become, in the words of van Binsbergen and Geschiere (n.d.:3), the “hallmark of modernity”. Of its wealth, health, and vitality. Too vast a generalization? Maybe. But the claim captures popular imaginings, and their mass-media representation, from across the planet. It also reso nates with the growing Eurocultural truism that the (post) modern per son is a subject made by means of objects. Nor is this surprising.
Consumption, in its ideologicai guise-as “consumerism”-refers to a material sensibility actively cultiva ted, ostensibly for the common good, by Western states and com mercial interests, particularly since World War II.’ In social theory, as well, it has become a Prime Mover (loc. cit.), the force that determines definitions of value, the construction of identities, even the shape of the global ecumene.’ As such, tellingly, it is the invisible hand that animates the political and material impera tives, and the social forms, of the Second Coming of Capitalism; of capitalism in its neoliberal, global manifestation. Note the image: the invisible hand. It recalls a moving spirit of older vintage. a numinous force that dates back to the Time of Adam. Adam Smith, that is. Cone is the deus ex machina, a figure too mechanistic, too industrial for the post-Fordist era.
– consumption has become the moving spirit of the late twentieth century, so there has been a concomitant eclipse of production; an eclipse, at least, of its perceived salience for the wealth of nations. With this has come a hidespread shift, across the world, in ordinary understandings of the nature of capitalism. The work place and honest labour, especially work-and-place securely rooted in local community, are no longer prime sites for the creation of value. Per contra, the factory and the workshop, far from secure centres of fabrication and family income, are incrtasingly experienced byvirtueof their closure: either by their removal to somewhere else-where labour is cheaper, less assertive, less taxed, more feminized, less protected by states and unions- or by their replacement by non human means of manufacture, which, in turn, has left behind, for ever more people, a legacy of part time piece work, menial make work, relatively insecure, gainless occupa tion. For many populations, in the upshot, production appears to have been replaced, as the Jons et ongo of capital, by the provision of services and the capacity to control space, time, and the now of money. In short, by the market and by speculation.
Symptomatic, in this respect, are the changing historical fortunes of gam bling. Until very recently, living off its proceeds was, normatively spea king, the epitome of immoral accu mulation; the wager stood to the wage, the bet to personal better ment, as did sin to virtue. Now it is routinized in a widespread infatua tion with, and popular participation in financial “investments” that take the form of vast, high risk dealings in stocks and bonds and funds whose rise and fall appear to be governed purely by chance. It also expresses itself in a fascination with futures and with their downmarket counter part, the lottery; banal, if symbolical ly saturated fantasies these of abundance without effort, of beating capitalism on its own terms by drawing a winning number at the behest of unseen forces.’ Once again thal, invi sible hand. At a time when taxes are anathema lo the majoritarian political centre, gambling has become a favoured means of raising revenues, of generating cultural and social assets, in what were once welfare states. Some even talk or the ascen dance of “casino capitalism”. Argues Susan Strange (1986:1-3; cf. Harvey 1989:332; Tomasic 1991), who likens the entire Western fiscal order to an immense game of luck, undignified even by probability “theory”:
Something rather radical has happened to the international financial system to make it so much like a gambling hall. V. iat that change has been, and how it has come about, are not clear. What is certain is thatit has affected everyone … [It] has made inveterate, and largely involuntar)’. gam blers of us all.
The gaming room, in other words, has become iconic of the central impetus of capital: its capacity to make its own vitality and increase seem independent of all human labour (Hardt 1995: 39), to seem like the natural yield of exchange and consumption.
Something rather radical has hap pened to the international financial system to make it so much like agam blinghall. What that change has been, and how it has come about, are not clear.
And yet crisis after crisis in the global economy, and growing income disparities on a planetary scale, make it painfully plain that there is no such thing as capitalism sans production; that the neoliberal stress on consumption as the ur-source of value is palpably problematic. At once in perception, in theory, in practice. Indeed, if scholars have been slow to reflect on the fact, people all over the world-not least those in places where there have been sudden infusions of commodities, of wealth without work-have not. Many have been quick to give voice, albeit in different registers, to their perplexity at the enigma of this wealth. Of its origin and the capriciousness of its distribution, of the opaque, even occult, relation between means and ends embodied in it
(Comaroff and Comaroff 1999; van Binsbergen and Geschiere n.d. :3). Our concern in this paper grows, directly out or these perplexities, these imaginings: out of world-wide speculation, in both senses of the term, at the spectres conjured up by real or imagined changes in the conditions of material existence at the end of the twentieth century.
We seek here, in a nutshell, to inter rogate the experiential contradiction at the core or neoliberal capitalism in its global manifestation: the fact that it appears to offer up vast, almost instantaneous riches to those who control its technologies-and, simultaneously, to threaten the very livelihood of those who do not. More specifically. our objective is to exp lore the ways in which this conundrum is resolved, the ways in which the enchantments of capital are addressed, through efforts to plumb the mysterious relation of consumption to production; efforts that take a wide variety of local, culturally modulated forms; efforts that reveal much about the nature of economy and society, culture and politics in the postcolonial, post-revolutionary present. As anthropologisLS are wont to do, we ground our excursion in a set of preoccupations and practices both concrete and historically particular: the obsession, in rural post apartheid South Africa, with a rush of new commodities, currencies, and cash; with things whose acquisition is tantalizingly close, yet always just out of reach to all but those who understand their perverse secrets; with the disquieting figure of the zombie, an embodied, dis-spirited phantasm widely associated, with the production, the possibility and impossibility, of these new forms of wealth. Although they are creatures of the momenL, zombies have ghostJy fore bears who have arisen in periods of social disruption, periods characte rized by sharp shifts in control over the fabrication and circulation of value, periods that also serve to illuminate the here-and-now.
We shall argue that the half-life of zombies in South Africa, past and present, is linked to that of compromised workers of another kind: immigrants from elsewhere on the continent, whose demonization is an equally prominent feature of the postcolonial scene. Together, these proletarian pariahs make visible a phantom history, a local chapter in a global story of changing relations of labour to capital, of production .to consumption-indeed, of the very’ pro and con of capitalism–on the cusp of the millennium. Their manifestation here also allows us to pon der a paradox in the scholarly literature: given that the factory model of capitalist manufacture is said now to infuse all forms of social production (e.g. Deleuze 1986), why does labour appear less and less to undergird the social order of the present epoch (Hardt 1995: 39)?
Thus we bring you the case of the Zornbie and the (Im) Migrant; this being the sequel to an earlier inquiry into work, labour, and the nature of historical consciousness in South Africa (Comaroff and Comaroff 1987). But first a brief excursion into the problematic status of production in the age of global capital.
Labour’s lost
The emergence of consumption as a privileged site for the fashioning of society and identity, it may be argued, is integrally connected to the changing status of work under contemporary conditions. For some, the economic order of our times represents a completion of the intrinsic “project” of capital: namely, the evolution of a social formation that, as Tronti (1980:32) puts it, “does not look to labour as its dynamic foundation” (cf Hardt 1995:39). Others see the present moment in radically different terms. Lash and Urry (1987:232[). for instance, declare that we are witnessing not the denouement but the demise of organized capitalism; of a system in which corporate institutions could secure compromises between employers and employees by making appeal to the national interest. The internationalization of market forces, they claim, has not merely dislocated national economies and state sovereignties. lt has led to a decline in the imponance of domestic production in many once inrlustrialized countries. All of which, along with the worldwide rise of the semce sec tor and the feminization of the work force in many places, has dramatically eroded the bases of proletarian identity and its politics-dispersing class relations, alliances and antinomies, across the four comers of the earth. The globalization of the division of labour reduces workers everywhere to the lowest common denominator, to a disposable cost, compelling them to compete with sweatshop and family manufacture.’ It has also put such a distance bet ween sites of production and consumption that their relationship becomes all but unfathomable, save in fantasy.
Not that Fordist fabrication has disappeared. Neither is the mutation of the labour market altogether unprecedented. For one thing, as Marx (1967: 635) observed, the development of capitalism has always conduced to the cumulative replacement of “skilled labourers by less skilled, mature labourers by immature, male by female… “. For another, David Harvey (1989:192!) reminds us, the devaluation of labour power has been a traditional response to falling profits and periodic crises of commodity production. What is more, the growth of a global free market in commodities and semces has not been accompanied by a correspondingly free flow of workers; most nation-states still regulate their movement to a greater or lesser extent. Yet the likes of Harvey insist, nonetheless, that the current moment is different, that it evinces significant features which set it apart, rupturing the continuing history of capital-a history that “remain (s] the same and yet-[is] constantly changing”.’ Above all else, the explo sion cf new monetary instruments and markets, aided by ever more sophisticated means of planetary co ordination and space-time compres sion, have allowed the financial order to achieve a degree of autono my from “real production” unmatched in the annals of modern political economy. Indeed, the ever more virtual qualities of fiscal circulation enable the speculative side of capitalism to seem increasingly independent of manufacture, less constrained either by the exigencies or the moral values of virtuous labour.
The internationalization of market forces… has not merely dislocated national economles and state sove reignties. It has led to a decline in the importance of domestic produc• tion in many once industrialized countries.
How might any of this be connected to conditions in contemporary South Africa, to the widespread preoccupation there with reserve armies of spectral workers? What might we learn about the historical implications of the global age by eavesdrop ping on popular anxieties at this coordinate on the postcolonial map? How do we interpret mounting local fears about the preternatural production of wealth, about its fitful flow and occult accumulation, about the destruction of the labour market by technicians of the arcane?
The end of apartheid might have fired utopian imaginations around the world with a uniquely telegenic vision of rights restored and history redeemed. But South Africa has also been remarkable for the speed with which it has run up against problems common to societies, especially to post-revolutionary societies, abruptly confronted with the prospect of liberation under neoliberal conditions. Not only has the miraculously peaceful passage to democracy been marred by a disconcerting upsurge of violence and crime, both organized and everyday. The exemplary quest for Truth and Reconciliation threatens to dissolve into recrimination and strife, even political chaos. There is widespread evidence of an uneasy fusion of enfranchisement and exclusion, hope and hopelessness; of a radically widening chasm between rich and poor: of the effort to realize modern utopias by decidedly post modern means. Gone is any official speak of an egalitarian socialist future, of work-for- all, of the welfare state envisioned in the Freedom Charter that, famously, mandated the struggle against the ancien regime.’ Gone, too, are the critiques of the free market and of bourgeois ideology once voiced by the antiapartheid movements, their idealism re-framed by the perceived reality of global economic forces (cf. Sharp 1998:245!).” Elsewhere (1999), we have suggested that these conditions, and similar ones in other places, have conduced to a form of ‘millennial capitalism’. By this we mean not just capitalism at the millennium, but capitalism invested with salvific force: with intense faith in its capacity, if rightly harnessed, wholly to transform the universe of the marginalized and disempowered. At its most extreme, this faith is epitomized by forms of money magic, ranging from pyramid schemes to prosperity gospels, that pledge to deliver immense, immediate wealth by largely inscrutable means: in its more mundane manifestation, it accords the market itself an almost mystical capacity to produce and deliver cash and commodities.
Of course, as we intimated in spea king of consumption and specula tion, market redemption is now a world-wide creed. Yet its millennial character is decidedly more prominent in contexts-like South Africa and Central Europe-where there has been an abrupt conversion to laissez-faire capitalism from tightly regulated material and moral econo mies: where evocative calls for entrepreneurialism confront the realities of marginalization in the planetary distribution of resources: where totalizing ideologies have suddenly given way to a spirit of deregulation, with its taunting mix of desire and disappointment, liberation and limitation. Individual citizens, many of them marooned by a rudderless ship of state, attempt to clamber aboard the good ship Enterprise by whatever they have at their disposal. But, in so doing, they find themselves battling the eccentric currents of the “new” world order, which forge expansive connections between the local and the trans local, short-circuit established ways and means, disarticulate conventional relations of wealth and power, and render porous received borders, both within and between nation-states. In the vacuum left by retreating national ideologies-or, more accurately, by ideologies increasingly contested in the name of identity politics-people in these societies are washed over by a flood of mass media from across the earth; media depicting a cargo of animated objects and life-styles that affirm the neoliberal message of freedom and self-realization through consumption.
In the vacuum left by retreating natio nal ideologies–or, more accurately, by ideologies increasingly contested in thename of identity politics people in these societies are washed over by a flood of mass media from across the earth; media depicting a cargo of animated objects and life styles that affirm the neoliberal message of freedom and self-realization through consumption.
Under such conditions, where images of desire are as pervasive as they are inaccessible, it is only to be expected that there would be an intensification of efforts to make sense of the hidden logic of supply and demand, to restore some trans parency to the relation between pro duction and value, work and wealth. Also to multiply modes of accumulation, both fair and foul. The occult economies of many postcolonial societies (Comaroff and Comaroff 1999), and the spectacular rise within them of organized crime, are alike features of millennial capitalism, disturbing caricatures of market enterprise in motion, of the impetus to acquire vast fortunes without ordinary labour costs. Yet, distinctive as they are, the conditions of which we speak here are not unprecedented. In Africa at least, they recall an earlier moment of global expansion, of dramatic articulations of the local and the translocal, of the circulation of new goods and images, of the displacement of indi genous orders of production and power. We refer to the onset of colonialism. It, too, occasioned world-transforming, millennial aspirations (cf Fields 1985).
With this parallel in mind, we turn to contemporary South Africa.
The nightshift: Workers m the alternative economy
…. no job; no sense
Tell him, Joe,
go kill
Attention,
quick march…
Open your lap,
stand at ease
Fall in,
fall out,
fall down…
Order: dismiss! ‘
Zombie’, Fela Anikulapo Kuti & Africa 70′
There can be no denying the latter day preoccupation with zombies in rural South Africa. Their existence, far from being the subject of elusive tales from the backwoods, of fantastic fables from the veld, is widely taken for granted: As a simple matter of fact. In recent times, respectable local newspapers have carried banner headlines like ‘”Zombie’ Back From The Dead”, illustrating their stories with conventional, high-realist photographs;” similarly, defence lawyers in provincial courts have sought, by forensic means, to have clients acquitted of murder on grounds of having been driven to their deadly deeds by the zombification of their kin;” and illicit zombie workers have become an issue in large scale labour disputes.” Public culture is replete with invocations of the living dead, from popular songs and prime-time documentaries to national theatrical productions.” Not even the state has remained aloof. The Commission of Inquiry into Witchcraft Violence and Ritual Murders (Ralushai et al. 1996), appointed in 1995 by the Northern Province administration to, investigate an “epidemic” of occult violence, reported widespread fear of the figure of the zombie. The latter, it notes in a tone of ethnographic neutrality (p.5),
is a person who is believed to have died, but because of the power of a witch, he is resurreted … [and] works for the person who has turned him into a zombie. To make it impossible for him to communicate with other people, the front part of his tongue is cut off so that he cannot speak. It is believed that he works at night only…[and] that he can leave his rural area and work in an urban area, often far from his home. Whenever he meets people he knows, he vanishes.Speechless and unspeakable, this apparition fades away as soon as it becomes visible and knowable. It is a mutation of humanity made mute.
The observations of the Commission are amply confirmed by our own experience in the Northwest Province since the early 1990s; although our informants added that zombies (dithotst!la; also diphoko)” were not merely the dead-brought back-to-life, that they could be killed first for the purpose. Here, too, refe rence to them permeates everyday talk on the street, in private backyards, on the pages of the local press, in courts of law. Long-standing notions of witchcraft, boloi,have come to embrace zombie-making, the brutal reduction of others-in South Africa, largely unrelated neighbours-to instruments of pro duct.ion; to insensible beings stored, like tools, in sheds, cupboards, or oil drums at the homes of their creators (cf Ralushai et al. 1996: 50). In a world of flexitime employment, it is even said that some people are made into “part-time zombies” (cf Ralushai et al. 1996:224-5), whose exhaustion in the morning speaks of an unwitting nocturnal mission, of involuntary toil on the night shift.
Thus do some build fortunes with the lifeblood of others. And, as they do, they are held to destroy the job market-even more, the very essen ce of self-possessed labour-in the process. Those typically said to conjure up the living dead tend, unsurprisingly, to be persons of conspicuous wealth; especially new wealth, whose source is neither visible nor readily explicable. Such things, of course, are highly relative: in very poor rural communities, where (almost) all things are relatives, it does not take a great deal to be seen to be affluent. In point of fact, those actually accused of the mystical manufacture of night workers, and assaulted or killed as a result, are not always the same as those suspected: much like peoples assailed elsewhere as witches and sorcerers, they are often elderly, relict individuals, mostly female. Note: not all, although there is a penchant in much of northerly South Africa to refer to anyone alleged to engage in this kind of magical evil as “old women”.” Conversely, their primary accusers and attackers, more often than not, are young, unemployed men (Comaroff and Comaroff 1999).
Zombie-makers are sexual perverts whose deformed genitalia and poiso nous secretions make them wtable toreproduce; they fuse, in a single gro tesque, the very essence of negative value: the simultaneous, reciprocaldestruction of both production and reproduction.
Zombie-makers, moreover, are semiotically saturated, visually char ged figures. In contrast to their victims, who are neutered by being reduced to pure labour power, they are stereotypically described as sexual perverts whose deformed genitalia and poisonous seo·etions make them unable to reproduce; worse yet, to make them likely to spoil the fertility of others. Also, by extension, of the collectivity at large, be it a clan, a village, a town. Which is why they have become iconic of a perceived crisis of household and community in rural South Africa.1• In this respect, they fuse, in a single grotesque, the very essence of negative value (cf Munn 1986): the simultaneous, reciprocal destruction of both production and reproduction. On one hand, by manufacturing spectral workers, they, annihilate the very possibility of productive employ· ment, imaginatively if not manifestly; on the other, by taking jobs away from young people, they prevent them from securing the wherewithal to establish families and to reproduce-and so make it impossible for any community to ensure its future. No wonder that, in one of the most poignant witch-killings of the 1990s, the old woman set alight by morally outraged youths-determined to save their community by removing all evil-doers-was to hear, in her final agony. the words:
‘Die, die you witch. We can’t get work because of you!’ (Ralushai 1996:193f; Comaroff and Comaroff 1999).
Discourse in a range of overlapping public spheres, from ‘customary’ tri bunals and provincial courts through local religious and political assemblies to the print and broadcast media, makes it clear that, for many, the threat of a spectral workforce is all too concrete. And urgent. On more than one occasion, large crowds have gathered in towns in the region to watch the epic effort of healers to “liberate” zombies from their captors; in vernacular parlance, to “return them home”. Here the spectral becomes spectacle. The fantasy of forcing underground evil into public visibility, of reversing the arcane alienation that creates phantom workers, is a palpable feature of the domestic cultural scene. The media, widely Africanized since the fall of apartheid, have been crucial in all this. They have taken the conventions of investigative reporting far beyond their orthodox rationalist frame in order to plumb the enigma of new social realities ( Fordred 1998); harsh realities whose magicality, in the prevailing historical circumstances, does not permit the literary conceit of magical realism. demanding instead a deadly serious engagement with the actuality of enchantment.
Thus a long-running saga in 1993 on the pages of Mail-formerly the Mafikeng Mail, a small town newspaper, now a Northwest provincial weekly with large circulation in the region-in which a pair of journalists sought to verify the claims of a healer, one Mokalaka Kwinda. Kwinda had claimed that he had revived a man who had been living for four years as the ‘slave’ of witches in the nearby Swartruggens district; this before the “eyes of his”, the zombie’s “weeping mother”.” Likewise a quest that same year to cover the efforts of four diviners to “retrieve” a “zombie woman” from the clutches of a male volent in the nearby Luhurutshe district.20 These stories marry the surreal to the banal, the mystical to the mundane: in the former case. the healer told the reporters that his elusive patient was undergoing ‘preliminary’ treatment, so that he might be “able to speak and return to normal life”.” Nor are such events confined to the cutback. In Mabopane, in the eastern part of the Northwest Province, “hundreds of students and workers” reportedly filled the streets one weekday in May 1994, eager to witness a “zombie hunt”.”
The fear of being reduced to ghost labour, of being abducted to feed the fortunes of a depraved stranger, occurs alongside another kind of spectre: a growing mass, a shadowy alien-nation, of immigrant black workers from elsewhere on the continent. So overt is the xenophobic sentiment that these workers are disrupting local relations of production and reproduction-that they usurp scarce jobs and resources, foster prostitution, and spread AIDS-that they have been openly harassed on South African streets. Like zombies, they are nightmare citizens, their rootlessness threatening to siphon off the remaining, rapidly diminishing prosperity of the indigenous population. Interestingly, like zombies too, they are characterized by their impaired speech: the common term for immigrant, makwerekwere, is a Sesotho word implying limited competence in the vernacular. Suggesting a compromised capacity to engage in intercourse with autochthonous society, this usage explains why migrants live in terror that their accents might be detected in public.”
‘Die, die you witch. We can’t get work because of you!’
Their apprehension is well-founded. In September 1998, for example, a crowd returning by train from a march in Pretoria-held, significantly, to protest mass unemployment threw three makwerekwere to their deaths, purportedly for stealing scarce jobs; two were Senegalese, one from Mozambique.” Three months later, in December, there came alarming reports of a band of hoodlums in Johannesburg who seemed bent on the “systematic elimination” of foreign nationals… Immigrants from neighbouring countries, and from further abroad, have worked in industry, on farms, and across the service sector in South Africa for over a century. But, in the 1990s, the tight regulation of these labour flows has given way to less controlled, often subcontracted, sources of supply.” Employers are ever more attracted by the potential of this cheap labour; it is said that as many as 80% of them use casual, “non-standard” workers (Horwitz, cited in Adam et al. 1998:209). A recent investigation shows that, while the preponderance of immigrants in the past decade have actually been male entrepreneurs plying their trade in large cities, a great number do find their way into other areas of the economy, often in provincial towns;” some, especially those lacking legal documentation (frequently, women and children) land up in the highly exploitable reaches of rural agriculture-in places like the Northwest Province. v\lherever they land up in South Africa, immigrants take their place on a fraught histori cal terrain. Anxieties about unemployment have reached unprecedented levels: by common agreement, the rate is much higher than the unofficial 38% to which the state admits. According to one estimate, 500,000 jobs, virtually all of them held by blacks, have evaporated over the last five years. And this is probably a conservative reckoning, based primarily on shrinkage in the formal sector. “No jobs means our youth are destroyed,” a resident of Soweto told a reporter from The Chicago Tribune in February 1999. Even the eternal optimist Nelson Mandela, his retirement imminent, recently quipped: “In a few months, I’ll be standing by the road with a sign: Please help. Unemployed with a new wife and a big family.”
In the northerly provinces, which are among the poorest in the country, there has been scant evidence of the prosperity and redistribution that was expected to follow the fall of apartheid. True, the newly deregulated economy has granted some blacks a larger share of the spoils: postcolonial South Africa has seen a raised standard of liiving for sections of the African middle class, most notably for the ‘liberation aristocracy’, a few of whom have become instant millionaires and living personifications of the triumph of nonracial, neoliberal capitalism (Adam et al. 1998:203) . In spite of all this, or perhaps because of it, the so-called “transition” has, as we noted earlier, kindled a millennial faith in the opportunities of “free” market enterprise, now ostensibly open to all . “I want every black person to feel that he or she has the opportunity to become rich and only has himself to blame if he fails, ” declared Dan Mkhwanazi, launching the National Economic Trust (Adam ct al. 1998:217).”
But, for the vast majority, millennial hope jostles material impossibility. The much vaunted Reconstruction and Development Plan (RDP), designed to root out endemic poverty, has thus far had minimal impact. Indeed, its broad reformist objectives, which harked back to the age of the welfare state, soon hardened into GEAR, the government’s Growth, Employment And Reconstruction strategy, which privileges development understood in terms of privitization, wage flexibility and massive public service cutbacks (Adam et al. 1998:206) Little of the positive effect of these policies, or of recent post Fordist expansion in domains like tourism, finds its way into rural landscapes of the North or the Northwest Provinces. Here a living has to be eked out from pitiful small-scale subsistence farming and (very) petty commerce; from such things as brewing, sex work and the refashioning of used commodities, classically the pursuit of women. Such assets as pensions, paltry though they may be, have become the subject of fierce competition; their beneficiaries, mainly widows and surviving old men, are prime targets of bitter jealousy and allegations of avarice. Meanwhile, the regular migrant labour wages that had long subsidized agrarian endeavours, and had given young men a degree of independence, are noticeably diminishing; this, in turn, has exacerbated their sense of threatened masculinity, and has under-scored the gendered, generational conflicts of the countryside. which is why the overwhelming proportion of those accused of witchcraft and zombie making are older and female. And why their accusers are overwhelmingly out-of-work young adult males.
At the same time, provincial towns in these northerly provinces are home to small but bustling black elites, many of them spawned originally by the late “homelands,” into which the apartheid regime pumped endless resources over several decades. Well positioned to soak up novel business opportunities and to engage in behind-the-scenes dealings, they have quickly taken charge of a sizeable proportion of retail marketing and the provision of services in the countryside. For them, increasingly, the conspicuous consumption of prized commodities-houses, cars, TVs, cell phones–does more than just signal accomplishment. It also serves to assuage the inequities of the colonial past. But, as it does, it also marks the growing inequities of the postcolonial present. These distinctions, to those who gaze upon them from below, also seem to be a product of enchantment; given that they have appeared with indecent speed and with little visible exertion, their material provenance remains mysterious. So, even more, does the cause of joblessness amidst such obvious prosperity. In the upshot, the two sides of millennial capitalism, post apartheid style, come together: on one is the ever more distressing awareness of the absence of work, itself measured by the looming figure of the immigrant; on the other is the constantly reiterated suspicion, embodied in the zombie, that is only by magical means, by consuming others, that people may enrich themselves in these perplexing times.
The symbolic apotheosis of this syllogism is to be found in a commercial advertisement run by a “traditional healer” in Mmabatho, capital of the Northwest. It appears, in of all places, the Mafeking Business Advertiser, a local trade weekly. Top among the occult skills on offer is a treatment which promises clients to “get a job early if unemployed.” The healer in question, Dr. S. M. Banda, should know. He is an immigrant.
Precursors: The ghosts of workers past
On the face of it, much of this is new. When we did research in the Northwest in the late 1960s and mid 1970s-it was then the Tswana ethnic “homeland”-most males were, or had been away as migrants in the industrial centres. There was barely a black middle class to speak of and no manifest anxieties about immigrants. Labourers had long come from elsewhere to seek employment in local towns and on the farms of the neighbouring Western Transvaal; and there were “foreigners” (Zimbabweans, and Xhosa descendants of those who had built the railroad at the turn of the century, for instance) who lived quite amicably with Tswana-speaking populations. There was also no mention of zombies at the time. True, many people spoke of their concern about witchcraft, understood as an unnatural means of garnering wealth by “eating” others and absorbing their capacity to create value. On occasion, moreover, malevolents would cause young migrants to loose their moorings, to forsake their kin at home and to eschew the demands of domestic reproduction.” But there was nothing like the current preoccupation with the danger of humans being made into toiling automatons; nor with the sense that a spectral economy. founded on the labour of these and other aliens, might be draining the productive or reproductive potential of the community at large.
Yet these late twentieth-century preoccupations are not entirely unprecedented either. In disinterring vernacular conceptions of work, labour and consciousness during the high years of apartheid (Comaroff and Comaroff 1992:169), we noted that Tswana regarded certain modes of migrant toil (mmi:reko) as alienating; that they spoke of the way in which its disciplined routines reduced humans to draft animals, even to “tinned fish”.” These tropes implied a contrasting notion of self possessed work (tiro), typically work at-home, which created social value. By contrast to selfish activity, this form of exertion constructed person hood in a positive key through the simultaneous building up of others. And, concomitantly, of a centred collective world. But the historical record indicates that Tswana ideas of estranged labour are not limited to the experience of proletarianization alone. Accounts from earlier this century tell of a condition linked to the eclipse, typically by witches, of self-possession and, with it, the capacity to accumulate wealth and social power. An individual affiicted in this manner was “alienated from fellowship with his kith and kin,” noted.Tom Brown (1926:137-8), a missionary-ethnographer with a well developed grasp, of SetSwana. He goes on, in the real-time ethnographic present:
… they apply to him a name (sebibi or sehihi). which signifies that though the body lives and moves it is only a grave. a place where something has, died or been killed. The essential manhood is dead. It is no uncommon thing to hear a person spoken of as being dead when he stands before you visibly alive. When this takes place it always means that there has been an oveshadowing of the true relationships of life …
Here, patently, we have a precursor of the zombie. But, whereas the latter is conjured from a corpse, either killed for the purpose or already deceased, sehihi is a state of eclipse effected by the appropriation of the essential selfhood of a living person, leaving behind a sentient shell as mute witness to the erasure of the social being it once housed. Moreover, where sehihi entailed the loss of all human creativity-often said to have been eaten whole by witches to enhance their own physical, political, and material potency the zombie is transformed purely into alienated labour power, abducted from home or workplace, and made to serve as someone else’s privatized means of production.”
Evidence from elsewhere in sou thern Africa fills out this phantasma goric history of labour, enabling us to track its fitful figurings, its continuities and breaks. Thus Harries’s (1994:221) study of the world of Mozambican migrants to South Africa between 1860 and 1910 shows that witches (baloyi), held to be prevalent on the mines, were said to seize the “life essence” of others, forcing them to toil for days as zombies (dlukula) in closed-off subterranean galleries, where they lived on a diet of mud. The poetic particularity of phantom workers-here, as else where-is sensitive register of shifting experiences of labour and its value. The introduction of compensation pay for miner’s phthisis, for example, quickly led to a notion that zombies returned from below ground with numbers-potential payouts, blood money-chalked on their backs. Junod (1927:298-9;5 l 3; cf Harries 1994:221). classic ethno grapher of early south-eastern Africa, remarked on similar fears in the southern Mozambique country side around 1910. “Modernized” witches there, anticipating their lat ter-day South African counterparts, were thought capable of reducing their fellows to a nocturnal agrarian workforce, masquerading by day as innocent children.” Some could even induce young men to wander off to the Witwatersrand mines, never to return. Once more we see the zombie as a “walking spectre,” an object of collective terror and desire, to use Clery’s (1995:174) description of the “terrorist genre” of haunted Gothic fiction in late eighteenth century England, where industrialization was similarly restructuring the nature of work-and-place. Like these “Horrid Mysteries,” zombie tales dramatize the strangeness of what had become real; in this instance, the problematic relation of work to the production of social being secured in time and place.
Other instances of ghost workers in Africa underline the point. Take Ardener’s (1970) piquant narrative of zombie beliefs among the Bakweri of West Cameroon. These beliefs an intensification, it appears, of older ideas about witchcraft-arose at the time of the Great War, with the relatively sudden penetration of German colonisers into this fertile agricultural region. Their land expropiiated for the establishment of plantations manned largely by foreigners, the Bakweri found them selves crowded into inhospitable reserves; as a result, they entered a period of impoverishment and reduced fertility. It was then that the zombie labour force (vekongi) first made itself felt, sheltering in tin houses built by those locals who had somehow managed to profit from the unpromising circumstances. The living dead, many of them children, were said to be victims of the murderous greed of their own close kin; they were sent away to work in distant plantations, where witchmasters had built a town overflowing with modem consumer goods.
Here, as in newly colonized Mozambique, we see the sudden conjuncture of local world-in which production is closely tied to kin groups-with forces that arrogate the capacity to create value and redirect its flow. Above all, these forces fracture the meaning of work and its received relation to place. Under such conditions, zombies become the stuff of “estranged recognition” (Clery 1995:ll 4): recognition not merely of the commodification of labour, or its subjection to deadly competition, but of the invisible predations that seem to congeal beneath the banal surfaces of new forms of wealth.
In their iconography of forced migration and wandering exile, of children abused and relatives violated, the living dead comment on the disruption of an economy in which productive energies were once visibly invested in the reproduction of a situated order of domestic and communal relations; an order through which the present was, literally. kept in place. And the future was secured.
Ardener (1970:l 48) notes the complex continuities and innovations at play in these constructions, which have, as their imaginative precondition, ideas of the occult widely distributed across Africa and, the New World; in particular, the idea that witches, by their very nature, consume the generative force of others. Zombies themselves seem to be born, at least in the first instance, of colonial encounters: of ilie precipitous engagement of local worlds with imperial economies that seek to exert control over the essential means of producing value, means like land and labour, space and time. It is in this abstract, metaphorical sense that Rene Depestre (1971:20) declares colonialism to be “a process of man’s general zombification”.” In purely historical terms, the affinity between colonization and zombification is less direct: colonialism does not always call forth zombies, and zombies are not always associated with colonialism. What they do tend to be associated with, however, are rapidly changing conditions of work under capitalism in its various guises; conditions which rupture not just established relations of production and reproduction, but also received connections of persons to place, the material to the moral, private to public, the individual to the communal, past to future. In this respect, the living dead join a host of other spectral figures vampires, monsters, creatures of Gothic “supernaturalism”- who alike have been vectors of an affective engagement with the visceral implications of the factory, the plantation, the market, the mine (cf Ardener 1970: 156; Clery 1995: 9).
As this suggests, however abstract a set of ideas may be embodied in the living dead sui generis, any particular zombie congeals the predicament of human labour at its most concrete, its most historically specific. How, then, might those we have encountered in rural South Africa be linked, in more precise terms, to the late twentieth-century transformations with which we began? Or to the impact of millennial capitalism in this postcolony?
Conclusion
These questions have been anticipated, their answers foreshadowed, elsewhere. Thus Harries (1994:221) has argued that, among early twentieth-century Mozambican miners in the Transvaal, zombie making magic was a practical response to the unfamiliar: specifically, to the physical depredations of under ground work and to the explosion of new forms of wealth amidst abject poverty. Witchcraft, in a virulently mutated strain, he says, became a proxy for capitalist exploitation; witch-hunting, a displacement of class struggle. Niehaus (1995, 1993, n.d.:16), writing of the rural Northern Province at the other end of the century, arrives at a similar conclusion: mystical evil is a “cultural fantasy” manipulated by the dominant to defend their positions of privilege. Explanations of this sort belong to a species of interpretation that brings a critical understanding of ideology to Evans–Pritchard’s (1937) classic conception of witchcraft as a “socially relevant” theory of cause (Geschiere n.d. ; Ferguson 1993; Comaroff and Comaroff 1993). Many would agree with their underlying premise: that witches and zombies are to be read as etiological principles which translate structural contradictions, experiential anomalies, and aporiahs – force-fields of greater complexity than is normally implied by “class struggle”-into the argot of human agency, of interpersonal kinship, of morality and passion.
But here lies the rub. How does this very general truism, as valid for early colonial witchcraft as it is for latter day zombies, relate to the implosive, shifting histories of which we have spoken? If the living dead are merely walking spectres of class struggle, why have they not been a permanent fixture of the modern South African scene? What accounts for their comings and goings and, to return to our opening conundrums, for the dramatic intensification of their appeal in the postcolony? How, furthermore, do we make sense of the particular poetics of these fantasies, whose symbolic excess and expressive exuberance gesture toward an imaginative play infinitely more elaborale than is allowed by a purely pragmatic, functionalist explication.
We have tried, in the course of this narrative, to show that the mounting preoccupation with zombies and immigrants here is owed to a precise, if large-scale set of historical conditions; that these conditions underlie a postcolonial moment experienced, by all but the rnostt affluent, as an unprecedented mix of hope and hopelessness, promise and impossibility, the new and the continuing. They have their source in social and material transformations sparked by the rapid rise of neoliberal capitalism on a global scale, a process that has intensified market competition; translocalized the division of labour; rendered national polities and economies increasingly porous, less sovereign; set many people in motion and disrupted their sense of place; dispersed class relations across international borders; and widened the gulf between flows of fiscal circulation and sites of concrete productiion, thus permilting speculative capital to appear to determine the fate of post-revolutionary societies. What is more, because industrial capital chases cheap, tractable labour all over the earth, searching out optimally (de) regulated environments, it often erodes the social infrastructure of working communities, adding yet further to the stream of immigrants in pursuit of employment-and to the likelihood that they will be despised, demonized, even done to death.
The backwash of this process, as we have seen, is readily evident in contemporary South Africa. where rapid deregulation, increasingly labile employment arrangements, and the gross shrinkage of the job market have altered the generic meaning of labour, the specific relationship of production to reproduction, and the connection of work-to-place. Where, also, labour migralion-which had become a rite of passage to social manhood-has all but vanished. In the void left behind, especially in the countryside, there have risen new, unaccountable manifestations of weallh; wealth not derived from any discernible or conventional source. In this void, too, jobs seem available only for “nonstandard” workers: those, like immigrants, who will take anything they can get. Zombies, the ultimate “nonstandard” workers, take shape in the collective imaginary as figurations of these conditions. In their silence they give voice to a sense of dread about the human costs of intensified capitalist production; about the loss of control over the terms in which people alienate their labour power; about the demise of a moral economy in which wage employment, however distant and exploitative, had “always”·been there to support both the founding of families and the well-being of communities. This bears its own measure of historical irony. In the colonial epoch, the migrant contract system was regarded as a social, moral, and political travesty, breaking up black households and forcing men to toil under exacting conditions for pitiable earnings; then a frequent object of protest, it is seen, in retrospect, as having been one of the secure foundations of the social landscape. Shades, here, of earlier revolutions, earlier metamorphoses in the articulation of capital and labour.
Here, then, is what is unique about the moment in the Soulh African postcolony; what it is that has called forth an alien-nation of pariah proletarians, dead and alive. It is a historical moment that, in bringing toge their force-fields at once global and local, has conduced to a seismic mutation in the onlological experience, of work, selfhood, gender, community, and place. Because the terms of reference for this experience are those of, modernist capitalism-indeed, these are the only terms in which the present may be reduced to semiotic sense-and-sensibility-it is framed in the language of labour lost, factories foreclosed, communities crumbling. Which is why the concern with zombies in the northerly reaches of the country, while in many ways a novel confection, replays enduring images of alienated production. In Adorno’s (1981:96) phrase, “it sounded so old, and yet was so new”. Much like the story of labour itself which, in an abstract sense, is still subject to the familiar “laws” of capitalism; yet, as concrete reality, has been substantially allered by the reorganization of the world economy as we know it. To reiterate: it all remains the same and yet [is] constantly changing”.
One final point. Although we have tried to subdue the fantasy of spectral labour by recourse to histoiical reason, its key animus still eludes us. What, finally, are we to make of its symbolic excess? What does the intricate discourse about alien workers tell us of the sublerranean workings of terror, of the life of standardized nightmares in a world of “daylight reason” (Duncan 1992:113)?,. There is little question that this discourse gives motive and moral valence to disturbing events; that, in the classic manner of ideologies everywhere, it links etiology to existing orders of power and value. But zombie-speak seems to do much more: its productive figurations feed a process of fervent speculation, poetic elaboration, forensic quest. The menacing dangers of zombification-the disoriented wanderings, the loss of speech, sense, and will, the perverted practices that erase all ties to kith and kin-serve to conjure with inchoate fears, allowing free play to anger and anguish and desire. Also to the effort to make some sense of them. Like Gothic horror, the elaboration of these images ‘encourage[s] an experience of estranged recognition’ (Clery 1995:114) . And not only at the immiserated edges of polite society. The hardboiled social analyst might insist that the obsession with the living dead misrecognizes the systemic roots of deprivation and distress. But its eruption onto the fertile planes of post-apartheid public culture-via sober press reports, TV documentaries and agitprop theatre–has had a tangible impact. It has forced a recognition of , the crisis in the countryside, of the plight of displaced youth, of an alien nation within the postcolony itself.
As the very conditions that call forth zombies erode the basis of conventional politics of labour and place and public interest, we would do well to keep an open mind about the pragmatic possibilities of these creatures of the collective dread; about the provocative manner in which they, perhaps more than anything or anybody else, are compelling the state to take note. Even to act.
